Канал: Attract Your Ideal Clients

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 4)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 4)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 3)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 3)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 2)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 2)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 1)

Having Trouble Differentiating Yourself From Other Trainers, Consultants, or Coaches? (Clip 1)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 3)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 3)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 2)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 2)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 1)

Define Your ICP to Help Grow Your Training, Consulting, or Coaching Business (Clip 1)

Stay Ahead of Change or Become Obsolete

Stay Ahead of Change or Become Obsolete

The Right Niche for You

The Right Niche for You

Talk to Your Customers

Talk to Your Customers

Solve Problems for People, Not Just Companies

Solve Problems for People, Not Just Companies

Creating an Authentic, Genuine Connection With Your Clients

Creating an Authentic, Genuine Connection With Your Clients

Creating a Targeted Content Strategy

Creating a Targeted Content Strategy

Get Aligned on Your Core Message

Get Aligned on Your Core Message

Focus on Your Top 10% Relationships

Focus on Your Top 10% Relationships

Your Biggest Competitive Threat

Your Biggest Competitive Threat

Don’t Get Stuck in Perfection Mode

Don’t Get Stuck in Perfection Mode

The Frankenstein Idea: Are You Creating a Marketing Monster?

The Frankenstein Idea: Are You Creating a Marketing Monster?

When to Dial Back on Your Marketing

When to Dial Back on Your Marketing

Are Your Ideal Customers Scrollers or Navigators?

Are Your Ideal Customers Scrollers or Navigators?

Fine-Tune Your Niche

Fine-Tune Your Niche

Create a Consistent Brand Experience

Warm Up Your Outbound by Delivering Value First

Warm Up Your Outbound by Delivering Value First

Start Small and Do it Your Way

Start Small and Do it Your Way

What Are Your “Yeti Slippers”?

What Are Your “Yeti Slippers”?

What the Greatest Salespeople in the World Do Differently

What the Greatest Salespeople in the World Do Differently

Starting Out With Video Content

Starting Out With Video Content

Create “Snackable” Content

Create “Snackable” Content

Lean Into Your Uniqueness

Lean Into Your Uniqueness

Paint a Picture of the Problem

Paint a Picture of the Problem

Playing the Social Media Long Game

Playing the Social Media Long Game

Targeting Your Content Style

Targeting Your Content Style

Filtering for the Right Fit

Filtering for the Right Fit

Top Podcasting Tools

Top Podcasting Tools

People Buy Feelings

People Buy Feelings

Dare to Be Different

Dare to Be Different

Trust Your Voice

Trust Your Voice

How Podcasting Can Help You Grow Your Company

How Podcasting Can Help You Grow Your Company

AI vs Human Content

AI vs Human Content

Keep Experimenting to Find the Best Fit

Keep Experimenting to Find the Best Fit

Building an Effective Website

Building an Effective Website

Don’t Be “Meh”

Don’t Be “Meh”

Know When to Trust Your Gut

Know When to Trust Your Gut

Stay Focused Yet Flexible

Stay Focused Yet Flexible

The Customer is the Hero of the Story

The Customer is the Hero of the Story

Don’t Settle

Don’t Settle

Leverage Your Strengths to Connect With Your Ideal Prospects

Leverage Your Strengths to Connect With Your Ideal Prospects

Say Yes, Then Figure it Out

Say Yes, Then Figure it Out

The Riches Are in the Niches

The Riches Are in the Niches

Be Laser Focused on What Resonates With Your Ideal Customer

Be Laser Focused on What Resonates With Your Ideal Customer

Putting Your “Why” at the Core of Your Brand

Building a Scalable and Sustainable Business

Building a Scalable and Sustainable Business

Know When to Say No

Know When to Say No

Share Something Real

Share Something Real

Earning Trust

Earning Trust

Identify Your “Zebras”

Identify Your “Zebras”

Focus on Pain Points and Benefits

Focus on Pain Points and Benefits

Focus on Building Trust

Focus on Building Trust

Build Your Business Your Own Unique Way

Build Your Business Your Own Unique Way

Don’t Be a Commodity

Don’t Be a Commodity

Establishing an Emotional Connection With Your Ideal Prospects

Establishing an Emotional Connection With Your Ideal Prospects

Get Clear About the Problem You Solve

Get Clear About the Problem You Solve

Be Relentlessly Authentic

Be Relentlessly Authentic

Why Marketing to Businesses is Harder Than Marketing to Consumers

Why Marketing to Businesses is Harder Than Marketing to Consumers

Not All Business is Good Business

Not All Business is Good Business

Know Your Ideal Customer Before You Start Creating Content

Know Your Ideal Customer Before You Start Creating Content

Steven Douglas, CEO / Consultant at Avagate

Steven Douglas, CEO / Consultant at Avagate

Raj Shroff, Founder & Principal at PINE

Raj Shroff, Founder & Principal at PINE

Ashley Faus, Dir of Integrated Product Marketing at Atlassian

Ashley Faus, Dir of Integrated Product Marketing at Atlassian

Matt Vojacek, Founder & Creative Director of Made By Things

Matt Vojacek, Founder & Creative Director of Made By Things

Bill Balderaz, President and Founder at Futurety

Bill Balderaz, President and Founder at Futurety

Chandra Cox, Founder & Trainer

Chandra Cox, Founder & Trainer

Emily Rentas, Founder at Paragon Solstice

Emily Rentas, Founder at Paragon Solstice

Naveed Iqbal, CEO and Founder at Dolr

Naveed Iqbal, CEO and Founder at Dolr

Natalie Heckendorn, Sr. Product Marketing Manager at CSG

Natalie Heckendorn, Sr. Product Marketing Manager at CSG

Mukul Sheopory, Product Marketing Leader

Mukul Sheopory, Product Marketing Leader

Chase Clymer, Co-Founder at Electric Eye Agency

Chase Clymer, Co-Founder at Electric Eye Agency

Identifying Your Ideal Customers Doesn’t Just Help You Create Better Messaging

Identifying Your Ideal Customers Doesn’t Just Help You Create Better Messaging

James Pickering, Sr. Manager, Product Marketing at Atlas

James Pickering, Sr. Manager, Product Marketing at Atlas

Who Are Your Ideal Customers?

Who Are Your Ideal Customers?

Elizabeth Irvine, VP of Marketing at MarketMuse

Elizabeth Irvine, VP of Marketing at MarketMuse

Who Are Your “Bad Fit” Customers?

Who Are Your “Bad Fit” Customers?

Why Is It So Important to Define Your Ideal Customers?

Why Is It So Important to Define Your Ideal Customers?

Can Ozdoruk, VP Marketing at Netomi

Can Ozdoruk, VP Marketing at Netomi

Are You Focusing Your Marketing and Messaging on the Right Prospects?

Are You Focusing Your Marketing and Messaging on the Right Prospects?

Eric Holland, Senior Product Marketing Manager at CureMint

Eric Holland, Senior Product Marketing Manager at CureMint

Leonard Buchholz, Sales and Marketing Manager at DealerPRO Training

Leonard Buchholz, Sales and Marketing Manager at DealerPRO Training

Ryan Radcliff, Sr. Product Marketing Manager at SupportLogic

Ryan Radcliff, Sr. Product Marketing Manager at SupportLogic

Rivers Pearce, CMO at Milestones

Rivers Pearce, CMO at Milestones

Kirsten Yee, Director of Marketing at Triblio

Kirsten Yee, Director of Marketing at Triblio

John Rougeux, Category Designer-at-Large at Category Design Advisors

John Rougeux, Category Designer-at-Large at Category Design Advisors

McLean Robbins, VP Marketing at MBO Partners

McLean Robbins, VP Marketing at MBO Partners

Kathleen Booth, SVP Marketing & Member Success at Pavilion

Kathleen Booth, SVP Marketing & Member Success at Pavilion