Канал: Something I Learned Yesterday by Greg Krehbiel

249: The Economist shows print still works

249: The Economist shows print still works

248: Are you following the business rules you already know?

248: Are you following the business rules you already know?

247: A publisher's self audit checklist

247: A publisher's self audit checklist

246: The "good subscription vendor" seal of approval

246: The "good subscription vendor" seal of approval

233: 6 cool ways to use 2x2 matrices

233: 6 cool ways to use 2x2 matrices

245: Adam Ryan’s 5 content strategy pillars to build trust

245: Adam Ryan’s 5 content strategy pillars to build trust

244: The biggest barrier to RFP success may be your own preconceptions

244: The biggest barrier to RFP success may be your own preconceptions

243: Pre-planned vs. responsive documentation

243: Pre-planned vs. responsive documentation

242: Paywalls, dogs, adders, parents, and publishers

242: Paywalls, dogs, adders, parents, and publishers

241: Get close to your customers, but not too close

241: Get close to your customers, but not too close

240: Those "I'm an expert, please stop..." headlines

240: Those "I'm an expert, please stop..." headlines

239: Drinking from the data firehose

239: Drinking from the data firehose

238: Worst practices for content creation

238: Worst practices for content creation

237: The efficiency trap: dishwashers and business metrics

237: The efficiency trap: dishwashers and business metrics

236: How to score engagement

236: How to score engagement

235: Micropayments need Amazon, plus a mission for Dark Bezos

235: Micropayments need Amazon, plus a mission for Dark Bezos

234: Plan better networking opportunities at your next event

234: Plan better networking opportunities at your next event

232: The marketing funnel v the customer journey

232: The marketing funnel v the customer journey

231: 10 types of CDPs and why it matters

231: 10 types of CDPs and why it matters

230: The representativeness heuristic

230: The representativeness heuristic

229: The peak-end rule and its relevance for the event business

229: The peak-end rule and its relevance for the event business

228: Is the hype over generative AI fading?

228: Is the hype over generative AI fading?

227: The focusing illusion and the availability heuristic

227: The focusing illusion and the availability heuristic

226: Prospect theory and fear of loss

226: Prospect theory and fear of loss

225: Anchoring bias and how to defeat it

225: Anchoring bias and how to defeat it

224: The bathtub effect and marketing attribution

224: The bathtub effect and marketing attribution

223: What is "engagement trajectory" and what should you do with it?

223: What is "engagement trajectory" and what should you do with it?

222: What is a 3rd-party cookie, why it matters, and what you should do now

222: What is a 3rd-party cookie, why it matters, and what you should do now

221: Attend to your attention

221: Attend to your attention

220: 9 ways to make your content unique

220: 9 ways to make your content unique

219: How to deal with overlapping tech functions

219: How to deal with overlapping tech functions

218: AI and the revolt of the left hemisphere

218: AI and the revolt of the left hemisphere

216: Pay attention when your customers stop paying attention

216: Pay attention when your customers stop paying attention

215: Flyby users don't create robust databases

215: Flyby users don't create robust databases

214: A CDP use case for shoe stores

214: A CDP use case for shoe stores

213: How to fix web advertising

213: How to fix web advertising

212 CDP Basics online vs offline data

212 CDP Basics online vs offline data

211: Tools and mental models to get past the ordinary

211: Tools and mental models to get past the ordinary

210: Posts on the internet are not "public data," and storytelling

210: Posts on the internet are not "public data," and storytelling

209: How to beat AI's woke superego

209: How to beat AI's woke superego

208: Ken Holsinger’s insights on what people really want with events

208: Ken Holsinger’s insights on what people really want with events

207: Mr Pareto meets your tech stack

207: Mr Pareto meets your tech stack

206 What's the best content recommendations strategy?

206 What's the best content recommendations strategy?

205: AI lessons from Dune

205: AI lessons from Dune

204: CDP Basics -- from unknown to known

204: CDP Basics -- from unknown to known

203: Do magazines have a place in the digital world?

203: Do magazines have a place in the digital world?

202: There's more to use cases than ROI

202: There's more to use cases than ROI

201: Marketing automation campaigns will fail. Here's what to do.

201: Marketing automation campaigns will fail. Here's what to do.

199 Google v Publishers part 4 What comes next

199 Google v Publishers part 4 What comes next

198: Google v Publishers Part 3 - Generative AI

198: Google v Publishers Part 3 - Generative AI

200: How to give advice that people want to follow

200: How to give advice that people want to follow

197: Google v publishers part 2 -- Search

197: Google v publishers part 2 -- Search

196: Google v Publishers Part 1 - Copyright

196: Google v Publishers Part 1 - Copyright

195: Where were the experts to guide the publishing industry?

195: Where were the experts to guide the publishing industry?

194: Marketers should measure what they can, but also be skeptical

194: Marketers should measure what they can, but also be skeptical

193: Publisher fears are coming to fruition, plus 2 paths forward

193: Publisher fears are coming to fruition, plus 2 paths forward

192: DEI makes a monkey of Google plus correlation and causation

192: DEI makes a monkey of Google plus correlation and causation

191: Get and use granular customer feedback

191: Get and use granular customer feedback

190: The cookie is not going away

190: The cookie is not going away

189: The great niche debate. Is it "neesh" or "nitch"?

189: The great niche debate. Is it "neesh" or "nitch"?

188: Publishers need to think beyond the website

188: Publishers need to think beyond the website

187: Learn the language of AI image generation

187: Learn the language of AI image generation

186: Media as Messiah

186: Media as Messiah

185: Email open rates are less reliable but still valuable

185: Email open rates are less reliable but still valuable

184: Email deliverability for paid e-newsletters

184: Email deliverability for paid e-newsletters

183: The solution to the media crisis is to get more talent

183: The solution to the media crisis is to get more talent

182: A 6 step, no-cost method to improve operations

182: A 6 step, no-cost method to improve operations

181: The dangers in asking editors to post on social media

181: The dangers in asking editors to post on social media

180: Will the print to digital transformation be complete or partial?

180: Will the print to digital transformation be complete or partial?

179: The cool and slightly scary future of e-newsletters

179: The cool and slightly scary future of e-newsletters

178: What is “composable software” and how does it work?

178: What is “composable software” and how does it work?

177: Stop registration wall cheaters

177: Stop registration wall cheaters

176: I approve 2 out of 4 of these B2B suggestions

176: I approve 2 out of 4 of these B2B suggestions

175: How to add emails to your CDP online profiles without creating a mess

175: How to add emails to your CDP online profiles without creating a mess

174: Print can be a useful differentiator

174: Print can be a useful differentiator

173: Things to test when editors use AI

173: Things to test when editors use AI

172: 5 ways to improve digital magazines

172: 5 ways to improve digital magazines

171: Does your design need an escape hatch? Interview with Tricia Okin

171: Does your design need an escape hatch? Interview with Tricia Okin

170: CDP use cases for retail

170: CDP use cases for retail

169: OpenAI admits they steal copyrighted material

169: OpenAI admits they steal copyrighted material

168: 4 ways publishers can use propensity models

168: 4 ways publishers can use propensity models

167: How to create a subscriber-only podcast

167: How to create a subscriber-only podcast

166: The downsides of personalization

166: The downsides of personalization

165: Get more granular with your user data

165: Get more granular with your user data

164: We should improve online reading comprehension

164: We should improve online reading comprehension

163: Publishers need to be decolonized

163: Publishers need to be decolonized

162: The next step for publishers is to learn from your audience's questions

162: The next step for publishers is to learn from your audience's questions

161: We can't solve media bias because we don't want to

161: We can't solve media bias because we don't want to

160: Redefining Customer Value in the Age of Media Fracturing

160: Redefining Customer Value in the Age of Media Fracturing

159: Mastering A/B Testing: Strategies and Insights from Sascha Bossen and Yours Truly

159: Mastering A/B Testing: Strategies and Insights from Sascha Bossen and Yours Truly

158: Promote engagement not addiction

158: Promote engagement not addiction

157: AI plus publishing equals idiocracy. Is there an alternative?

157: AI plus publishing equals idiocracy. Is there an alternative?

156: Publishers need to start thinking strategically right now

156: Publishers need to start thinking strategically right now

155: How many formats and platforms do you need to be on?

155: How many formats and platforms do you need to be on?

154: Don't dismiss "edge cases" too easily

154: Don't dismiss "edge cases" too easily

153: AI in Action: Elevating Your Content Strategy, Customer Service, and Multimedia Experiences

153: AI in Action: Elevating Your Content Strategy, Customer Service, and Multimedia Experiences

152: Three thoughts to help magazine publishers succeed in a tough market

152: Three thoughts to help magazine publishers succeed in a tough market

151: B2B vs. B2C marketing. What are the differences?

151: B2B vs. B2C marketing. What are the differences?

150: The future of publishing involves personalized AI agents

150: The future of publishing involves personalized AI agents

149: Personalization is great, but it can go too far. Here are some guidelines

149: Personalization is great, but it can go too far. Here are some guidelines

148: Calculating the ROI of advertising and social media

148: Calculating the ROI of advertising and social media

147: Google takes the role of Darth Vader with publishers

147: Google takes the role of Darth Vader with publishers

146: Why publish a magazine in the modern world?

146: Why publish a magazine in the modern world?

145: 7 confirmation email problems and solutions

145: 7 confirmation email problems and solutions

144: Insights from the Global Media Congress

144: Insights from the Global Media Congress

143: Media companies that ask for donations

143: Media companies that ask for donations

142: Consumers as creators -- Lessons about AI

142: Consumers as creators -- Lessons about AI

141: Can brands control generative AI?

141: Can brands control generative AI?

140: Thoughts on e newsletters

140: Thoughts on e newsletters

139: Google doesn't like copyright

139: Google doesn't like copyright

138: Attribution is a bit of a myth

138: Attribution is a bit of a myth

137: Copyright, AI, and publishers

137: Copyright, AI, and publishers

136: The shape of media and information in 10 years

136: The shape of media and information in 10 years

135: The AI challenge to publishers keeps getting worse

135: The AI challenge to publishers keeps getting worse

134 The challenge to media brands from independent journalists

134 The challenge to media brands from independent journalists

133: Three razors for better operations, plus a riddle

133: Three razors for better operations, plus a riddle

132: Publishing companies need a unique point of view

132: Publishing companies need a unique point of view

131: What are the best engagement metrics for subscription websites?

131: What are the best engagement metrics for subscription websites?

130: Be brief but does that sell subscriptions?

130: Be brief but does that sell subscriptions?

129: Publishers, is this why you can't sell subscriptions?

129: Publishers, is this why you can't sell subscriptions?

128: The death of "the death of print"

128: The death of "the death of print"

127 A new product development worksheet

127 A new product development worksheet

Ep 126: Strategy v Planning

Ep 126: Strategy v Planning

Don't accept a "no" without learning something

Don't accept a "no" without learning something

6 big picture issues when evaluating a Customer Data Platform

6 big picture issues when evaluating a Customer Data Platform

Guidelines for Creating a Successful Data Product

Guidelines for Creating a Successful Data Product

Reasons to reconsider print

Reasons to reconsider print

Create AI policies and procedures now to avoid lawsuits later!

Create AI policies and procedures now to avoid lawsuits later!

Paywalls won't solve the value problem

Paywalls won't solve the value problem

Boost creativity by thinking like the devil

Boost creativity by thinking like the devil

How to make your subscription irreplaceable

How to make your subscription irreplaceable

"Content" is a boring word

"Content" is a boring word

What does "digital transformation" mean to you?

What does "digital transformation" mean to you?

Is there a "perfect" subscription model?

Is there a "perfect" subscription model?

To configure a CDP, think about your reporting requirements

To configure a CDP, think about your reporting requirements

What can you learn about publishing in Hawaii?

What can you learn about publishing in Hawaii?

The future of publishing

The future of publishing

Get out from under the thumb of platforms!

Get out from under the thumb of platforms!

Can publishers fight back against Skynet?

Can publishers fight back against Skynet?

Souring on micropayments

Souring on micropayments

How not to manage Gen Z

How not to manage Gen Z

8 tips to get more paid digital subs

8 tips to get more paid digital subs

Learn to be your own fact checker

Learn to be your own fact checker

What will AI kill first, publishers or platforms?

What will AI kill first, publishers or platforms?

Can user-centric design save publishers?

Can user-centric design save publishers?

AI and the future of publishing

AI and the future of publishing

A copyright trend to keep an eye on

A copyright trend to keep an eye on

4 tips to improve your email sign-up page and process

4 tips to improve your email sign-up page and process

Is email the future of local news?

Is email the future of local news?

Lessons from creating 100 daily podcasts

Lessons from creating 100 daily podcasts

Deterministic v probabilistic matching in a customer data platform

Deterministic v probabilistic matching in a customer data platform

Apply these 2 frameworks for better personalization

Apply these 2 frameworks for better personalization

2 frameworks for CDP use cases

2 frameworks for CDP use cases

Should you purge unresponsive emails from your list?

Should you purge unresponsive emails from your list?

Can marketers prove their worth?

Can marketers prove their worth?

Consider text to speech for your content

Consider text to speech for your content

The power of "no" in project management

The power of "no" in project management

4 things publishers need to do now about AI

4 things publishers need to do now about AI

Analytics tips from a pro

Analytics tips from a pro

What Threads teaches us about the MVP concept

What Threads teaches us about the MVP concept

Peter Houston's 9 lessons from creating a print magazine

Peter Houston's 9 lessons from creating a print magazine

Lessons from writing The Krehbiel Letter

Lessons from writing The Krehbiel Letter

Media rules that endure despite transition and transformation

Media rules that endure despite transition and transformation

"Gamification" needs to take a back seat to customer success

"Gamification" needs to take a back seat to customer success

Could email overtake websites for content distribution?

Could email overtake websites for content distribution?

The use and abuse of buzzwords

The use and abuse of buzzwords

Create a custom print newsletter for your key prospects

Create a custom print newsletter for your key prospects

"Reach" has been a dangerous distraction for publishers

"Reach" has been a dangerous distraction for publishers

AI-generated summaries of articles increase time on page, publisher finds

AI-generated summaries of articles increase time on page, publisher finds

Are bookazines the future of the newsstand?

Are bookazines the future of the newsstand?

Check your analytics against real world experience

Check your analytics against real world experience

Media companies need to focus on events

Media companies need to focus on events

5 lessons for B2B marketers

5 lessons for B2B marketers

12 tips to cultivate a culture of innovation

12 tips to cultivate a culture of innovation

How do you identify a bullshitter?

How do you identify a bullshitter?

Master the art of brainstorming

Master the art of brainstorming

How "yes, and" can boost creativity

How "yes, and" can boost creativity

Onboarding makes the difference for subscription products

Onboarding makes the difference for subscription products

The future of media is less media

The future of media is less media

How to calculate engagement in a meaningful and accurate way

How to calculate engagement in a meaningful and accurate way

Hire a grizzled old skeptic as VP of marketing

Hire a grizzled old skeptic as VP of marketing

The future of AI and SEO for publishers

The future of AI and SEO for publishers

How to calculate the value of a new email address

How to calculate the value of a new email address

Why some bossses don't like ChatGPT

Why some bossses don't like ChatGPT

11 tips to reduce subscriber churn

11 tips to reduce subscriber churn

Gall's law says to start with something simple that works

Gall's law says to start with something simple that works

Hire more weird people!

Hire more weird people!

"Dark patterns" come back to bite publishers

"Dark patterns" come back to bite publishers

Yet another reason not to depend on platforms

Yet another reason not to depend on platforms

The era of mass media is over

The era of mass media is over

Why do we let lawyers write terms and conditions?

Why do we let lawyers write terms and conditions?

6 tips for short videos

6 tips for short videos

The Associated Press creates a test kitchen

The Associated Press creates a test kitchen

What comes after email? A reply to Brian Morrisey's Rebooting Show

What comes after email? A reply to Brian Morrisey's Rebooting Show

When it comes to book publishing, can personalization beat quality?

When it comes to book publishing, can personalization beat quality?

Engagement is the key to retention and renewals

Engagement is the key to retention and renewals

A paywall success story from ELLE

A paywall success story from ELLE

Practical next steps with AI for publishers

Practical next steps with AI for publishers

A killer ChatGPT prompt for repurposing content

A killer ChatGPT prompt for repurposing content

Collect data today for AI wonders tomorrow

Collect data today for AI wonders tomorrow