Канал: Digital Marketing and Analytics

Sample Lecture of Customer Acquisition, Retention, Profitability, Customer lifetime value

Sample Lecture of Customer Acquisition, Retention, Profitability, Customer lifetime value

Search Ads Return on Investment ROI

Search Ads Return on Investment ROI

UnrealEngine Meta Human Creation

UnrealEngine Meta Human Creation

1 setting up the model for product bundling

1 setting up the model for product bundling

3 Avoiding Reversal Pricing in Bundling Setting up Penalty

3 Avoiding Reversal Pricing in Bundling Setting up Penalty

2 setting up solver for optimizing revenue

2 setting up solver for optimizing revenue

2 Pricing razors with blades for max Profit Optimization with excel

2 Pricing razors with blades for max Profit Optimization with excel

3 Subjective Pricing using polynomial quadratic demand curve Optimization with Excel

3 Subjective Pricing using polynomial quadratic demand curve Optimization with Excel

1 Pricing razors for maximizing Profit - Optimization with Excel

1 Pricing razors for maximizing Profit - Optimization with Excel

Mail Merge

Mail Merge

Fitting a Power Demand Curve

Fitting a Power Demand Curve

2 Exporting VuMark from Illustrator as SVG

2 Exporting VuMark from Illustrator as SVG

1 Create a VuMark with Vuforia and Illustrator

1 Create a VuMark with Vuforia and Illustrator

3 How to generate VuMark Instances on Vuforia

3 How to generate VuMark Instances on Vuforia

7 Keywords Analysis Growth Analysis Future TREND

7 Keywords Analysis Growth Analysis Future TREND

6 Performance Analysis long and short tail keywords

6 Performance Analysis long and short tail keywords

4 Keywords Analysis From narrowed back to proliferate keywords

4 Keywords Analysis From narrowed back to proliferate keywords

5 Keywords Demand Analysis

5 Keywords Demand Analysis

3 Keywords Analysis how to brainstorm for Broad Keywords

3 Keywords Analysis how to brainstorm for Broad Keywords

2 Keywords Analysis Demand Analysis Tools Introduction

2 Keywords Analysis Demand Analysis Tools Introduction

1 Keywords Analysis Project -Digital Marketing Course - Introduction

1 Keywords Analysis Project -Digital Marketing Course - Introduction

15 Flying animation clip Unity

15 Flying animation clip Unity

14 Planning for Animation in Unity

14 Planning for Animation in Unity

16 connecting animation clips - Unity

16 connecting animation clips - Unity

13 Start with Idle animation state

13 Start with Idle animation state

12 Adding Animation tab in Unity

12 Adding Animation tab in Unity

11 Adding the Animator Tab Unity

11 Adding the Animator Tab Unity

8 Adding a 3D object to the target image unity

8 Adding a 3D object to the target image unity

7 The Scene and Object Gizmo

7 The Scene and Object Gizmo

10 Game Playmode to Test the Drone Unity

10 Game Playmode to Test the Drone Unity

9 Importing Animated Drone Package in Unity

9 Importing Animated Drone Package in Unity

6 A Adding Image Target to Vuforia Database

6 A Adding Image Target to Vuforia Database

6 B Adding Vuforia Library to Unity

6 B Adding Vuforia Library to Unity

5 Save Scene then Save Project

5 Save Scene then Save Project

4 Adding AR Camera and A Behavioral Component Vuforia Configuration

4 Adding AR Camera and A Behavioral Component Vuforia Configuration

3 Get a Vuforia Licence

3 Get a Vuforia Licence

2 Download and Import Vuforia Engine and Vuforia Samples Package before starting the AR Project

2 Download and Import Vuforia Engine and Vuforia Samples Package before starting the AR Project

1 Creating a 3D project in Unity 2023

1 Creating a 3D project in Unity 2023

Introduction to AR Project System

Introduction to AR Project System

Describing a Customer Segment by Demographic Variables

Describing a Customer Segment by Demographic Variables

Analyzing the Promotional Effect on Sales

Analyzing the Promotional Effect on Sales

Determine the Magnitude of Seasonality

Determine the Magnitude of Seasonality

Exploring Seasonality or cyclic patterns over time on Monthly or Quarterly Using Excel

Exploring Seasonality or cyclic patterns over time on Monthly or Quarterly Using Excel

Pivot Tables with Filters and Slicers

Pivot Tables with Filters and Slicers

Introduction to HTML - Page Structure - for SEO

Introduction to HTML - Page Structure - for SEO

A quick introduction to python data types, lists, dictionaries, If statement, for and while loops

A quick introduction to python data types, lists, dictionaries, If statement, for and while loops

Mail Merge with GMASS

Mail Merge with GMASS

Solution Q1

Solution Q1

Sk-learn Impute Simple Imputer and KNN neighbor

Sk-learn Impute Simple Imputer and KNN neighbor

Python Missing Data and Dummy Variables Mock Quiz Solution

Python Missing Data and Dummy Variables Mock Quiz Solution

Missing Values

Missing Values

2 Python Google Colab Missing Data Detection

2 Python Google Colab Missing Data Detection

3 Python Google Colab Deleting or Estimating Missing Values

3 Python Google Colab Deleting or Estimating Missing Values

1 Intro to Missing Values

1 Intro to Missing Values

4 Python Google Colab While and For Loops

4 Python Google Colab While and For Loops

2 Python Google Colab If statement elif and else

2 Python Google Colab If statement elif and else

3 Python Google Colab If Nested AND & OR

3 Python Google Colab If Nested AND & OR

1 Python Google Colab Variable Type Conversion

1 Python Google Colab Variable Type Conversion

Python Libraries and Reading Files

Python Libraries and Reading Files

3 Python + sign with Strings vs Numerical Variables

3 Python + sign with Strings vs Numerical Variables

4 Python Defining your own Function, Local and Global Variables

4 Python Defining your own Function, Local and Global Variables

2 Variables Types Integer, Float and String Python

2 Variables Types Integer, Float and String Python

1 Intro to Google Colab

1 Intro to Google Colab

Step 3 Getting Started with Importing Products to WordPress and Other Issues

Step 3 Getting Started with Importing Products to WordPress and Other Issues

Step2 Install Alidropship Woo to WordPress

Step2 Install Alidropship Woo to WordPress

Step 1 Buy AliDropship Woo Plugin

Step 1 Buy AliDropship Woo Plugin

Tableau Line Graphs

Tableau Line Graphs

Formatting Tables in Thesis Document

Formatting Tables in Thesis Document

Bonus Question

Bonus Question

Save and Share Google Colab File

Save and Share Google Colab File

3 Seasonality and Fitting Pearl curve

3 Seasonality and Fitting Pearl curve

1 Review of S curve and Intro to Fitting Pearl Curve

1 Review of S curve and Intro to Fitting Pearl Curve

2 Fitting the Pearl curve

2 Fitting the Pearl curve

Group 21

Group 21

Group 20

Group 20

Group 19

Group 19

Group 18

Group 18

Group 17

Group 17

Group 16

Group 16

Group 15

Group 15

Group 13

Group 13

Group 14

Group 14

Group 11

Group 11

Group 12

Group 12

Group 10

Group 10

Creating an Intro and Middle Videos

Creating an Intro and Middle Videos

Class Activity

Class Activity

5 Blender Assignment individuals not group

5 Blender Assignment individuals not group

4 Blender Video Editing Keyframes and Animation

4 Blender Video Editing Keyframes and Animation

1 Blender Video Editing Output Settings

1 Blender Video Editing Output Settings

3 Blender Video Editing Transitions

3 Blender Video Editing Transitions

2 Blender Video Editing Speed Control

2 Blender Video Editing Speed Control

Linear Regression Interaction Relationships

Linear Regression Interaction Relationships

Linear Regression Overcoming Heteroscedasticity

Linear Regression Overcoming Heteroscedasticity

3 Multiple Linear Regression Assumptions Check and Interpreting Coefficients Professionally

3 Multiple Linear Regression Assumptions Check and Interpreting Coefficients Professionally

Multiple Linear Regression-When to stop eliminating outliers, dealing with insignificant variables

Multiple Linear Regression-When to stop eliminating outliers, dealing with insignificant variables

1 Multiple Linear Regression detecting and Dealing with outliers

1 Multiple Linear Regression detecting and Dealing with outliers

3 Blender Output Properties Settings for MP4 Video Production

3 Blender Output Properties Settings for MP4 Video Production

2 Intro to Blender Interface and Video Sequencer

2 Intro to Blender Interface and Video Sequencer

1 Installing Blender

1 Installing Blender

2 Research Questions , Hypothesis, and Models

2 Research Questions , Hypothesis, and Models

3 Groups Comparison with AMOS

3 Groups Comparison with AMOS

1 Improving the Model Fit with Amos

1 Improving the Model Fit with Amos

3 visual investigation of Hetroscedasticity for Linear Regression

3 visual investigation of Hetroscedasticity for Linear Regression

4 Breusch Pagan Test for Hetroscedasticity for Linear Regression

4 Breusch Pagan Test for Hetroscedasticity for Linear Regression

2 Explaining Heteroscedasticity for Linear Regression

2 Explaining Heteroscedasticity for Linear Regression

5 Wrap up of Simple linear Regression and about next quiz

5 Wrap up of Simple linear Regression and about next quiz

1 Mao Palace Normality Assumption of the Error Term for Simple Linear Regression

1 Mao Palace Normality Assumption of the Error Term for Simple Linear Regression

4 Sending HTML Email through GMass with Personalization

4 Sending HTML Email through GMass with Personalization

3 Connecting your Contact list to your gmail through Gmass

3 Connecting your Contact list to your gmail through Gmass

2 Prepping your contact list for mass mail with Gmass Extension

2 Prepping your contact list for mass mail with Gmass Extension

1 GMass Extension for Mass Bulk Mail merge

1 GMass Extension for Mass Bulk Mail merge

A quick CFA and SEM Using AMOS

A quick CFA and SEM Using AMOS

4 Linear Regression Output with Excel Analysis Tool and their Interpretations

4 Linear Regression Output with Excel Analysis Tool and their Interpretations

2 Understanding Errors and Outliers in Linear Regression

2 Understanding Errors and Outliers in Linear Regression

1 Intro to Linear Regression Review of last class optional video

1 Intro to Linear Regression Review of last class optional video

3 Pearson Correlation vs R Squared Coefficient of Determination Linear Regression

3 Pearson Correlation vs R Squared Coefficient of Determination Linear Regression

Beefree HTML email template to PDF

Beefree HTML email template to PDF

Email Signatures

Email Signatures

Business Slogans

Business Slogans

2 Excel Price Discount Model over different periods and assignment

2 Excel Price Discount Model over different periods and assignment

1 Explaning Price Discount over different Periods

1 Explaning Price Discount over different Periods

Exploratory Factor Analysis EFA,VIF values, corrected item-total correlation with SPSS

Exploratory Factor Analysis EFA,VIF values, corrected item-total correlation with SPSS

5 Quantity Discount with Excel

5 Quantity Discount with Excel

4 Quantity Discount Pricing B2B context

4 Quantity Discount Pricing B2B context

2 Solver Settings for Price Bundling

2 Solver Settings for Price Bundling

1 Bundling with Penalty

1 Bundling with Penalty

2 Solver Settings for Price Bundling

2 Solver Settings for Price Bundling

Assignment Examples Video

Assignment Examples Video

B Value Proposition 6 Techniques

B Value Proposition 6 Techniques

A Value Proposition Force Formula Why and What

A Value Proposition Force Formula Why and What

C Summary of Value Proposition Chapter

C Summary of Value Proposition Chapter

2 Website Lead Communication A B Testing Example For Energy Company

2 Website Lead Communication A B Testing Example For Energy Company

1 E marketing Communication A B Testing Example NonProfit

1 E marketing Communication A B Testing Example NonProfit

Price Bundling Example with Excel

Price Bundling Example with Excel

4 SPSS SEM Results Reporting Multivariate Outliers elimination, comparing multiple attempts

4 SPSS SEM Results Reporting Multivariate Outliers elimination, comparing multiple attempts

2 SPSS SEM Results Reporting of EFA

2 SPSS SEM Results Reporting of EFA

3 SPSS SEM Results of Multivariate Normality and Multivariate Outliers and Multicollinearity

3 SPSS SEM Results of Multivariate Normality and Multivariate Outliers and Multicollinearity

1 SPSS SEM results reporting of Data Scanning, Preparation and Description

1 SPSS SEM results reporting of Data Scanning, Preparation and Description

SPSS Exploratory Factor Analysis EFA and Internal Consistency

SPSS Exploratory Factor Analysis EFA and Internal Consistency

Business Communication E mail Marketing Components

Business Communication E mail Marketing Components

3 Mixed Bundling Explained

3 Mixed Bundling Explained

2 Pure Bundling

2 Pure Bundling

1 Bundling Linear and Non Linear Pricing

1 Bundling Linear and Non Linear Pricing

Excel Solver for Incorporating Complementary Products

Excel Solver for Incorporating Complementary Products

Excel Incorporating Complementary Products

Excel Incorporating Complementary Products

Assignment Explanation

Assignment Explanation

2 Excel Solver for Optimizing Profit

2 Excel Solver for Optimizing Profit

1 Fitting a Power Demand Curve

1 Fitting a Power Demand Curve

2 Value Proposition and Positioning for E Marketing

2 Value Proposition and Positioning for E Marketing

1 Summary of Clustering Results

1 Summary of Clustering Results

3 Excel Clustering K Median Clustering 2

3 Excel Clustering K Median Clustering 2

4 Excel Clustering Summerizing K Medians Clustering Results

4 Excel Clustering Summerizing K Medians Clustering Results

1 Excel Clustering Top Deals Summarization

1 Excel Clustering Top Deals Summarization

2 Excel Clustering Hamming Distance and Cosine Similarity Concept

2 Excel Clustering Hamming Distance and Cosine Similarity Concept

3 Excel Table Feature and Dynamic Chart Title

3 Excel Table Feature and Dynamic Chart Title

2 Excel Labels Pictures and Textures for Bar Chart and Pivot Charts for Survey Data

2 Excel Labels Pictures and Textures for Bar Chart and Pivot Charts for Survey Data

1 Excel Combination Chart and Secondary Axis

1 Excel Combination Chart and Secondary Axis

If you have Problems with Group Date in Excel

If you have Problems with Group Date in Excel

4 Finding the minimum Distance from Centroid and setting up the objective function

4 Finding the minimum Distance from Centroid and setting up the objective function

3 Creating Pivot Table for Clustering and Euclidean Distance from Centroids

3 Creating Pivot Table for Clustering and Euclidean Distance from Centroids

2 K means Clustering Algorithm Explained

2 K means Clustering Algorithm Explained

1 Definition of Clustering and Algorithm

1 Definition of Clustering and Algorithm

3 Sales Trend and Compound Annual Growth Rate

3 Sales Trend and Compound Annual Growth Rate

2 Sales Monthly and Quarterly Seasonality

2 Sales Monthly and Quarterly Seasonality

4 Effect of Promotion on Sales

4 Effect of Promotion on Sales

1 breakdown sales by day

1 breakdown sales by day

6 Configural and Metric Invariance Tests if using grouping variance in a causal model

6 Configural and Metric Invariance Tests if using grouping variance in a causal model

5 confirmatory factor analysis AMOS

5 confirmatory factor analysis AMOS

Installing AMOS Plugins to Automatically Create a Measurement Model from SPSS Pattern Matrix

Installing AMOS Plugins to Automatically Create a Measurement Model from SPSS Pattern Matrix

B Using filters with Pivto Tables and Slicers

B Using filters with Pivto Tables and Slicers

A Summarizing Data Dicing and Slicing Data

A Summarizing Data Dicing and Slicing Data

4 Exploratory Factor Analysis when survey not based on prior theory

4 Exploratory Factor Analysis when survey not based on prior theory

2 Importing Excel data to SPSS

2 Importing Excel data to SPSS

1 SPSS and AMOS free Trial for SEM CFA and EFA

1 SPSS and AMOS free Trial for SEM CFA and EFA

Detecting and dealing with missing data and biased responses of survey

Detecting and dealing with missing data and biased responses of survey

Marketing Modeling Course Introduction

Marketing Modeling Course Introduction

Business Communication Course Introduction

Business Communication Course Introduction

Installing Unity

Installing Unity

Digital Marketing - Course Introduction

Digital Marketing - Course Introduction

DM 1 Location Based Advertising

DM 1 Location Based Advertising

DM 2 Behavioral Mapping

DM 2 Behavioral Mapping

DB 2 Linear Regression with StatModels Python Library

DB 2 Linear Regression with StatModels Python Library

BD 1 Assignment I

BD 1 Assignment I

BD 1 Spliting the Dataset based on Date for Machine Learning then Cleaning the Data

BD 1 Spliting the Dataset based on Date for Machine Learning then Cleaning the Data

BD 2 Spliting the Dataset based on Percentage for Machine Learning then Cleaning

BD 2 Spliting the Dataset based on Percentage for Machine Learning then Cleaning

Digital Marketing ROI Case Study Discussion and Solution

Digital Marketing ROI Case Study Discussion and Solution

Final Presentations Guidelines

Final Presentations Guidelines

Dropshipping Pricing with Woocommerce

Dropshipping Pricing with Woocommerce

Outliers Correction with Python and log transformation for Variable Scaling

Outliers Correction with Python and log transformation for Variable Scaling

Digital marketing and E-commerce Conference 2021 Jun

Digital marketing and E-commerce Conference 2021 Jun

Outliers Detection Visually, Normality Assumption and Variable Transformation

Outliers Detection Visually, Normality Assumption and Variable Transformation

Introduction to Programmatic Advertising - Display Advertising

Introduction to Programmatic Advertising - Display Advertising

Review on Google Paid Search

Review on Google Paid Search

5 Detecting Missing Values and Correcting with Python

5 Detecting Missing Values and Correcting with Python

4 Creating Dummy Variables with Python and Appending it to the Dataframe

4 Creating Dummy Variables with Python and Appending it to the Dataframe

3 Python functions

3 Python functions

1 Python if conditional statement with logical operators

1 Python if conditional statement with logical operators

2 Python Iterating through a list with FOR and looping with increments with WHILE in Python

2 Python Iterating through a list with FOR and looping with increments with WHILE in Python

3 standardization of anchor or likert scale

3 standardization of anchor or likert scale