Канал: Steve Vargo, OD

People Buy Solutions, not Products

People Buy Solutions, not Products

If You Raised Your Fees, Would Anyone Notice?

If You Raised Your Fees, Would Anyone Notice?

The Most Important Benchmark for an Optometry Practice

The Most Important Benchmark for an Optometry Practice

High Search Rankings Enhance Consumer Trust for Eyecare Practices

High Search Rankings Enhance Consumer Trust for Eyecare Practices

Using Google Ads to Boost Your Optometry Practice

Using Google Ads to Boost Your Optometry Practice

Less is More When it Comes to Patient Education

Less is More When it Comes to Patient Education

Don't Keep Your Dry Eye Expertise a Secret

Don't Keep Your Dry Eye Expertise a Secret

Create a Dry Eye Clinic on a Budget

Create a Dry Eye Clinic on a Budget

The Power of Visuals in Dry Eye Communication

The Power of Visuals in Dry Eye Communication

Compliance and Motivation are Not the Same

Compliance and Motivation are Not the Same

Your Optometry Practice Needs a Vision

Your Optometry Practice Needs a Vision

Optometry and the Pumpkin Plan

Optometry and the Pumpkin Plan

From $450 to $1,790 in Revenue per Patient

From $450 to $1,790 in Revenue per Patient

Myopia Management: Turning the Focus to the Parent's Vision

Myopia Management: Turning the Focus to the Parent's Vision

The Most Underrated Aspect of Marketing

The Most Underrated Aspect of Marketing

Why Personal Connections Matter

Why Personal Connections Matter

What Areas of Your Optometry Practice Will Be Disrupted?

What Areas of Your Optometry Practice Will Be Disrupted?

High Net Practices: Efficiency or Starvation?

High Net Practices: Efficiency or Starvation?

AI and medical decision making

AI and medical decision making

The 1% Rule in Business Pricing

The 1% Rule in Business Pricing

How Have Processes Improved Your Practice? | Brianna Rhue, OD

How Have Processes Improved Your Practice? | Brianna Rhue, OD

How Can Sharing YOUR Story Impact Patient Care? | Rob Kloepfer, OD

How Can Sharing YOUR Story Impact Patient Care? | Rob Kloepfer, OD

Help Patients Make FASTER Decisions

Help Patients Make FASTER Decisions

How Do We Influence Patient Decisions?

How Do We Influence Patient Decisions?

A Counterintuitive Way to Improve Compliance

A Counterintuitive Way to Improve Compliance

The DREADED Price Objection (part 2)

The DREADED Price Objection (part 2)

The DREADED Price Objection (part 1)

The DREADED Price Objection (part 1)

Facts Tell, Stories Sell!

Facts Tell, Stories Sell!

The Most POWERFUL Way to Educate Patients

The Most POWERFUL Way to Educate Patients

How Much Do Patients FORGET Within 3 Days?

How Much Do Patients FORGET Within 3 Days?

The Power of Making Patients CURIOUS

The Power of Making Patients CURIOUS

Do You HEAR Your Patients?

Do You HEAR Your Patients?

Why is the Patient Really in Your Chair?

Why is the Patient Really in Your Chair?

Do THIS to Motivate Patient Behavior

Do THIS to Motivate Patient Behavior

On a Scale from 1 to 10

On a Scale from 1 to 10

Holding Patients Accountable

Holding Patients Accountable

How Do You Reply to a Negative Review WITHOUT Violating HIPAA? | Heather Irving

How Do You Reply to a Negative Review WITHOUT Violating HIPAA? | Heather Irving

How Much Money is Enough to Retire? | Natalie Schmook

How Much Money is Enough to Retire? | Natalie Schmook

How Do You Handle the Price Objection? | David Priemer

How Do You Handle the Price Objection? | David Priemer

What's the Best Way to Handle Staff Conflict? | Devon Climer

What's the Best Way to Handle Staff Conflict? | Devon Climer

How Do I Build a Personal Brand as a Doctor? | Harbir Sian, OD

In this Economy, How Should I Be Handling Money? | Adam Cmejla, cfp

In this Economy, How Should I Be Handling Money? | Adam Cmejla, cfp

How Should I Price My Contact Lenses? | Ryan Gustus, OD

How Should I Price My Contact Lenses? | Ryan Gustus, OD

What are the Top 3 Ways to Reduce Stress as a Business Owner? | Dr. Rick Kattouf

What are the Top 3 Ways to Reduce Stress as a Business Owner? | Dr. Rick Kattouf

How Does Compassionate Care Impact Patient Outcomes? | Dr. Stephen Trzeciak

How Does Compassionate Care Impact Patient Outcomes? | Dr. Stephen Trzeciak

What Strategy Do I Use to Get Out of Debt and Achieve Financial Freedom? | Dr. Aaron Neufeld

What Strategy Do I Use to Get Out of Debt and Achieve Financial Freedom? | Dr. Aaron Neufeld

How Do You Get a Patient to Change a Behavior? | Dr. William Miller

How Do You Get a Patient to Change a Behavior? | Dr. William Miller

How Can Doctors Overcome Patient Resistance? | Dr. Kathleen Starr

How Can Doctors Overcome Patient Resistance? | Dr. Kathleen Starr

How Can an OD Successfully Drop Insurance Plans? | Interview with Dr. Steven Shaw

How Can an OD Successfully Drop Insurance Plans? | Interview with Dr. Steven Shaw

What Are 3 Scientific Ways to Make Staff Meetings More Productive? | Interview with Steven Rogelberg

What Are 3 Scientific Ways to Make Staff Meetings More Productive? | Interview with Steven Rogelberg

How Do You Attract More Athletes to a Sports Vision Practice? | Interview with Dr. Amanda Nanasy

How Do You Attract More Athletes to a Sports Vision Practice? | Interview with Dr. Amanda Nanasy

What are the 3 Biggest Financial Mistakes Practice Owners Make? | Interview with Adam Cmejla

What are the 3 Biggest Financial Mistakes Practice Owners Make? | Interview with Adam Cmejla

What Does the Younger Generation Expect From Their Optometrist? | Interview with Dr. Solomon Gould

What Does the Younger Generation Expect From Their Optometrist? | Interview with Dr. Solomon Gould

How Does a Busy Practice Find Time for HIPAA? | Interview with Matt DiBlasi

How Does a Busy Practice Find Time for HIPAA? | Interview with Matt DiBlasi

What's the Fastest Way to CONNECT With a Patient?? | Interview with Erin O'Malley

What's the Fastest Way to CONNECT With a Patient?? | Interview with Erin O'Malley

How Do You Build a Following on Social Media? | Interview with Dr. Joseph Allen

How Do You Build a Following on Social Media? | Interview with Dr. Joseph Allen

What Role Will Telemedicine Play in the Future of Optometry? | Dr. Mike Rothschild

What Role Will Telemedicine Play in the Future of Optometry? | Dr. Mike Rothschild

What Does the Office Design of the Future Look Like? | Bill Gerber and Dr. Steve Vargo

What Does the Office Design of the Future Look Like? | Bill Gerber and Dr. Steve Vargo

How Do You Market a Sports Vision Specialty? | Dr. Jennifer Stewart and Dr. Steve Vargo

How Do You Market a Sports Vision Specialty? | Dr. Jennifer Stewart and Dr. Steve Vargo

What Ocular Disease Has the Largest ROI? | Dr. Eric Botts and Dr. Steve Vargo

What Ocular Disease Has the Largest ROI? | Dr. Eric Botts and Dr. Steve Vargo

How Do You Increase In-house Contact Lens Sales? | Dr. Ryan Gustus and Dr. Steve Vargo

How Do You Increase In-house Contact Lens Sales? | Dr. Ryan Gustus and Dr. Steve Vargo

How Do You Overcome Skepticism When Presenting New Technology to Patients? | Dr. Rick Peterson

How Do You Overcome Skepticism When Presenting New Technology to Patients? | Dr. Rick Peterson

How Do You Present Myopia Management to Patients/Parents? | Dr. Andrew Neukirch and Dr. Steve Vargo

How Do You Present Myopia Management to Patients/Parents? | Dr. Andrew Neukirch and Dr. Steve Vargo

The Rules for Success on Social Media in 2021 | Dr. Alan Glazier and Dr. Steve Vargo

The Rules for Success on Social Media in 2021 | Dr. Alan Glazier and Dr. Steve Vargo

Speaker testimonial - IDOC Connection

Speaker testimonial - IDOC Connection

Speaker testimonial - Dr. Howard Day

Speaker testimonial - Dr. Howard Day

Speaker testimonial - Dr. Amanda Nanasy

Speaker testimonial - Dr. Amanda Nanasy

The role of feelings in decision-making

The role of feelings in decision-making

The Elephant and the Rider

The Elephant and the Rider

Make the selling process simple

Make the selling process simple

The Worst Advice I Ever Received from Another Doctor

The Worst Advice I Ever Received from Another Doctor

Do Your Patients Feel HEARD?

Do Your Patients Feel HEARD?

Should I promote an office manager from within, or hire externally? (IDOC Questions of the Week)

Should I promote an office manager from within, or hire externally? (IDOC Questions of the Week)

How Do I Improve Optical Sales?

How Do I Improve Optical Sales?

How can I see more patients in a day?

How can I see more patients in a day?

My employee wants a BIG raise! What do I do?

My employee wants a BIG raise! What do I do?

I train my employees, why do they keep making mistakes?

I train my employees, why do they keep making mistakes?

How do I set a production bonus that motivates employees?

How do I set a production bonus that motivates employees?

Dealing With a Difficult Patient

Dealing With a Difficult Patient

Why would I do business with you?

Why would I do business with you?

I’m working too much! How do I cut back (without everything falling apart)?

I’m working too much! How do I cut back (without everything falling apart)?

I thought things would be easier by now!

I thought things would be easier by now!

How do I incentivize an Associate OD to be more motivated?

How do I incentivize an Associate OD to be more motivated?

Do Your Professional Recommendations Communicate Value or Upsell?

Do Your Professional Recommendations Communicate Value or Upsell?

Can you be an effective leader if people don't like you?

Can you be an effective leader if people don't like you?

A (not so) Obvious Way to Boost Employee Production

A (not so) Obvious Way to Boost Employee Production

Dealing With Change in the Workplace

Dealing With Change in the Workplace

Why SELLING comes natural for some, but not others

Why SELLING comes natural for some, but not others

$Legislation battling online refractions - Interview with Dr. Brian Lynch$

Legislation battling online refractions - Interview with Dr. Brian Lynch

$Legislation battling online refractions - Interview with Dr. Michael Zolman$

Legislation battling online refractions - Interview with Dr. Michael Zolman

Should I Buy My Glasses Online?

Should I Buy My Glasses Online?