Канал: Management Academy

Artificial Intelligence Marketing

Artificial Intelligence Marketing

Qualitative Research- Meaning, Methods and Examples

Qualitative Research- Meaning, Methods and Examples

Green Marketing- Clarifying Misconceptions

Green Marketing- Clarifying Misconceptions

Influencer Marketing - A Virtual Tightrope I Explained !!!

Influencer Marketing - A Virtual Tightrope I Explained !!!

Inbound Marketing - Easy Explanation !

Inbound Marketing - Easy Explanation !

What is a Brand Mantra? How is it different from a slogan and a tagline?

Closed Loop Marketing - Simple & Detailed Explanation

Closed Loop Marketing - Simple & Detailed Explanation

Value Chain I Basics of Marketing Management

Value Chain I Basics of Marketing Management

Boycott China: Impact on Indian Telecom Sector

Boycott China: Impact on Indian Telecom Sector

Territorial Tensions: Derailing Future of Indian Students

Territorial Tensions: Derailing Future of Indian Students

Research Design: Classification I Marketing Research

Research Design: Classification I Marketing Research

Scales of Measurement

Scales of Measurement

Needs, Wants and Demands I Marketing Management

Needs, Wants and Demands I Marketing Management

Factors Influencing Consumer Buying Behavior I Marketing Management

Factors Influencing Consumer Buying Behavior I Marketing Management

SWOT Analysis I Detailed Explanation I Strengths I Weaknesses I Opportunities I Threats

SWOT Analysis I Detailed Explanation I Strengths I Weaknesses I Opportunities I Threats

Types of Consumer Buying Behavior I Complex I Variety Seeking I Dissonance Reducing I Habitual I

Types of Consumer Buying Behavior I Complex I Variety Seeking I Dissonance Reducing I Habitual I

Consumer Buying Decision Process (Smartwatch Example) I Easy Explanation

Consumer Buying Decision Process (Smartwatch Example) I Easy Explanation

Group Discussion #3: Body Language

Group Discussion #3: Body Language

Group Discussion #2: How to speak effectively.

Group Discussion #2: How to speak effectively.

Group Discussion #1: How to write points in the preparation time, before the GD begins.

Group Discussion #1: How to write points in the preparation time, before the GD begins.

Types of Demand I Managerial Economics

Types of Demand I Managerial Economics

Demand and Its Determinants I Economics

Demand and Its Determinants I Economics

Service Recovery Paradox I Services Marketing

Service Recovery Paradox I Services Marketing

Zone of Tolerance I Services Marketing

Zone of Tolerance I Services Marketing

Difference Between Micro and Macro Economics I Economics

Difference Between Micro and Macro Economics I Economics

Acquisitions and Mergers I Business Strategy

Acquisitions and Mergers I Business Strategy

Difference Between Marketing and Sales I Marketing Management

Difference Between Marketing and Sales I Marketing Management

Law of Diminishing Marginal Utility I Micro Economics

Law of Diminishing Marginal Utility I Micro Economics

Marginal Utility and Total Utility I Micro Economics

Marginal Utility and Total Utility I Micro Economics

Extended Marketing Mix of Services or Service Marketing Mix I Services Marketing

Extended Marketing Mix of Services or Service Marketing Mix I Services Marketing

What is a Strategic Business Unit ?

What is a Strategic Business Unit ?

Product Levels I Marketing Management

Product Levels I Marketing Management

The Boston Consulting Group Matrix (BCG Matrix) I Cash Cows I Dogs I Question Marks I Stars

The Boston Consulting Group Matrix (BCG Matrix) I Cash Cows I Dogs I Question Marks I Stars

Product Life Cycle I Marketing Management

Product Life Cycle I Marketing Management

Segmentation Targeting and Positioning I Marketing Management

Segmentation Targeting and Positioning I Marketing Management

Characteristics of Services I Intangibility, Inseparability, Heterogeneity, and Perishability

Characteristics of Services I Intangibility, Inseparability, Heterogeneity, and Perishability

Service Marketing Triangle I Services Marketing

Service Marketing Triangle I Services Marketing

Service Quality Dimensions I Services Marketing

Service Quality Dimensions I Services Marketing

The GAP Model of Service Quality I Services Marketing

The GAP Model of Service Quality I Services Marketing