Канал: Kung Fu Data

Taobao Traffic Explained - Breaking down all the sources of traffic in a Tmall store

Taobao Traffic Explained - Breaking down all the sources of traffic in a Tmall store

How One Of The Earliest Foreign Fashion Entrepreneurs Created a Fashion Community in China

How One Of The Earliest Foreign Fashion Entrepreneurs Created a Fashion Community in China

Q&A on Selling Industrial Products vs Consumer Products

Q&A on Selling Industrial Products vs Consumer Products

Q&A: What would be the next business opportunity you would get into in China?

Q&A: What would be the next business opportunity you would get into in China?

Building a Business case: P&L, price strategy, activation strategy

Building a Business case: P&L, price strategy, activation strategy

How to build a successful international brand in China

Cost Waterfall: The Actual Costs of Running a Tmall Store

Cost Waterfall: The Actual Costs of Running a Tmall Store

The Resources You Need to Succeed in Tmall

The Resources You Need to Succeed in Tmall

New Retail deploys effective optimization

New Retail deploys effective optimization

Know where your brand stands - how you can do market research

Double 11 is bigger than you think

Double 11 is bigger than you think

New Retail & Smart Consumer Data

New Retail & Smart Consumer Data

How much impact can live streams bring to sales?

How much impact can live streams bring to sales?

Customer service - The secret to conversion rates

Customer service - The secret to conversion rates

Shopping as theater drives sales

Shopping as theater drives sales

How businesses can create artificial success

How businesses can create artificial success

Businesses are often forced to do this in online marketplaces

Businesses are often forced to do this in online marketplaces

You know you have a winner if you have these 4 things

You know you have a winner if you have these 4 things

Chinese consumers are the smartest consumers on the planet

Chinese consumers are the smartest consumers on the planet

Chinese consumers are willing to pay extra for quality

Chinese consumers are willing to pay extra for quality

Two words that summarize all of ecommerce in China

Two words that summarize all of ecommerce in China

Online Shoppers are Much Younger in China

Online Shoppers are Much Younger in China

3 Areas of Struggle - Real examples experienced by international brands in China

3 Areas of Struggle - Real examples experienced by international brands in China

Sabotage - Examples of how things can go terribly wrong in China

Sabotage - Examples of how things can go terribly wrong in China

What Jack Ma Built is Truly Unique

What Jack Ma Built is Truly Unique

4 Types of Ecommerce in the Luxury Segment

4 Types of Ecommerce in the Luxury Segment

Over 90 percent of Tmall Payments are on Alipay Mobile

Over 90 percent of Tmall Payments are on Alipay Mobile

Brands are told fairy tales of easy success in China

Brands are told fairy tales of easy success in China

What Works Globally Does Not Work in China - Automation is a Myth

What Works Globally Does Not Work in China - Automation is a Myth

The Magic of Taobao

The Magic of Taobao

The Real Reason of Failure in China - Sample Case

The Real Reason of Failure in China - Sample Case

Fun and Engaging Content = Winning Strategy

Fun and Engaging Content = Winning Strategy

Singles Day - A Massive Shoppi-tainment Experience

Singles Day - A Massive Shoppi-tainment Experience

Josh's Early Days in China as an Anthropolgist - Asia Gaming Summit

Josh's Early Days in China as an Anthropolgist - Asia Gaming Summit

Ammex's Key Strategy for Dominating Market Share of its Category

Ammex's Key Strategy for Dominating Market Share of its Category

Josh Gardner's Early Days in China as an Anthropologist - Ammex Conference

Josh Gardner's Early Days in China as an Anthropologist - Ammex Conference

Tmall vs Taobao: How exactly are they different?

Tmall vs Taobao: How exactly are they different?