Канал: Decision Analyst

6 Steps To Successful Shopper Research

6 Steps To Successful Shopper Research

Product Testing Best Practices

Product Testing Best Practices

Leadership Strategy Interview with Angela Smith of Talking Rain Beverage Co.

Leadership Strategy Interview with Angela Smith of Talking Rain Beverage Co.

Imaginators® Creativity Community

Imaginators® Creativity Community

Insights on Emotional Health Through the Pandemic by Decision Analyst

Insights on Emotional Health Through the Pandemic by Decision Analyst

Decision Analyst Can Help You

Decision Analyst Can Help You

Decision Analyst's Pathways To Success

Decision Analyst's Pathways To Success

Leadership Strategy Interview with Highmark Health 's Eugenia Archetti

Leadership Strategy Interview with Highmark Health 's Eugenia Archetti

Leadership Strategy Interview With Cassie Murphey-Green of Lennox International

Leadership Strategy Interview With Cassie Murphey-Green of Lennox International

MaxDiff Analysis: 3 Popular Applications (Relative Ranking, Optimization, Segmentation)

MaxDiff Analysis: 3 Popular Applications (Relative Ranking, Optimization, Segmentation)

Optimizing Product Offers with Machine Learning and the Mixed Logit Model

Optimizing Product Offers with Machine Learning and the Mixed Logit Model

Leadership Strategy Interview with PepsiCo's Ramiro Davila

Leadership Strategy Interview with PepsiCo's Ramiro Davila

Back to Basic Marketing Research Services

Back to Basic Marketing Research Services

From Researcher's to Innovation Strategists: Exciting Changes in Marketing Research

From Researcher's to Innovation Strategists: Exciting Changes in Marketing Research

Interview with Megan Christ of T-Mobile Sprint: Insights into Leadership & Strategy During Covid

Interview with Megan Christ of T-Mobile Sprint: Insights into Leadership & Strategy During Covid

Going Beyond Consumer Driven Innovation

Going Beyond Consumer Driven Innovation

Leadership Strategy Interview with Hayley Dawson-Owens of Wingstop

Leadership Strategy Interview with Hayley Dawson-Owens of Wingstop

Leadership Strategy Interview with Aldo Zucaro of CooperVision

Leadership Strategy Interview with Aldo Zucaro of CooperVision

Leadership Strategy Interview with Karen Kraft of Johnsonville

Leadership Strategy Interview with Karen Kraft of Johnsonville

Acquisition Strategy Research

Acquisition Strategy Research

The HVAC Purchasing Landscape

The HVAC Purchasing Landscape

Distribution Strategy: Strategic Planning for Marketing Researchers

Distribution Strategy: Strategic Planning for Marketing Researchers

Product Strategy Roadmap: Strategic Planning for Marketing Research

Product Strategy Roadmap: Strategic Planning for Marketing Research

Pricing Strategies: Optimizing Your Product Line

Pricing Strategies: Optimizing Your Product Line

Brand Strategy: A focus on Brand Strategy and Marketing Research

Introduction to Strategy: What Questions to Ask

Introduction to Strategy: What Questions to Ask

Employee Strategy: Linking your Brand, Customer and Employee

Packaging Research Fundamentals

Packaging Research Fundamentals

Marketing Research for Brand Strategy

Applying Segmentation to New Product Development

Applying Segmentation to New Product Development

Applying Market Segmentation To Direct Marketing

Applying Market Segmentation To Direct Marketing

Attribution Modeling and Multi-Channel Marketing

Attribution Modeling and Multi-Channel Marketing

Shopping Research (Online and Offline)

Shopping Research (Online and Offline)

Applying Segmentation to your Communications

Applying Segmentation to your Communications

Using Segmentation in Strategy

Using Segmentation in Strategy

Geomapping & Micromapping in Market Segmentation

Geomapping & Micromapping in Market Segmentation

Usability Research

Usability Research

Persona Development for Market Segmentation Segments

Persona Development for Market Segmentation Segments

Understanding Your Segments: Extracting Insights

Understanding Your Segments: Extracting Insights

Maximizing The Value Of Conjoint Studies With Qualitative

Maximizing The Value Of Conjoint Studies With Qualitative

Uncovering Motivations & Key Drivers of Your Segments

Uncovering Motivations & Key Drivers of Your Segments

Solution Criteria for Creating Segments

Solution Criteria for Creating Segments

Research Design Considerations for Market Segmentation Projects

Research Design Considerations for Market Segmentation Projects

Large-Scale Qualitative Research Webinar

Large-Scale Qualitative Research Webinar

Exploratory Qualitative Research for Market Segmentation Projects

Exploratory Qualitative Research for Market Segmentation Projects

Types Of Market Segmentation Techniques (A Summary)

Types Of Market Segmentation Techniques (A Summary)

Machine Learning Applications in Media Mix Modeling

Machine Learning Applications in Media Mix Modeling

Why Market Segmentation's Fail and Ways to Improve Them

Why Market Segmentation's Fail and Ways to Improve Them

Intro to Market Segmentation (Segmentation answers 4 basic questions.)

Intro to Market Segmentation (Segmentation answers 4 basic questions.)

Machine Learning Segmentation in the Digital Age

Machine Learning Segmentation in the Digital Age

How to Optimize Media Spend in Media Mix Modeling

How to Optimize Media Spend in Media Mix Modeling

Media Mix Modeling Example Simulation of Results

Media Mix Modeling Example Simulation of Results

What Mathematical Equations Are Used In Media Mix Modeling?

What Mathematical Equations Are Used In Media Mix Modeling?

Design Thinking and New Product Development

Design Thinking and New Product Development

What Modeling Method Should Be Used For Media Mix Modeling?

What Modeling Method Should Be Used For Media Mix Modeling?

Accelerating New Product Development

Accelerating New Product Development

What Data is Needed for Media/Marketing Mix Modeling Project?

What Data is Needed for Media/Marketing Mix Modeling Project?

Pricing Analytics: Are You Leaving Money On The Table?

Pricing Analytics: Are You Leaving Money On The Table?

What is Attribution Modeling? How is it used in Media Mix Modeling?

What is Attribution Modeling? How is it used in Media Mix Modeling?

An Exploration of Facial Action Coding: The Wild Animal Experiment

An Exploration of Facial Action Coding: The Wild Animal Experiment

Pros And Cons Of Econometric Modeling: Media Mix Modeling

Pros And Cons Of Econometric Modeling: Media Mix Modeling

What is the Difference Between Marketing Mix Modeling and Media Mix Modeling?

What is the Difference Between Marketing Mix Modeling and Media Mix Modeling?

In-Home Usage Testing (IHUT) for Marketing Researchers

In-Home Usage Testing (IHUT) for Marketing Researchers

Media Mix Modeling: Balancing Media Spend to Maximize Revenue

Media Mix Modeling: Balancing Media Spend to Maximize Revenue

Consumer Market Segmentation And Profiling: Painting A Portrait Of Success

Consumer Market Segmentation And Profiling: Painting A Portrait Of Success

Sales Forecasting—Estimating the Sales Potential for Durable Goods

Sales Forecasting—Estimating the Sales Potential for Durable Goods

What Is the Future of Tracking Research?

What Is the Future of Tracking Research?

Setting Priorities for Product/Service Improvements – Key Driver Analysis

Setting Priorities for Product/Service Improvements – Key Driver Analysis

Fusing Marketing Research and Big Data

Fusing Marketing Research and Big Data

Energy Efficiency Attitudes: More Than Just Saving Money?

Energy Efficiency Attitudes: More Than Just Saving Money?

Advertising Pretesting Research

Advertising Pretesting Research

Market Segmentation: Best Practices

Market Segmentation: Best Practices

More Homeowners Now Use The Internet Rather Than A Contractor, For HVAC Purchase Information

More Homeowners Now Use The Internet Rather Than A Contractor, For HVAC Purchase Information

Choice Modeling, How To Use and Analyze The Results

Choice Modeling, How To Use and Analyze The Results

Fusing Multiple Types Qualitative Research to Gain Consumer Insights

Fusing Multiple Types Qualitative Research to Gain Consumer Insights

The Fundamentals of Volumetric Sales Forecasting

The Fundamentals of Volumetric Sales Forecasting

Innovation and Ideation for Concept Development

Innovation and Ideation for Concept Development

Media Marketing Mix Modeling

Media Marketing Mix Modeling

Choice Modeling Product and Price Optimization

Choice Modeling Product and Price Optimization