Канал: The Sponsorship Collective

Ten Questions for Every Sponsor

Ten Questions for Every Sponsor

How Long Does It Take to Find a Sponsor?

How Long Does It Take to Find a Sponsor?

Eleven Sponsorship Realities You Need to Know

Eleven Sponsorship Realities You Need to Know

Sponsors on Demand

Sponsors on Demand

5 Ways to Close Sponsorship in 90 days

5 Ways to Close Sponsorship in 90 days

Festival and Event Sponsorship Mistakes

Festival and Event Sponsorship Mistakes

Food Truck Festival Sponsorship: The Ultimate Guide

Food Truck Festival Sponsorship: The Ultimate Guide

How to Upgrade Your Exhibitors Into Sponsors

How to Upgrade Your Exhibitors Into Sponsors

How to Use AI for Sponsorship

How to Use AI for Sponsorship

How to Recession-Proof Your Sponsorship Opportunity

How to Recession-Proof Your Sponsorship Opportunity

The Ultimate Festival Sponsorship Proposal

The Ultimate Festival Sponsorship Proposal

Sponsorship Case Study: FOCUS

Sponsorship Case Study: FOCUS

The Do's and Don'ts of Podcast Sponsorship

The Do's and Don'ts of Podcast Sponsorship

Sponsorship is Not Philanthropy

Sponsorship is Not Philanthropy

How to Write Your Best Sponsorship Proposal Yet

How to Write Your Best Sponsorship Proposal Yet

How to Get Sponsorship for Anything

How to Get Sponsorship for Anything

How to Ask for Sponsorship for An Event

How to Ask for Sponsorship for An Event

Finding the Right Sponsors For Your Motorsport Team

Finding the Right Sponsors For Your Motorsport Team

Building Naming Rights Agreements

Building Naming Rights Agreements

5 Things to Include in Your Event Sponsorship Proposal

5 Things to Include in Your Event Sponsorship Proposal

Sponsorship From Local Businesses

Sponsorship From Local Businesses

How to Succeed in Sponsorship

How to Succeed in Sponsorship

Motorsport Sponsorship Mistakes

Motorsport Sponsorship Mistakes

Sponsorship Shortcuts

Sponsorship Shortcuts

The Anatomy of a Great Sponsorship Opportunity

The Anatomy of a Great Sponsorship Opportunity

Title Sponsorship Defined

Title Sponsorship Defined

The VIP Touch In Title Sponsorship

The VIP Touch In Title Sponsorship

How Digital Marketing Elevates Your Title Sponsorship

How Digital Marketing Elevates Your Title Sponsorship

The Unforeseen Changes That Come With Title Sponsorship

The Unforeseen Changes That Come With Title Sponsorship

The 11 Stages of Sponsorship

The 11 Stages of Sponsorship

This Will Significantly Increase Your Title Sponsorship Value

This Will Significantly Increase Your Title Sponsorship Value

The Lifeline Of Successful Title Sponsorship

The Lifeline Of Successful Title Sponsorship

Different Types Of Exclusivity In Title Sponsorship

Different Types Of Exclusivity In Title Sponsorship

Why Title Sponsorship Should Be A Multiyear Agreement

Why Title Sponsorship Should Be A Multiyear Agreement

Why Sponsors Invest In Naming Rights

Why Sponsors Invest In Naming Rights

The Biggest Misconceptions About Sponsorship

The Biggest Misconceptions About Sponsorship

The Key To True Title Sponsorship

The Key To True Title Sponsorship

Why You're Not Getting The Sponsorship You Want

Why You're Not Getting The Sponsorship You Want

The Vital Step For Sponsorship Success

The Vital Step For Sponsorship Success

The Key To Sponsorship Renewals

The Key To Sponsorship Renewals

The Anti-Gap Strategy For Sponsorship Success

The Anti-Gap Strategy For Sponsorship Success

Skipping This Equals Zero Sponsorship Cash

Skipping This Equals Zero Sponsorship Cash

ROI Buzzwords That Won't Impress Sponsors

ROI Buzzwords That Won't Impress Sponsors

Key Questions To Pose To Your Potential Sponsors

Key Questions To Pose To Your Potential Sponsors

Invite Objections: Why They Matter In Sponsorship Sales

Invite Objections: Why They Matter In Sponsorship Sales

Ignoring Fortune 500 Could Be Your Best Move

Ignoring Fortune 500 Could Be Your Best Move

How Real Sponsorship Relationships Work

How Real Sponsorship Relationships Work

The Myth That's Killing Your Sponsorship Potential

The Myth That's Killing Your Sponsorship Potential

Audience Size Vs. Sponsorship Approach

Audience Size Vs. Sponsorship Approach

Why Quality Engagement Trumps Audience Size

Why Quality Engagement Trumps Audience Size

The Art Of High-Value Sponsorships

The Art Of High-Value Sponsorships

Forget About Vanity Metrics, Focus On This Instead

Forget About Vanity Metrics, Focus On This Instead

Small Audience? Avoid These Low-Ticket Mistakes

Small Audience? Avoid These Low-Ticket Mistakes

Sponsorship Is About Value, Not Audience Size

Sponsorship Is About Value, Not Audience Size

Why Your Audience Size Doesn't Matter

Why Your Audience Size Doesn't Matter

Why Niche Audiences Rule Sponsorship

Why Niche Audiences Rule Sponsorship

The Advantages Of Smaller Audiences

The Advantages Of Smaller Audiences

The Reason That Logo Placement Isn't Selling

Why You Are Struggling To Close Sponsorship Deals

Why You Are Struggling To Close Sponsorship Deals

Why Nobody Cares About Logo Placement In Sponsorship

Why Logos Alone Will Not Drive ROI

Why Logos Alone Will Not Drive ROI

9 Things Everyone Hates About Sponsorship

9 Things Everyone Hates About Sponsorship

This Is Why Sponsors Aren't Biting

This Is Why Sponsors Aren't Biting

The Real Value Of Logo Placement In Sponsorship

The Power Of Product Sampling

The Power Of Product Sampling

Logo Placement Vs. Brand Awareness

License To Print Money - Delivering Leads To Sponsors

License To Print Money - Delivering Leads To Sponsors

7 Things to Skip in Your Sponsorship Proposal

7 Things to Skip in Your Sponsorship Proposal

Don't Focus On Logo Placement, Do This Instead

Why You Should Embrace Long-Term Sponsorships

Why You Should Embrace Long-Term Sponsorships

Why Respectful Outreach Gets Better Results

Why Respectful Outreach Gets Better Results

Why Bump-Ins And Elevator Pitches Don't Work

Why Bump-Ins And Elevator Pitches Don't Work

The Truth About Effective Sponsorship Pitches

The Truth About Effective Sponsorship Pitches

Sponsorship: The Nine Things You're Not Doing

Sponsorship: The Nine Things You're Not Doing

The Importance Of Timing In Sponsorship Deals

The Importance Of Timing In Sponsorship Deals

The 1 Thing You Must Change For Sponsorship Results

The 1 Thing You Must Change For Sponsorship Results

The 1 Thing Sponsors Crave

The 1 Thing Sponsors Crave

Don't Overlook Small Sponsors - A Costly Mistake

Don't Overlook Small Sponsors - A Costly Mistake

Avoid Bias Traps In Sponsorship

Avoid Bias Traps In Sponsorship

Title Sponsorship: What to Include?

Title Sponsorship: What to Include?

Why Sponsorship Requires Effort, Not Just A Grid

Why Sponsorship Requires Effort, Not Just A Grid

The Hidden Value Of Sponsors Beyond Cash

The Hidden Value Of Sponsors Beyond Cash

The Myth Of Easy Sponsorship

The Myth Of Easy Sponsorship

Sponsors Are More Than Just Money Makers

Sponsors Are More Than Just Money Makers

Emailing Strangers For Sponsorship - Think Again!

Emailing Strangers For Sponsorship - Think Again!

Don't Think Any Sponsor Is Better Than No Sponsor

Don't Think Any Sponsor Is Better Than No Sponsor

Don't Fake Your Sponsorship Value!

Don't Fake Your Sponsorship Value!

Controversial Partners: A Recipe For Audience Backlash

Controversial Partners: A Recipe For Audience Backlash

Tiered Sponsorship Packages: A Recipe For Sabotage

Tiered Sponsorship Packages: A Recipe For Sabotage

The Truth About Sponsor Expectations

The Truth About Sponsor Expectations

The Perils Of Leaving Sponsors In The Dark

The Perils Of Leaving Sponsors In The Dark

Sponsorship for Small Audiences

Sponsorship for Small Audiences

Audience Alignment Is Key

Audience Alignment Is Key

Don't Send Your Proposal Too Soon, Do This Instead

Don't Send Your Proposal Too Soon, Do This Instead

A Guaranteed Path To Sabotage Your Sponsorship Opportunity

A Guaranteed Path To Sabotage Your Sponsorship Opportunity

A Great Way To Sabotage Your Sponsorship Opportunity

A Great Way To Sabotage Your Sponsorship Opportunity

Sponsors Don’t Want Logos

Sponsors Don’t Want Logos

Why Sponsorship Brokers Don't Have All The Contacts

Why Sponsorship Brokers Don't Have All The Contacts

Why You Should Sell Sponsorship Yourself

Why You Should Sell Sponsorship Yourself

Why You Don't Need A Sponsorship Broker

Why You Don't Need A Sponsorship Broker

Why Sponsorship Brokers Take Advantage Of People

Why Sponsorship Brokers Take Advantage Of People

Why 1-2% Commission Doesn't Add Up In Sponsorship

Why 1-2% Commission Doesn't Add Up In Sponsorship

The Worst Sponsorship Advice I've Ever Heard

The Worst Sponsorship Advice I've Ever Heard

The Truth About Sponsorship Commission-Only Jobs

The Truth About Sponsorship Commission-Only Jobs

The Sponsorship Business Model We Believe In

The Sponsorship Business Model We Believe In

The Reason Sponsorship Brokers Charge A Premium

The Reason Sponsorship Brokers Charge A Premium

The Prerequisite For Broker Engagement

The Prerequisite For Broker Engagement

The Irony Of Sponsorship Brokerage

The Irony Of Sponsorship Brokerage

Stop Doing This with Your Sponsors

Stop Doing This with Your Sponsors

Don't Wait For The Event To Know Your Audience

Don't Wait For The Event To Know Your Audience

The Power Of Understanding Your Social Media Audience

The Power Of Understanding Your Social Media Audience

Critical Necessity For New Sponsorship Opportunities

Critical Necessity For New Sponsorship Opportunities

The Key To Engaging Sponsors

The Key To Engaging Sponsors

The Importance Of Audience Curation In Sponsorship

The Importance Of Audience Curation In Sponsorship

How to Sabotage Your Sponsorship Efforts

How to Sabotage Your Sponsorship Efforts

You Should Think Broadly About Your Audience

You Should Think Broadly About Your Audience

Why You Should Engage Sponsors Before Venue Booking

Why You Should Engage Sponsors Before Venue Booking

Why Sponsors Are Not Investors

Why Sponsors Are Not Investors

The Key To A Successful Sponsorship Opportunity

The Key To A Successful Sponsorship Opportunity

The Huge Advantage Of A First-Time Sponsorship

The Huge Advantage Of A First-Time Sponsorship

How Sarah Lost The Sponsorship Deal

How Sarah Lost The Sponsorship Deal

Why Brands Seek Audience Connection Through Sponsorship

Why Brands Seek Audience Connection Through Sponsorship

Two Sponsorship Mistakes You Shouldn't Make

Two Sponsorship Mistakes You Shouldn't Make

The Value Of Unrestricted Sponsorship Funds

The Value Of Unrestricted Sponsorship Funds

The Power Of Knowing Your Market Value

The Power Of Knowing Your Market Value

Asking Sponsors The Right Questions

Asking Sponsors The Right Questions

Why Your Amazing Opportunity Isn't Enough For Sponsors

Why Your Amazing Opportunity Isn't Enough For Sponsors

What Sponsors Truly Care About

What Sponsors Truly Care About

What Is The Right Audience Data?

What Is The Right Audience Data?

Sponsorship Case Study: Memphis in May International Festival

Sponsorship Case Study: Memphis in May International Festival

Pitching Vs. Questioning - Sponsorship Discovery Process Revealed

Pitching Vs. Questioning - Sponsorship Discovery Process Revealed

Mastering Sponsorship Valuation

Mastering Sponsorship Valuation

How You Should Describe Sponsorship Opportunities

How You Should Describe Sponsorship Opportunities

The Key To Sponsorship Longevity

The Key To Sponsorship Longevity

The False Belief That Most Sponsorship Seekers Have

The False Belief That Most Sponsorship Seekers Have

Case Study: Podcast Sponsorship Best Practices

Case Study: Podcast Sponsorship Best Practices

Sponsorship Proposals That Seal The Deal

Sponsorship Proposals That Seal The Deal

Why Valuation Matters In Festival Sponsorship Deals

Why Valuation Matters In Festival Sponsorship Deals

Why Festival Sponsorship Deserves Early Attention

Why Festival Sponsorship Deserves Early Attention

When Should You Reach Out To Festival Sponsors

When Should You Reach Out To Festival Sponsors

This Shouldn't Be Your Approach To Sponsorship

This Shouldn't Be Your Approach To Sponsorship

Case Study: Charity Sponsorship Best Practices

Case Study: Charity Sponsorship Best Practices

The #1 Reason You're Failing To Get Festival Sponsorships

The #1 Reason You're Failing To Get Festival Sponsorships

How To Prevent A Sponsor From Walking Away

How To Prevent A Sponsor From Walking Away

Don't Make This Festival Sponsorship Mistake

Don't Make This Festival Sponsorship Mistake

A Terrible Way To Close Festival Sponsorship

A Terrible Way To Close Festival Sponsorship

A Great Way To Bring In $0 In Sponsorship

A Great Way To Bring In $0 In Sponsorship

Should I Hire a Sponsorship Broker?

Should I Hire a Sponsorship Broker?

A Common Mistake Festival Planners Make

A Common Mistake Festival Planners Make

Why Sponsorship Proposals Need 50% Audience Data

Why Sponsorship Proposals Need 50% Audience Data

Why Putting Pricing In Proposals Is A Big No-No

Why Putting Pricing In Proposals Is A Big No-No

What Your Sponsors Really Care About

What Your Sponsors Really Care About

What Are Activations In Sponsorship

What Are Activations In Sponsorship

Sponsorship For a First Time Opportunity

Sponsorship For a First Time Opportunity

The Ultimate Call To Action To Attract Sponsors

The Ultimate Call To Action To Attract Sponsors

The Key To Creating Modern Sponsorship Packages

The Key To Creating Modern Sponsorship Packages

The Importance Of Brevity In Sponsorship Intros

The Importance Of Brevity In Sponsorship Intros

The Actual Purpose Of A Sponsorship Proposal

The Actual Purpose Of A Sponsorship Proposal

Don't Forget To Add This To Your Sponsorship Package

Don't Forget To Add This To Your Sponsorship Package

Do This If You Want Sponsorship Revenue

Do This If You Want Sponsorship Revenue

Why Tracking Is Crucial For Successful Sponsorship

Why Tracking Is Crucial For Successful Sponsorship

Why Co-Creation Saves Time And Increases Revenue

Why Co-Creation Saves Time And Increases Revenue

Why Audience Research Is Key In Sponsorship Deals

Why Audience Research Is Key In Sponsorship Deals

Why Asking Sponsors For Feedback Is Crucial

Why Asking Sponsors For Feedback Is Crucial

Charity Sponsorship Mistakes

Charity Sponsorship Mistakes

The Secret To High Sponsorship Close Rates

The Secret To High Sponsorship Close Rates

The Most Valuable Tool To Every Sponsorship Property

The Most Valuable Tool To Every Sponsorship Property

The Best Way To Offer Value To A Sponsor

The Best Way To Offer Value To A Sponsor

My Sponsorship Sales Secret

My Sponsorship Sales Secret

Don't Start With A Sponsorship Proposal, Do This Instead

Don't Start With A Sponsorship Proposal, Do This Instead

All I Need is the Right Contact

All I Need is the Right Contact

Don't Make This Mistake When Seeking Sponsorship

Don't Make This Mistake When Seeking Sponsorship

Why You Should Customize Every Sponsorship Package

Why You Should Customize Every Sponsorship Package

The Secret To Customized Sponsorship

The Secret To Customized Sponsorship

The Importance Of Knowing Your Macro And Micro Audiences

The Importance Of Knowing Your Macro And Micro Audiences

The Danger Of Making Up Sponsorship Prices

The Danger Of Making Up Sponsorship Prices

Make Sponsorship Proposals Easier With This Method

Make Sponsorship Proposals Easier With This Method

Expand Your Sponsorship Opportunities With This Approach

Expand Your Sponsorship Opportunities With This Approach

Do This To Elevate Your Sponsorship Game

Do This To Elevate Your Sponsorship Game

Why Thought Leadership Beats Desperation On Social Media

Why Thought Leadership Beats Desperation On Social Media

Why Grids Don't Belong In Your Sponsorship Package

Why Grids Don't Belong In Your Sponsorship Package

This Is Critical For Sponsorship Success

This Is Critical For Sponsorship Success

The Problem With Begging For Sponsorship Money

The Problem With Begging For Sponsorship Money

The Power Of Knowing Your Audience In Sponsorship Deals

The Power Of Knowing Your Audience In Sponsorship Deals

The Key To Becoming A Sponsorship Magnet

The Key To Becoming A Sponsorship Magnet

Stop Doing This To Get High Value Sponsorship Agreements

Stop Doing This To Get High Value Sponsorship Agreements

Seven Ways to Offer Sponsors Real Value

Seven Ways to Offer Sponsors Real Value

Maximize Sponsorship Renewals With This One Simple Report

Maximize Sponsorship Renewals With This One Simple Report

How To Turn Sponsors Into Advocates For Your Brand

How To Effectively Attract Sponsors On Social Media

How To Effectively Attract Sponsors On Social Media

How Media Partnerships Can Transform Your Sponsorship Game

How Media Partnerships Can Transform Your Sponsorship Game

How to Make a Festival Sponsorship Proposal

How to Make a Festival Sponsorship Proposal

Why You Shouldn't Avoid Hearing The Word No In Sales

Why You Shouldn't Avoid Hearing The Word No In Sales

Why You Should Use Failed Follow-Ups As Feedback

Why You Should Use Failed Follow-Ups As Feedback

Seven Festival Sponsorship Mistakes to Avoid

Seven Festival Sponsorship Mistakes to Avoid

The Real Reason Why Your Potential Sponsor Vanished

The Real Reason Why Your Potential Sponsor Vanished

How To Determine Genuine Interest In Sponsorship Sales

How To Determine Genuine Interest In Sponsorship Sales

Actively Inviting Sponsorship Objections

Actively Inviting Sponsorship Objections

Follow These 2 Strategies To Stop Being Ghosted by Sponsors

Follow These 2 Strategies To Stop Being Ghosted by Sponsors

A Sign Your Sponsorship Sales Meeting Didn't Go Well

A Sign Your Sponsorship Sales Meeting Didn't Go Well