Канал: Sawtooth Software

Using ChatGPT as a Co-Pilot to Explore Research Data

Using ChatGPT as a Co-Pilot to Explore Research Data

Predictive Segmentation

Predictive Segmentation

Quant UX and Marketing Research

Quant UX and Marketing Research

AI in Marketing Research: Expert Panel Discussion

AI in Marketing Research: Expert Panel Discussion

A Discussion with Conjoint Analysis Legend, Seenu Srinivasan

A Discussion with Conjoint Analysis Legend, Seenu Srinivasan

Conjoint Analysis for Beginners

Conjoint Analysis for Beginners

Discover Update January 2024

Discover Update January 2024

MaxDiff at Blizzard: Applying MaxDiff Methodology to Gaming (and more)

MaxDiff at Blizzard: Applying MaxDiff Methodology to Gaming (and more)

Getting Sample Size Right: What they didn’t teach you in school

Getting Sample Size Right: What they didn’t teach you in school

Aligning Customer and Internal Priorities Using MaxDiff

Aligning Customer and Internal Priorities Using MaxDiff

Creating a Custom Conjoint Simulator in Excel

Creating a Custom Conjoint Simulator in Excel

Defending Yourself Against Bad Data: Strategies to Assess and Improve Data Quality

Defending Yourself Against Bad Data: Strategies to Assess and Improve Data Quality

Discover Update October 2023

Discover Update October 2023

MaxDiff Best Practices

MaxDiff Best Practices

Tips & Tricks of Key Driver Analysis

Tips & Tricks of Key Driver Analysis

Understanding and Running Situational Choice Experiments

Understanding and Running Situational Choice Experiments

Scripting

Scripting

Intro to Dynamic Lists

Intro to Dynamic Lists

Conjoint Analysis from Beginning to Recommendations

Conjoint Analysis from Beginning to Recommendations

Discover for Researchers

Discover for Researchers

Discover Showcase

Discover Showcase

Skip Logic

Skip Logic

Conditional Pricing

Conditional Pricing

The Science and Process of Segmentation

The Science and Process of Segmentation

Using Choice-based Techniques to Segment Customers

Using Choice-based Techniques to Segment Customers

Creating a Choice-Based Conjoint Exercise

Creating a Choice-Based Conjoint Exercise

Introduction to Discover

Introduction to Discover

Pricing Research Techniques

Pricing Research Techniques

Manage Sawtooth Software Subscriptions

Manage Sawtooth Software Subscriptions

Prohibitions in Conjoint Designs: Embrace the Possibilities, Avoid the Peril!

Prohibitions in Conjoint Designs: Embrace the Possibilities, Avoid the Peril!

How to Ensure Good Quality Data in Conjoint Analysis: The Root Likelihood

How to Ensure Good Quality Data in Conjoint Analysis: The Root Likelihood

Unlocking the Potential of MaxDiff

Unlocking the Potential of MaxDiff

Highlights from the 2022 Sawtooth Software Conference

Highlights from the 2022 Sawtooth Software Conference

Creating a MaxDiff Exercise

Creating a MaxDiff Exercise

Real Time Detection of Random Respondents in MaxDiff Surveys

Real Time Detection of Random Respondents in MaxDiff Surveys

Targeting Customers Who Prefer Your Product: Market Simulator Add-on Analyses

Targeting Customers Who Prefer Your Product: Market Simulator Add-on Analyses

Optimizing Product Features and Pricing Using Choice (Conjoint) Experiments

Optimizing Product Features and Pricing Using Choice (Conjoint) Experiments

Uploading Surveys to Sawtooth Software Hosting

Uploading Surveys to Sawtooth Software Hosting

Using Skip Logic

Using Skip Logic

Webinar: Improving and Optimizing Your Offerings with Conjoint Analysis Market Simulators

Webinar: Improving and Optimizing Your Offerings with Conjoint Analysis Market Simulators

Looping

Looping

Webinar: Highlights from the 2021 Sawtooth Software Conference

Webinar: Highlights from the 2021 Sawtooth Software Conference

Webinar: Mimic Consumer Choice with MBC

Webinar: Mimic Consumer Choice with MBC

Multi-Language Surveys in Lighthouse Studio and Discover

Multi-Language Surveys in Lighthouse Studio and Discover

How to Estimate Willingness to Pay (WTP) in Sawtooth Software's Market Simulator

How to Estimate Willingness to Pay (WTP) in Sawtooth Software's Market Simulator

Willingness to Pay (WTP) for Conjoint Analysis

Willingness to Pay (WTP) for Conjoint Analysis

Webinar: Expert Tools to Optimize Market Insights in Healthcare

Webinar: Expert Tools to Optimize Market Insights in Healthcare

How to use and build lists in Lighthouse Studio

How to use and build lists in Lighthouse Studio

Webinar: Pros & Cons of Market Simulations Using RFC vs. HB Draws

Webinar: Pros & Cons of Market Simulations Using RFC vs. HB Draws

Webinar: Driver Analysis: How to Do It Badly . . . and Well

Webinar: Driver Analysis: How to Do It Badly . . . and Well

Webinar: Which Conjoint Method Should I Use (July 2020)

Webinar: Which Conjoint Method Should I Use (July 2020)

Webinar: How to Add Best Worst Case 2 & 3 to Your Research Toolbox

Webinar: How to Add Best Worst Case 2 & 3 to Your Research Toolbox

Webinar: Optimize Products and Pricing While Delivering Respondent Incentives

Webinar: Optimize Products and Pricing While Delivering Respondent Incentives

Finding the Perfect Message: Experiments for Messaging Research

Finding the Perfect Message: Experiments for Messaging Research

Webinar: Using the Market Simulator

Webinar: Using the Market Simulator

Webinar: Applied MaxDiff

Webinar: Applied MaxDiff

Webinar: Avoiding Common Pitfalls in Conjoint Analysis

Webinar: Avoiding Common Pitfalls in Conjoint Analysis

Sawtooth Software Choice Simulator Tour

Sawtooth Software Choice Simulator Tour

Model Consumer Preferences—Easily Optimize your Product

Model Consumer Preferences—Easily Optimize your Product

Webinar: An Introduction to Market Simulations in the Choice Simulator

Webinar: An Introduction to Market Simulations in the Choice Simulator

What's New in Lighthouse Studio v9.6 Webinar

What's New in Lighthouse Studio v9.6 Webinar

Webinar: Are Your Ratings Data Lacking Insights? MaxDiff to the Rescue!

Webinar: Are Your Ratings Data Lacking Insights? MaxDiff to the Rescue!

Webinar: Which Conjoint Method Should I Use

Webinar: Which Conjoint Method Should I Use

What Can MaxDiff Best-Worst Scaling Do For You? (full)

What Can MaxDiff Best-Worst Scaling Do For You? (full)

What Can MaxDiff Best-Worst Scaling Do For You? (full+)

What Can MaxDiff Best-Worst Scaling Do For You? (full+)

What Can MaxDiff Best-Worst Scaling Do For You?

What Can MaxDiff Best-Worst Scaling Do For You?

Webinar: Intro to Choice-Based Conjoint with Lighthouse Studio: Part 2

Webinar: Intro to Choice-Based Conjoint with Lighthouse Studio: Part 2

Webinar: Intro to Choice-Based Conjoint with Lighthouse Studio: Part 1

Webinar: Intro to Choice-Based Conjoint with Lighthouse Studio: Part 1

Webinar: A Consultants Guide to Conjoint Analysis Reporting

Webinar: A Consultants Guide to Conjoint Analysis Reporting

Webinar: Managing a Successful CBC Project

Webinar: Managing a Successful CBC Project

Webinar: Surveys Anytime, Anywhere with Lighthouse Studio Offline Interviewing

Webinar: Surveys Anytime, Anywhere with Lighthouse Studio Offline Interviewing

Webinar: Do you TURF? An Optimization Approach

Webinar: Do you TURF? An Optimization Approach

Offline Surveys - Sawtooth Software

Offline Surveys - Sawtooth Software

Webinar: Join the Mobile Movement and Optimize Your Surveys

Webinar: Join the Mobile Movement and Optimize Your Surveys

Webinar: Advanced Concepts in CBC Webinar Part 2 of 2

Webinar: Advanced Concepts in CBC Webinar Part 2 of 2

Webinar: Advanced Concepts in CBC Webinar Part 1 of 2

Webinar: Advanced Concepts in CBC Webinar Part 1 of 2

2016 Academic Challenge

2016 Academic Challenge

Webinar: Introduction to Adaptive Choice-Based Conjoint (ACBC)

Webinar: Introduction to Adaptive Choice-Based Conjoint (ACBC)

Webinar: Advanced MaxDiff Topics

Webinar: Advanced MaxDiff Topics

Webinar: A User's Guide to Convergent Cluster Ensemble Analysis (CCEA)

Webinar: A User's Guide to Convergent Cluster Ensemble Analysis (CCEA)

Webinar: Overcoming Challenges in Segmentation

Webinar: Overcoming Challenges in Segmentation

Webinar: An Introduction to MaxDiff

Webinar: An Introduction to MaxDiff

Academic Aids: Presentation #1 Conjoint Analysis

Academic Aids: Presentation #1 Conjoint Analysis

Academic Aids: Presentation #2 Choice Based Conjoint

Academic Aids: Presentation #2 Choice Based Conjoint

Academic Aids: Presentation #3 Motivation

Academic Aids: Presentation #3 Motivation

Academic Aids: Presentation #5 MaxDiff

Academic Aids: Presentation #5 MaxDiff

Academic Aids: Presentation #4 Market Simulators

Academic Aids: Presentation #4 Market Simulators

Webinar: The New Market Simulator Product Demo

Webinar: The New Market Simulator Product Demo

Webinar: Intro to Market Simulations and Theory

Webinar: Intro to Market Simulations and Theory

Webinar: A Beginner's Guide to Choice Based Conjoint with Sawtooth Software's Discover

Webinar: A Beginner's Guide to Choice Based Conjoint with Sawtooth Software's Discover

2015 Academic Challenge

2015 Academic Challenge

Sawtooth Software's Discover - Powerful surveys and conjoint analysis.

Sawtooth Software's Discover - Powerful surveys and conjoint analysis.

Attributes and Levels

Attributes and Levels

Introduction to Sawtooth Software's Discover Tool

Introduction to Sawtooth Software's Discover Tool

What Can Conjoint Analysis Do for You?

What Can Conjoint Analysis Do for You?

SSI Web: How to Link Into a Survey

SSI Web: How to Link Into a Survey

SSI Web: Uploading and Database

SSI Web: Uploading and Database

SSI Web: Cross Tabs

SSI Web: Cross Tabs

Getting Started with Academic Hosting

Getting Started with Academic Hosting

Every Day Low Price - CBC Case Study

Every Day Low Price - CBC Case Study

Alka-Seltzer Plus Cannibalization Case Study

Alka-Seltzer Plus Cannibalization Case Study

Biomarker Pricing Case Study

Biomarker Pricing Case Study

Maximum Difference Scaling - MaxDiff

Maximum Difference Scaling - MaxDiff

CBC-HB for Hierarchical Bayes Estimation

CBC-HB for Hierarchical Bayes Estimation

Introduction to SSI Web Survey Software

Introduction to SSI Web Survey Software

CCEA - Part 2

CCEA - Part 2

CCEA Part 1

CCEA Part 1

What Is Conjoint Analysis?

What Is Conjoint Analysis?

HB-Reg for Hierarchical Bayes Regression

HB-Reg for Hierarchical Bayes Regression

Choice-Based Conjoint Introduction

Choice-Based Conjoint Introduction