Канал: Let's talk branding

5 Brand Religions: Insights and Strategies for Building Strong Brands

The 5 brand religions with Kristof De Wulf

Supercharging Your Brand: The Power of traditional mass media advertising

How to compete in a hyper competitive market with Jan Verlinden.

How to compete in a hyper competitive market with Jan Verlinden.

Become Famous: The Key to Small Brand Success in Marketing

The Power of Creativity: Unlocking Advertising Success

The Power of Creativity: Unlocking Advertising Success

The Dark Side of Social Media Algorithms: How They Divide and Radicalize Us

The Dark Side of Social Media Algorithms: How They Divide and Radicalize Us

Online advertising is a scam.

Online advertising is a scam.

A masterclass on brand architecture with Felicia Rosenzweig

Brand architecture, a masterclass with Felicia Rosenzweig

How to Get Attention and Boost Your Brand Strategy

Getting the right type of attention for your brand

Crafting a Powerful Brand: Influencing Perception and Building a Community

How to Grow Your Brand and Advance to Leadership Positions

How to become a leader in B2B brand marketing

The Rise of Generation Alpha: Exploring the World of Roblox and Minecraft

The Rise of Generation Alpha: Exploring the World of Roblox and Minecraft

The rise of multiplayer brands with Zoe Scaman

The rise of multiplayer brands with Zoe Scaman

The importance of price power in inflationary times

The importance of price power in inflationary times

How I'm using scenario AI to create brand mascot imagery

Tripling Down on Creativity: The Key to Building a Successful Brand

The Power of Social Media: How Mr. Beast Dominates YouTube

The Power of Social Media: How Mr. Beast Dominates YouTube

Emerging Media Channels for Brands: YouTube, TikTok, Fortnite, Roblox

Emerging Media Channels for Brands: YouTube, TikTok, Fortnite, Roblox

Entertain or die: how brands can create an unfair creative advantage with Dan Salkey

Entertain or die: how brands can create an unfair creative advantage with Dan Salkey

Marketing science for the real world with Koen Pauwels

Marketing science for the real world with Koen Pauwels

The (new) agency landscape with Bart de Waele

The (new) agency landscape with Bart de Waele

The Era of Cheap Fakes: How AI is Shaping a World of Deception

The Era of Cheap Fakes: How AI is Shaping a World of Deception

Reevaluating Brand Seriousness: How to Add Joy and Playfulness to Your Strategy

The new reality: key trends in Marketing and branding with Will Posket and Rachael Higgins

The new reality: key trends in Marketing and branding with Will Posket and Rachael Higgins

Creating a brand mascot with AI, be specific!

Creating the Perfect Brand Mascot with Dall-e: A Step-by-Step Process

How to keep your AI brand mascot consistent using Dall-e (or Bing image creator)

16 december 2023

16 december 2023

16 december 2023

16 december 2023

Creating a brand mascot with AI

Solaire, Veuve Clicquot's hottest brand asset

Creating and measuring distinctive brand assets

The impact of AI on branding

The impact of AI on branding

The state of branding in 2023 with Jacob Cass

The state of branding in 2023 with Jacob Cass

Demand generation vs demand capture.

Demand generation vs demand capture.

Creating demand in B2B with Chris Walker

Creating demand in B2B with Chris Walker

Is your brand healthy? Brand tracking with Jenni Romaniuk

I created a brand mascot for LinkedIn 🧠

How brands grow up with James Hurman

How brands grow up with James Hurman

What if Škoda had a brand mascot?

The power of branding with Max Ottignon (Ragged Edge)

The power of branding with Max Ottignon (Ragged Edge)

A few months back I started working on a series of imaginary brand mascots to sharpen my ai skills.

The dark side of Brand love

A logo can't just 'show up'

4.7 trillion dollars spent on marketing each year

4.7 trillion dollars spent on marketing each year

A new definition of 'brand'.

Distinctiveness is the true driver of strong brands

Distinctiveness is the true driver of strong brands

What is a brand really?

How to be a distinctive brand with Lee Rolston from JKR

The BS Show #9: Stef, myself, and Bing Chat discuss the 2023 Super Bowl Commercials

The BS Show #9: Stef, myself, and Bing Chat discuss the 2023 Super Bowl Commercials

The BS SHOW #8: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 3/3

The BS SHOW #8: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 3/3

The BS SHOW #7: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 2/3

The BS SHOW #7: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 2/3

THE BS SHOW #6: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 1/3

THE BS SHOW #6: Yes, Design Thinking (and Innovation) Is Bullsh*t - PART 1/3

THE BS SHOW #5 Do we really need marketing?

THE BS SHOW #5 Do we really need marketing?

The BS Show #4: Absurd Branding Press Releases

The BS Show #4: Absurd Branding Press Releases

THE BS SHOW #3 OOOOH - Out of home advertising

THE BS SHOW #3 OOOOH - Out of home advertising

THE BS SHOW #1: Naming and Branding Our New Show With AI

THE BS SHOW #1: Naming and Branding Our New Show With AI

The BS Show #2: Breaking Bad & Better Call Saul Advertising Analysis

The BS Show #2: Breaking Bad & Better Call Saul Advertising Analysis

Welcome to marketingland

Welcome to marketingland

What is brand tracking? With Brandon Shockley

Brand strategy research: a brand new course

Brand building in 10 steps (illustrated) by Dan White

Share of search with James Hankins

Share of search with James Hankins

Marketing on a budget with Samuel Brealey

Marketing on a budget with Samuel Brealey

The ugly truth(s) about branding - Austin Franke

The ugly truth(s) about branding - Austin Franke

What is a GOOD brand experience? The next big thing in branding.

The power of sound - Sonic branding - Cedric Engels

The power of sound - Sonic branding - Cedric Engels

The big brand debate #2: Brand, branding & brand strategy

Effective branding: a case study by WeWantMore

Effective branding: a case study by WeWantMore

The big brand debate #1: Brand differentiation

The big brand debate #1: Brand differentiation

Interview with Bill Kenney (Focus Lab) about B2B branding, creativity, and strategy.

Interview with Bill Kenney (Focus Lab) about B2B branding, creativity, and strategy.

What is a brand really? A new definition.

Strategy in complexity - a new way of thinking about strategy. Exclusive sneak peak.

Strategy in complexity - a new way of thinking about strategy. Exclusive sneak peak.

Live stream Let's talk branding

Live stream Let's talk branding

What is branding, really? A new definition.

What is branding, really? A new definition.

What is brand strategy?

10 most important books on brand strategy

Defining your target customer.

Defining your target customer.

How I mess up strategy

How I mess up strategy

10 books to read when learning brand strategy

The illusion of control in design

The illusion of control in design

10 important brand strategy lessons

Brand story #1 — Oreo, the cookie that became something more

Brand behaviour: How to enable brands to walk the talk.