Канал: Dr. Baker SDSU Marketing

Demand Curve Estimation Linest Excel

Demand Curve Estimation Linest Excel

Customer Lifetime Value - Dynamic CLV Spreadsheet Modeling with Multiple Customers

Customer Lifetime Value - Dynamic CLV Spreadsheet Modeling with Multiple Customers

Customer Lifetime Value and Spreadsheet Modeling - Dynamic

Customer Lifetime Value and Spreadsheet Modeling - Dynamic

Customer Lifetime Value - Basic Spreadsheets

Customer Lifetime Value - Basic Spreadsheets

Calibrating a Marketing Response Model from RAW DATA in Excel - Linear Model with Two Inputs

Calibrating a Marketing Response Model from RAW DATA in Excel - Linear Model with Two Inputs

Basic Objective Model Calibration - Loss Function MSE MAE, R^ and Adjusted R^2 Refresher

Basic Objective Model Calibration - Loss Function MSE MAE, R^ and Adjusted R^2 Refresher

Calibrating Marketing Response Models - Basic Example in Excel

Calibrating Marketing Response Models - Basic Example in Excel

PivotTables in Excel - Thinking about Percentages - Facebook Posts Analytics

PivotTables in Excel - Thinking about Percentages - Facebook Posts Analytics

MKTG480 Second Part Lecture for Class Module 1

MKTG480 Second Part Lecture for Class Module 1

Defining Marketing Analytics Four Types of Analytics

Defining Marketing Analytics Four Types of Analytics

Defining Marketing Analytics - Intro Conversation for 480

Defining Marketing Analytics - Intro Conversation for 480

Introduction to Making a Qualtrics Survey 2021 Update!

Introduction to Making a Qualtrics Survey 2021 Update!

Soft Introduction to RapidMiner Interface - First Time Marketing Analytics

Soft Introduction to RapidMiner Interface - First Time Marketing Analytics

RFM Forecast Overview of RapidMiner Process

RFM Forecast Overview of RapidMiner Process

One-Way ANOVA - Bivariate Statistical Tests in Marketing Research Using Excel

One-Way ANOVA - Bivariate Statistical Tests in Marketing Research Using Excel

Online XTerra Survey Walkthrough and Review

Online XTerra Survey Walkthrough and Review

Exporting Embedded Data Fields from Qualtrics into Excel

Exporting Embedded Data Fields from Qualtrics into Excel

From Qualtrics to Excel Sharing - MKTG470 Online Class Help

From Qualtrics to Excel Sharing - MKTG470 Online Class Help

Qualtrics Embedded Data URL Tracking - How To Video

Qualtrics Embedded Data URL Tracking - How To Video

Online Survey Critique Walkthrough - YouTube Creator Survey 2020

Online Survey Critique Walkthrough - YouTube Creator Survey 2020

Test of Two Independent Means - Bivariate Statistical Tests in Marketing Research Using Excel

Test of Two Independent Means - Bivariate Statistical Tests in Marketing Research Using Excel

Chi-Square Test - Bivariate Statistical Tests in Marketing Research Using Excel

Chi-Square Test - Bivariate Statistical Tests in Marketing Research Using Excel

Pearson Correlations - Bivariate Statistical Tests in Marketing Research Using Excel

Pearson Correlations - Bivariate Statistical Tests in Marketing Research Using Excel

Paired Samples T-Test - Bivariate Statistical Tests in Marketing Research Using Excel

Paired Samples T-Test - Bivariate Statistical Tests in Marketing Research Using Excel

Bivariate Statistical Tests in Marketing Research Using Excel - Introduction

Bivariate Statistical Tests in Marketing Research Using Excel - Introduction

Test of Two Independent Proportions - Bivariate Statistical Tests in Marketing Research Using Excel

Test of Two Independent Proportions - Bivariate Statistical Tests in Marketing Research Using Excel

Bivariate Analysis in Marketing Research Using Excel PivotCharts

Bivariate Analysis in Marketing Research Using Excel PivotCharts

Bivariate Analysis in Marketing Research Using Excel PivotTables - Part 2 of 2

Bivariate Analysis in Marketing Research Using Excel PivotTables - Part 2 of 2

Bivariate Analysis in Marketing Research Using Excel PivotTables - Part 1 of 2

Bivariate Analysis in Marketing Research Using Excel PivotTables - Part 1 of 2

Important Considerations when Reporting Univariate Statistics in Marketing Research

Important Considerations when Reporting Univariate Statistics in Marketing Research

Using Excel's Data Analysis ToolPak for Univariate Statistics

Using Excel's Data Analysis ToolPak for Univariate Statistics

Univariate Analysis and Reporting in Excel - Ratio Data Example

Univariate Analysis and Reporting in Excel - Ratio Data Example

Univariate Analysis and Reporting in Excel - Nominal Data Example

Univariate Analysis and Reporting in Excel - Nominal Data Example

Introducing Univariate Statistics / Summary Statistics Analysis in Excel - "Cheat Sheets"

Introducing Univariate Statistics / Summary Statistics Analysis in Excel - "Cheat Sheets"

Analyzing a specific subset of the dataset - Illustrating Excel TABLES

Analyzing a specific subset of the dataset - Illustrating Excel TABLES

Recoding Variables Using Excel - Creating Composite Variables

Recoding Variables Using Excel - Creating Composite Variables

Recoding Variables Using Microsoft Excel - vlookup and other basic tips

Recoding Variables Using Microsoft Excel - vlookup and other basic tips

Dealing with "missing" values marketing datasets - Conceptual & Application in Excel

Dealing with "missing" values marketing datasets - Conceptual & Application in Excel

Basic data preparation a&modification skills needed for marketing researchers

Basic data preparation a&modification skills needed for marketing researchers

Dataset Overview - Analyzing and Reporting Marketing Research - Excel Applications

Dataset Overview - Analyzing and Reporting Marketing Research - Excel Applications

Sample Size Calculation in Marketing Research - Video 4

Sample Size Calculation in Marketing Research - Video 4

Sample Size Calculation in Marketing Research - Video 3

Sample Size Calculation in Marketing Research - Video 3

Sample Size Calculation in Marketing Research - Video 2

Sample Size Calculation in Marketing Research - Video 2

Sample Size Calculation in Marketing Research - Video 1

Sample Size Calculation in Marketing Research - Video 1

Sampling - Non-probability sampling in marketing research

Sampling - Non-probability sampling in marketing research

Sampling - Stratified Sampling and Sample Weights in Marketing Research

Sampling - Stratified Sampling and Sample Weights in Marketing Research

Sampling - Cluster Sampling in Marketing Research

Sampling - Cluster Sampling in Marketing Research

Sampling - Simple Random Sampling in Marketing Research

Sampling - Simple Random Sampling in Marketing Research

Sampling - Introduction to Probability and Non-Probability Sampling

Sampling - Introduction to Probability and Non-Probability Sampling

Sampling - Introduction, Population Definition, and Sampling Frames

Sampling - Introduction, Population Definition, and Sampling Frames

Not a Medical Video

Not a Medical Video

Questionnaire Design Issues in Marketing Research - Measuring Behavior - (Grab Bag 2)

Questionnaire Design Issues in Marketing Research - Measuring Behavior - (Grab Bag 2)

Questionnaire Design Issues in Marketing Research - Subjective Intensity Continuums - (Grab Bag 1)

Questionnaire Design Issues in Marketing Research - Subjective Intensity Continuums - (Grab Bag 1)

Measurement in Marketing Research - Theory - Vid3

Measurement in Marketing Research - Theory - Vid3

Measurement in Marketing Research - Theory - Finding and Making Scales - Vid4

Measurement in Marketing Research - Theory - Finding and Making Scales - Vid4

Measurement in Marketing Research - Theory - Vid2

Measurement in Marketing Research - Theory - Vid2

Measurement in Marketing Research - Theory - Vid1

Measurement in Marketing Research - Theory - Vid1

Primary Data Collection in Marketing - Intentions Satisfaction Behavior

Primary Data Collection in Marketing - Intentions Satisfaction Behavior

Primary Data Collection - Attitude, Beliefs, and Motivations

Primary Data Collection - Attitude, Beliefs, and Motivations

Primary Data Collection in Marketing Research - Awareness, Knowledge, Personality, Lifestyle

Primary Data Collection in Marketing Research - Awareness, Knowledge, Personality, Lifestyle

Primary Data Collection - Introduction & Demographics

Primary Data Collection - Introduction & Demographics

Computing and Interpreting Metrics from Syndicated Marketing Databases - SimplyAnalytics Example

Computing and Interpreting Metrics from Syndicated Marketing Databases - SimplyAnalytics Example

Observational Research Introduction

Observational Research Introduction

Evaluating Secondary Data and Research in Marketing - Part 2 of 2

Evaluating Secondary Data and Research in Marketing - Part 2 of 2

Evaluating Secondary Data and Research in Marketing - Part 1 of 2

Evaluating Secondary Data and Research in Marketing - Part 1 of 2

External Sources of Marketing Information - WebTools (Google Trends) and Overall Pros/Cons

External Sources of Marketing Information - WebTools (Google Trends) and Overall Pros/Cons

External Sources of Marketing Information - Academic Journals and Commercial Services

External Sources of Marketing Information - Academic Journals and Commercial Services

External Sources of Marketing Information - Industry and Professional Journals

External Sources of Marketing Information - Industry and Professional Journals

External Sources of Marketing Info - Vid 1 - Intro and Government Soure Example

External Sources of Marketing Info - Vid 1 - Intro and Government Soure Example

Limitations of internal secondary data sources & integrating internal secondary sources

Limitations of internal secondary data sources & integrating internal secondary sources

Examples of internal data sources commonly used by marketers

Examples of internal data sources commonly used by marketers

Secondary Research / Secondary Data - Examples of Syndicated Data for Marketers

Secondary Research / Secondary Data - Examples of Syndicated Data for Marketers

Week1 Second Vid Types of Surveys and Three Study Types

Week1 Second Vid Types of Surveys and Three Study Types

Intro to Marketing Research - MR Defined and Four Primary Pursuits

Intro to Marketing Research - MR Defined and Four Primary Pursuits

QuickDirty RapidMiner StackedBarCharts

QuickDirty RapidMiner StackedBarCharts

Discretize by Frequency FIXED 5 1 2020 Q and A session

Discretize by Frequency FIXED 5 1 2020 Q and A session

RapidMiner Importing Process Files FIXED

RapidMiner Importing Process Files FIXED

Data-Driven Market Segmentation - Video 2 - Overview of Segmenting with K-Means Clustering

Data-Driven Market Segmentation - Video 2 - Overview of Segmenting with K-Means Clustering

Data-Driven Market Segmentation - Video 3 - Using RapidMiner for Data-Driven Market Segmentation

Data-Driven Market Segmentation - Video 3 - Using RapidMiner for Data-Driven Market Segmentation

Data-Driven Market Segmentation - Video 1 - So... what is market segmentation?

Data-Driven Market Segmentation - Video 1 - So... what is market segmentation?

Marketing Analytics - Resource Allocation - Case Study - Part 2 of 2

Marketing Analytics - Resource Allocation - Case Study - Part 2 of 2

Marketing Analytics - Resource Allocation - Case Study - Part 1 of 2

Marketing Analytics - Resource Allocation - Case Study - Part 1 of 2

Marketing Analytics - An Introduction to Model Training and Validation

Marketing Analytics - An Introduction to Model Training and Validation

Zoom Online Professionalism Crash Course

Zoom Online Professionalism Crash Course

Marketing Pricing Analytics - The Gabor-Granger Method in a More Advanced Excel Example

Marketing Pricing Analytics - The Gabor-Granger Method in a More Advanced Excel Example

Marketing Analytics - Calibrating Purchase Probability for Purchase Intention Survey Data

Marketing Analytics - Calibrating Purchase Probability for Purchase Intention Survey Data

Marketing Pricing Analytics - The Gabor-Granger Method - Applications in Excel

Marketing Pricing Analytics - The Gabor-Granger Method - Applications in Excel

Price Bundling for Marketers - Price Optimization Using Excel

Price Bundling for Marketers - Price Optimization Using Excel

The Basics of Price Bundling - An Introduction

The Basics of Price Bundling - An Introduction

Introduction to Conjoint Analysis - Interpretation - Market Simulation

Introduction to Conjoint Analysis - Interpretation - Market Simulation

Introduction to Conjoint Analysis - Interpreting Results - Preference Partsworth

Introduction to Conjoint Analysis - Interpreting Results - Preference Partsworth

Why Do Marketers Care About "Considering Jointly"? - Conjoint Analysis

Why Do Marketers Care About "Considering Jointly"? - Conjoint Analysis

Introduction to Conjoint Analysis - Applying Choice Rules & Simulation Prepping

Introduction to Conjoint Analysis - Applying Choice Rules & Simulation Prepping

Introduction to Conjoint Analysis - Designing a Conjoint Experiment

Introduction to Conjoint Analysis - Designing a Conjoint Experiment

Introduction to Conjoint Analysis - An Overview of Conjoint Analysis in Marketing

Introduction to Conjoint Analysis - An Overview of Conjoint Analysis in Marketing

Reading an Excel File into Rapid Miner (basic!)

Reading an Excel File into Rapid Miner (basic!)

Predictive Modeling for Marketers - Understanding Model Performance - The Confusion Matrix

Predictive Modeling for Marketers - Understanding Model Performance - The Confusion Matrix

Logistic Regression Parameter Play Illustrated (Cold Call Case Excel Sheet)

Logistic Regression Parameter Play Illustrated (Cold Call Case Excel Sheet)

A Brief Introduction to Predictive Modeling for Marketers - Using Logistic Regression

A Brief Introduction to Predictive Modeling for Marketers - Using Logistic Regression

Video illustrating how the Odds O Matic Spreadsheet works

Video illustrating how the Odds O Matic Spreadsheet works

Quick Primer on Probability, Odds, Odds Ratio, and Relative Risk for Marketers

Quick Primer on Probability, Odds, Odds Ratio, and Relative Risk for Marketers

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 5 -Simulation & Reporting

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 5 -Simulation & Reporting

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 4 - Scoring

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 4 - Scoring

RapidMiner Studio Introduction - Marketing Pred Case - Video 3 [2023-SEE NOTE!] - PredictiveModeling

RapidMiner Studio Introduction - Marketing Pred Case - Video 3 [2023-SEE NOTE!] - PredictiveModeling

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 2 - Data Preparation

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 2 - Data Preparation

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 1 - OVERVIEW

RapidMiner Studio Introduction - Marketing Prediction Case Example - Video 1 - OVERVIEW

The Marketing Research Process and Identifying Research Questions

The Marketing Research Process and Identifying Research Questions

Marketing Research Defined and Research Typologies

Marketing Research Defined and Research Typologies

MKTG470 Day1 Course Introduction

MKTG470 Day1 Course Introduction

Designing and Implementing Conjoint SPSS

Designing and Implementing Conjoint SPSS

Introduction to Making a Qualtrics Survey - (*OUTDATED*, see Description for New Video Link!)

Introduction to Making a Qualtrics Survey - (OUTDATED, see Description for New Video Link!)

Observational Research Introduction

Observational Research Introduction

Primary Data Measurement

Primary Data Measurement

Primary Data in Marketing Research - Intro to Common Types of Data

Primary Data in Marketing Research - Intro to Common Types of Data

SecondaryData Video How To Use NielsenSegment

SecondaryData Video How To Use NielsenSegment

SecondaryData Video How To Use SimplyMap

SecondaryData Video How To Use SimplyMap

SecondaryData Video 04 Evaluating Secondary Data

SecondaryData Video 04 Evaluating Secondary Data

SecondaryData Video 03 External Secondary Data

SecondaryData Video 03 External Secondary Data

SecondaryData Video 02 Internal Secondary Data

SecondaryData Video 02 Internal Secondary Data

SecondaryData Video 01 - Introduction

SecondaryData Video 01 - Introduction

Calculating and Understanding Correlations in SPSS and Excel

Calculating and Understanding Correlations in SPSS and Excel

Using GfK University Reporter

Using GfK University Reporter

Using Excel to Analyze Data from a Qualtrics Experiment

Using Excel to Analyze Data from a Qualtrics Experiment

Using URL Embedded Data in Qualtrics Tutorial

Using URL Embedded Data in Qualtrics Tutorial

How to Run and Interpret a Chi-Square Test in SPSS

How to Run and Interpret a Chi-Square Test in SPSS

Optimizing Pricing and Profit for a New Product Using Conjoint Analysis and Excel

Optimizing Pricing and Profit for a New Product Using Conjoint Analysis and Excel

Scanning for Bad Online Survey Data Using SPSS

Scanning for Bad Online Survey Data Using SPSS

Independent Sample TTest and Regression SPSS

Independent Sample TTest and Regression SPSS

Independent Sample T-Test in SPSS

Independent Sample T-Test in SPSS

Multiple Variable Bar Chart in SPSS and Excel

Multiple Variable Bar Chart in SPSS and Excel

Bar and Box Plots in SPSS

Bar and Box Plots in SPSS

Editing Basic Descriptive Statistics SPSS

Editing Basic Descriptive Statistics SPSS

Intro to Formatting Output in SPSS

Intro to Formatting Output in SPSS

Making Dummy Variables from One Nominal Variable

Making Dummy Variables from One Nominal Variable

Using Visual Binning to make Percentile Groups

Using Visual Binning to make Percentile Groups

Video 7 - Making a dummy variable from many vars

Video 7 - Making a dummy variable from many vars

Creating a variable that is an average in SPSS

Creating a variable that is an average in SPSS

2 Box Scoring and Recoding with SPSS

2 Box Scoring and Recoding with SPSS

Video 4a - WHY bother to recode variables in SPSS

Video 4a - WHY bother to recode variables in SPSS

SPSS Using SUM function

SPSS Using SUM function

Reverse Coding in SPSS

Reverse Coding in SPSS

SPSS Introduction Using Select Cases

SPSS Introduction Using Select Cases

Video 1 - SPSS Introduction Craft Beer Data

Video 1 - SPSS Introduction Craft Beer Data

Interpreting Multiple Regression from SPSS

Interpreting Multiple Regression from SPSS

SAP Predictive Analysis - Using Decision Trees

SAP Predictive Analysis - Using Decision Trees

SAP Predictive Analysis Visualization - Tree Map

SAP Predictive Analysis Visualization - Tree Map

Making New Variables Using Grouping and Formulas

Making New Variables Using Grouping and Formulas

SAP Predictive Analysis for Visualization - Bubble Charts

SAP Predictive Analysis for Visualization - Bubble Charts

Basic Preparing of Data for SAP Predictive Analysis

Basic Preparing of Data for SAP Predictive Analysis

Importing Excel Data into SAP Predictive Analysis

Importing Excel Data into SAP Predictive Analysis

Using SAP Predictive Analysis for Geo Visualization

Using SAP Predictive Analysis for Geo Visualization

Saving and Applying SPSS Scoring Model Logistic Regression

Saving and Applying SPSS Scoring Model Logistic Regression

Data Driven Marketing Class Excercise

Data Driven Marketing Class Excercise

Introduction to Qualtrics

Introduction to Qualtrics

Opening and Using SPSS First Time

Opening and Using SPSS First Time