Канал: Original Marketing Podcast

Kmart Shipping Commercials Are The Ship

Kmart Shipping Commercials Are The Ship

No Wonder Kmart Went Out of Business

No Wonder Kmart Went Out of Business

What you need to know about the Cannes Lions Awards

What you need to know about the Cannes Lions Awards

Episode 41: Everything You Need to Know About The Cannes Lions Awards

Episode 41: Everything You Need to Know About The Cannes Lions Awards

Bud Lights Influencer Campaign Wasn't that Bad

Bud Lights Influencer Campaign Wasn't that Bad

Women need to support Womens sports to get bigger

Women need to support Womens sports to get bigger

HBOMAX to MAX is missing something

HBOMAX to MAX is missing something

Notion AI Ad Reaction

Notion AI Ad Reaction

Things take time, why do most orgs run on quarters?

Things take time, why do most orgs run on quarters?

Why influencer marketing really works

Why influencer marketing really works

Why Apple is going to win, BIG

Why Apple is going to win, BIG

Breaking Down the Marketing Strategy for the Apple Vision Pros

Breaking Down the Marketing Strategy for the Apple Vision Pros

Are huge public companies driven by profit or mission?

Are huge public companies driven by profit or mission?

The formula for marketers to make better decisions

The formula for marketers to make better decisions

Why were so many pet rocks sold??

Why were so many pet rocks sold??

Low Google Ads Rank? This might help

Low Google Ads Rank? This might help

How Spotify Built a Loyal Userbase

How Spotify Built a Loyal Userbase

Episode 39: The Power of Taylor S. Influence

Episode 39: The Power of Taylor S. Influence

The Power of Effective Marketing: The Popularity of Pet Rock

The Power of Effective Marketing: The Popularity of Pet Rock

Light Beer: Forging Strong Connections and Loyalty Among Men

Light Beer: Forging Strong Connections and Loyalty Among Men

Empowering Women: Modernizing Beer Ads

Empowering Women: Modernizing Beer Ads

What to Know About AI in Marketing

What to Know About AI in Marketing

Episode 38: What You Need To Know About AI in Marketing

Episode 38: What You Need To Know About AI in Marketing

The Rise of Quality-Driven Consumers: A Challenge for Established Brands

The Rise of Quality-Driven Consumers: A Challenge for Established Brands

Brand Recognition vs Quality: Consumer Insights

Turning Challenges into Success: The Power of Resilient Brands

Turning Challenges into Success: The Power of Resilient Brands

Classic Nintendo Games vs. Immersive Experiences like Elden Ring

Classic Nintendo Games vs. Immersive Experiences like Elden Ring

The Emotion Effect: How Brands Tap into Our Feelings?

The Emotion Effect: How Brands Tap into Our Feelings?

Boost Your Brand Campaigns with Psychological Triggers in Ads

Episode 37: The Marketing Strategy for Blue Checks and Chat GPT App

Episode 37: The Marketing Strategy for Blue Checks and Chat GPT App

Pringles Ad Reaction

Pringles Ad Reaction

Revitalize Your Marketing Strategy: Analyzing Competing Ads

Revitalize Your Marketing Strategy: Analyzing Competing Ads

The Invaluable Formula For Marketers

The Invaluable Formula For Marketers

Uncover Competitor Insights: Enhance Channel Performance

Uncover Competitor Insights: Enhance Channel Performance

What Are The Challenges of Airbnb?

What Are The Challenges of Airbnb?

Challenging Airbnb's Private Image: Shaping Consumer Perception

Challenging Airbnb's Private Image: Shaping Consumer Perception

Episode 36: The Marketing Strategy for Beer Ads

Episode 36: The Marketing Strategy for Beer Ads

Unleashing Creativity: The $3M Gucci Campaign with Auto-Populated Design

Unleashing Creativity: The $3M Gucci Campaign with Auto-Populated Design

The Challenge of Offering Appealing Clothes at Nordstrom Rack

The Challenge of Offering Appealing Clothes at Nordstrom Rack

Hexclad's Influencer Marketing Success with Hailey Bieber and Kendall Jenner

Hexclad's Influencer Marketing Success with Hailey Bieber and Kendall Jenner

Why AI Won't Replace Influencers Yet: Hailey Bieber Video

Why AI Won't Replace Influencers Yet: Hailey Bieber Video

Exploring the Exceptional Gucci AI Campaign

Exploring the Exceptional Gucci AI Campaign

Innovating Nordstrom Rack: New Positioning Strategies for Success

Innovating Nordstrom Rack: New Positioning Strategies for Success

Marketing Mistakes from Nike: Steph Curry's Wrong Slides?

Marketing Mistakes from Nike: Steph Curry's Wrong Slides?

Controversial Bud Light Campaign

Controversial Bud Light Campaign

Marketing Tips for Reboot Ads like The Addams Family: Know Your Audience

Marketing Tips for Reboot Ads like The Addams Family: Know Your Audience

Crocs: How Niche Branding and Tribe-Based Advertising Went Mainstream

Crocs: How Niche Branding and Tribe-Based Advertising Went Mainstream

The Relevance of Authenticity

The Relevance of Authenticity

The Evolution of Influence: Artists VS Influencers

The Evolution of Influence: Artists VS Influencers

Gucci Ad Reaction

Gucci Ad Reaction

Which Celebs Have Selling Power?

Which Celebs Have Selling Power?

The Power of Influencer Marketing

The Power of Influencer Marketing

The Importance of Re-Articulating Your Value Proposition

The Importance of Re-Articulating Your Value Proposition

Why Is It Important To Create a Desirable Product?

Why Is It Important To Create a Desirable Product?

Advertising Dilemma: Targeting Existing or New Audiences?

Advertising Dilemma: Targeting Existing or New Audiences?

Macrobrand Bud Light: A familiar face

Macrobrand Bud Light: A familiar face

Rebranding: Changing Perception, Not Just a Logo

Nike: Partner of Legends in Sports

Nike: Partner of Legends in Sports

Unlimited PTU: One of the Many Benefits at Directive

Unlimited PTU: One of the Many Benefits at Directive

Episode 35: BBDO Warns Against AI & What Is The"Chad" Marketer.

Episode 35: BBDO Warns Against AI & What Is The"Chad" Marketer.

Why Our Hosts Hate Ted Lasso?

Why Our Hosts Hate Ted Lasso?

Why Bud Light the King of College Binge-Drinking?

Why Bud Light the King of College Binge-Drinking?

The Limits of Rebranding: Bud Light's Failed Attempt

The Limits of Rebranding: Bud Light's Failed Attempt

Trust & Shared Values: Key to Successful Pitching

Trust & Shared Values: Key to Successful Pitching

Why Did Barbie Movie Promo Go Viral on Twitter?

Why Did Barbie Movie Promo Go Viral on Twitter?

Revitalizing the Pepsi Brand: Consumer Insights

Marketing Agency Is Not All-Powerful

Marketing Agency Is Not All-Powerful

Vending Machines vs. Branding Booths

Vending Machines vs. Branding Booths

Why a Unique Booth is Key to Event Success?

Why a Unique Booth is Key to Event Success?

Reviving B2B Events: Directive Summit Sets a New Standard for Success

Reviving B2B Events: Directive Summit Sets a New Standard for Success

AirPods Ad Reaction

AirPods Ad Reaction

Are TV Shows Refereeing to Our Sports Choices?

Are TV Shows Refereeing to Our Sports Choices?

Episode 34: The Marketing Strategy for AI Models & Crocs

Episode 34: The Marketing Strategy for AI Models & Crocs

Marketing Agencies: Accelerating Your Reality

Marketing Agencies: Accelerating Your Reality

How Crucial Are Large Accounts For Agency Success?

How Crucial Are Large Accounts For Agency Success?

Recession-Proof Industries: Myth or Reality?

Recession-Proof Industries: Myth or Reality?

The 2 Realities of Directive: Results Delivery and Collaborative Dependence

The 2 Realities of Directive: Results Delivery and Collaborative Dependence

Sunflower Seeds' TikTok Strategy: Catching MLB Players During Spring Training

Sunflower Seeds' TikTok Strategy: Catching MLB Players During Spring Training

Guess Who's Bringing Back that Tony Hawk Feeling?

Guess Who's Bringing Back that Tony Hawk Feeling?

Quiznos Ad Reaction

Quiznos Ad Reaction

Notion Ad Reaction

Notion Ad Reaction

Why Quality Over Quantity Matters in B2B & Tech Influencer Marketing?

Why Quality Over Quantity Matters in B2B & Tech Influencer Marketing?

Why Quick Fixes Don't Work and Meetings Matter for Success?

Why Quick Fixes Don't Work and Meetings Matter for Success?

Tech vs. Mealtime Moments: How Smart Devices Affect Our Eating Habits

Tech vs. Mealtime Moments: How Smart Devices Affect Our Eating Habits

The Best Aviation Ad and Product Placement on Fatherhood

The Best Aviation Ad and Product Placement on Fatherhood

How Texan BBQ Spots Mastered Marketing

How Texan BBQ Spots Mastered Marketing

Stablished Restaurants

Stablished Restaurants

Test Kitchen

Test Kitchen

Austin Texas Bar

Austin Texas Bar

War Against Finance Department

War Against Finance Department

Paying Themselves

Paying Themselves

OpenAI

OpenAI

Episode 32: Bud Light and Barbies Marketing Strategy

Episode 32: Bud Light and Barbies Marketing Strategy

ChatGPT Use-cases

ChatGPT Use-cases

Copilot Ad Reaction

Copilot Ad Reaction

Ideating How To Use AI

Ideating How To Use AI

Labors Replaced By AI

Labors Replaced By AI

Product Research Is Terrible

Product Research Is Terrible

ChatGPT External Data Access

ChatGPT External Data Access

Orgs Are on a Mission to Make Profit

Orgs Are on a Mission to Make Profit

Spotify Music Curation

Spotify Music Curation

Falling In Love With The Brand

Episode 31: The Pepsi Logo and Events

Spotify Wrapped Ad Reaction

Spotify Wrapped Ad Reaction

Google Auctions

Google Auctions

Specialized Needs

Specialized Needs

Insurance Is Broken

Insurance Is Broken

Silicon Valley Bank Exposure

Silicon Valley Bank Exposure

Tech Stock During Covid

Tech Stock During Covid

Best Advertising Examples: HubSpot

Best Advertising Examples: HubSpot

Salesforce: Good Marketing Strategies

Salesforce: Good Marketing Strategies

The Top 5 Things to Look for in Your Google Ads Dashboard

The Top 5 Things to Look for in Your Google Ads Dashboard

Hard to Be in Business

Hard to Be in Business

Non-MD Doctors

Non-MD Doctors

Recession

Recession

Always At Risk

Always At Risk

The Hidden Value of Intangibles: Connecting with the Upper Mid-Market

The Hidden Value of Intangibles: Connecting with the Upper Mid-Market

Differentiating Your Brand Through Value-Driven Marketing

Why Your Business Needs Remarkable Marketing

Why Your Business Needs Remarkable Marketing

Original Marketing Episode 30: ChatGPT, OpenAI And B2B Influencers

Original Marketing Episode 30: ChatGPT, OpenAI And B2B Influencers

Super Mario Ad Reaction

Super Mario Ad Reaction

Netflix Ad Reaction

Netflix Ad Reaction

Look At Domains

Look At Domains

Chobani Ad Reaction

Chobani Ad Reaction

EP28 - Nutritionist

EP28 - Nutritionist

EP28 - This Is The Game

EP28 - This Is The Game

EP28. Competitors

EP28. Competitors

EP28 - Own Perspective

EP28 - Own Perspective

Episode 29: Innovating on the Go-To-Market Strategy for Food Courts

Episode 29: Innovating on the Go-To-Market Strategy for Food Courts

Hotels over AirBNB

Hotels over AirBNB

Pringles Ad Reaction

Pringles Ad Reaction

VRBO Ad Reactio

VRBO Ad Reactio

VRBO Ad Reaction 1

VRBO Ad Reaction 1

Psychological Trigger

Psychological Trigger

Impression Share Importance

Impression Share Importance

Creamer Options

Creamer Options

Salesforce Ad Reaction

Salesforce Ad Reaction

Episode 28: Recreating the Go-To-Market Strategy for Health & Wellness

Episode 28: Recreating the Go-To-Market Strategy for Health & Wellness

Uber One Reaction

Uber One Reaction

Hellman's Ad Reaction

Hellman's Ad Reaction

Sketchers Ad Reaction

Sketchers Ad Reaction

Losing Impression Due to Rank

Losing Impression Due to Rank

Hubspot Ad Reaction

Hubspot Ad Reaction

Marc Benioff

Marc Benioff

Episode 27: Recreating The Go-To-Market Strategy For Mattress Toppers

Episode 27: Recreating The Go-To-Market Strategy For Mattress Toppers

Draftkings Ad Reaction

Draftkings Ad Reaction

Remy Martin Ad Reaction

Remy Martin Ad Reaction

Translation of Avocado

Translation of Avocado

GM and Netflix Reaction

GM and Netflix Reaction

WeatherTech Ad Reaction

WeatherTech Ad Reaction

Barbershop Business Model

Barbershop Business Model

The Impact of Brand and Content on Streaming Platforms

Crafting a Marketing Plan for Coffee & Creamer

Crafting a Marketing Plan for Coffee & Creamer

Episode 26: Innovating On The Go-To-Market Strategy for Coffee & Creamer

Episode 26: Innovating On The Go-To-Market Strategy for Coffee & Creamer

Why Millennials and Gen Z Are Key to Your Success?

Why Millennials and Gen Z Are Key to Your Success?

Why Companies Should Work with Artists?

Why Companies Should Work with Artists?

Quality over Brand

Brand Loyalty vs. Quality

Companies That Do Well In Bad Times

Companies That Do Well In Bad Times

The Power of Brand Recognition

Elden Ring Experience

Elden Ring Experience

Feeling Lazy

Feeling Lazy

Being Relevant Is A Way To Win

Being Relevant Is A Way To Win

Vuori Work From Home.

Vuori Work From Home.

Dexcom Reaction

Dexcom Reaction

Doritos Ad

Doritos Ad

KIA Ad Reaction

KIA Ad Reaction

Which Technology Has Been Most Innovative And Disruptive Lately?

Which Technology Has Been Most Innovative And Disruptive Lately?

Episode 25: Two Marketers Breaking Down Every 2023 Super Bowl Ad

Episode 25: Two Marketers Breaking Down Every 2023 Super Bowl Ad

Discover How Apple's Story Changed Advertising?

Discover How Apple's Story Changed Advertising?

The Reasons Why Rules Are Made To Be Broken in Advertising

The Reasons Why Rules Are Made To Be Broken in Advertising

Showing Lead Performance Per Job Title

Showing Lead Performance Per Job Title

Not So Much Results When You're Broad

Not So Much Results When You're Broad

Actors vs Advertisers

Actors vs Advertisers

Why Should You Focus On Cash Flow?

Why Should You Focus On Cash Flow?

Cardi B’s vs. TikTok Rapper

Cardi B’s vs. TikTok Rapper

Nike In Society

Nike In Society

Brand Recognition

Google Processing API

Google Processing API

Apple TV AD Reaction

Apple TV AD Reaction

No Cultural Integration

No Cultural Integration

EP 24 Toms Short

EP 24 Toms Short

How Long Does A Marketing Strategy Last?

How Long Does A Marketing Strategy Last?

Episode 24: Innovating on the Go-To-Market Strategy for Sneaker Brands

Episode 24: Innovating on the Go-To-Market Strategy for Sneaker Brands

Why IKEA Leads in Furniture Sales?

Why IKEA Leads in Furniture Sales?

Big tech is listening to you

Big tech is listening to you

Keeping A Spot In Marketing

Keeping A Spot In Marketing

Revolutionizing the McDonalds App With Pack Luck

Revolutionizing the McDonalds App With Pack Luck

McDonald's App

McDonald's App

What PC Is Missing?

What PC Is Missing?

Innovation In Barber Industry

Innovation In Barber Industry

Get People Fish

Get People Fish

Cultural Conversation

Cultural Conversation

The Secret To Going Viral

The Secret To Going Viral

Mac Ad REACTION

Mac Ad REACTION

Walk A Mile in Your Customer's Shoes

Walk A Mile in Your Customer's Shoes

3 Things Needed In Barber Shop

3 Things Needed In Barber Shop

Pixel Phone Doesn't Feel Like a Beautifully Made Product

Pixel Phone Doesn't Feel Like a Beautifully Made Product

Episode 23: The Power Of Storytelling And Recreating The Marketing Strategy For Barber Shops

Episode 23: The Power Of Storytelling And Recreating The Marketing Strategy For Barber Shops

Spirit is Hilarious

Spirit is Hilarious