Канал: Marketing Accountability Standards Board

Strategically Leveraging AI for ROI | Making Marketing Accountable Ep 3

Strategically Leveraging AI for ROI | Making Marketing Accountable Ep 3

The Golden Ticket to Business Value Growth | Making Marketing Accountable Ep. 2

The Golden Ticket to Business Value Growth | Making Marketing Accountable Ep. 2

The Shortest Route to Sponsorship ROI is ROO | Making Marketing Accountable

The Shortest Route to Sponsorship ROI is ROO | Making Marketing Accountable

CEO Address | MASB Winter Summit 2024

CEO Address | MASB Winter Summit 2024

A.I., Causal Analytics & Marketing Accountability | MASB Winter Summit 2024

A.I., Causal Analytics & Marketing Accountability | MASB Winter Summit 2024

Measuring Your Brand to Drive Demand | MASB Winter Summit 2024

Infusing Creativity into Marketing Efforts PANEL | MASB Winter Summit 2024

Infusing Creativity into Marketing Efforts PANEL | MASB Winter Summit 2024

Measuring Creativity Initiative | MASB Winter Summit 2024

Measuring Creativity Initiative | MASB Winter Summit 2024

Marketing Must Speak the Language of Finance!

Marketing Must Speak the Language of Finance!

Economic Value of Marketing Discussion | MASB Summer Summit 2023

Economic Value of Marketing Discussion | MASB Summer Summit 2023

Insights from Unstructured (Big) Data for Marketing Value | MASB Summer Summit 2023

Insights from Unstructured (Big) Data for Marketing Value | MASB Summer Summit 2023

Sponsorship Accountability: The Power of Synergy | MASB Summer Summit 2023

Sponsorship Accountability: The Power of Synergy | MASB Summer Summit 2023

Opportunity Cost & Sustainability in Marketing | MASB Summer Summit 2023

Opportunity Cost & Sustainability in Marketing | MASB Summer Summit 2023

Intellectual Capital in the Boardroom – A New Standard | MASB Summer Summit 2023

Intellectual Capital in the Boardroom – A New Standard | MASB Summer Summit 2023

The Truth About Brand Boycotts | MASB Summer Summit 2023

The Measuring Creativity Initiative: MASB Summer Summit 2023

The Measuring Creativity Initiative: MASB Summer Summit 2023

Seeing Analytics as Coach and Bodyguard: MASB Summer Summit 2023

Seeing Analytics as Coach and Bodyguard: MASB Summer Summit 2023

2023 Blair Award for Marketing Accountability – MASB Summer Summit

2023 Blair Award for Marketing Accountability – MASB Summer Summit

Demonstrating Marketing's Contributions | CMO Insights Panel – MASB Spring Summit 2023

Demonstrating Marketing's Contributions | CMO Insights Panel – MASB Spring Summit 2023

The Measuring Creative Initiative | MASB Spring Summit 2023

The Measuring Creative Initiative | MASB Spring Summit 2023

Measuring Corporate Reputation with Johnson & Johnson's Michael McCaffrey | MASB Spring Summit 2023

Measuring Corporate Reputation with Johnson & Johnson's Michael McCaffrey | MASB Spring Summit 2023

New ISO Global Brand Standards | MASB Spring Summit 2023

Sponsorship Accountability: NIL Update | MASB Spring Summit 2023

Sponsorship Accountability: NIL Update | MASB Spring Summit 2023

Financial Value of Brands 04: Accounting for Brands

Financial Value of Brands 04: Accounting for Brands

Financial Value of Brands 03: The Brand Value Accounting Dilemma

Financial Value of Brands 02: The Influence of Brands on Enterprise Value

Financial Value of Brands 02: The Influence of Brands on Enterprise Value

Financial Value of Brands 01: Intro – Brand Value Is at a Tipping Point

CMO Role Panel Discussion

CMO Role Panel Discussion

Marketing and Firm Value

Marketing and Firm Value

Kantar: Sponsorship Effectiveness and ROI

Kantar: Sponsorship Effectiveness and ROI

TERMS of COMPETITION from the Common Language Marketing Dictionary

TERMS of COMPETITION from the Common Language Marketing Dictionary

MARKETING DICTIONARY: Inclusive Marketing | Diverse Marketing

MARKETING DICTIONARY: Inclusive Marketing | Diverse Marketing

MASB Sponsorship Accountability Metrics Project: A Few Key Learnings from the First Four Years

MASB Sponsorship Accountability Metrics Project: A Few Key Learnings from the First Four Years

Implementing the ISO Brand Evaluation Standard

Super Bowl Marketing: Then and Now

Super Bowl Marketing: Then and Now

MARKETING DICTIONARY: Marketing Mix

MARKETING DICTIONARY: Marketing Mix

Defining the Common Language of Marketing

Defining the Common Language of Marketing

MARKETING DICTIONARY: Demography, Demographics, Demographic Environment

MARKETING DICTIONARY: Demography, Demographics, Demographic Environment

MARKETING DICTIONARY: Cannibalization

MARKETING DICTIONARY: Cannibalization

The Financial Value of Brands Imperative

The Financial Value of Brands Imperative

FINANCE in MARKETING: The Value of B2C Service Innovations

FINANCE in MARKETING: The Value of B2C Service Innovations

MARKETING DICTIONARY: Local, Regional and Region Brand

MARKETING DICTIONARY: Brand Purpose

College Athlete Sponsorship: The NIL Opportunity

College Athlete Sponsorship: The NIL Opportunity

MARKETING DICTIONARY: Price Premium

MARKETING DICTIONARY: Price Premium

Value Creation & Marketing Accountability Pt 14 Measurement Beyond the Firm

Value Creation & Marketing Accountability Pt 14 Measurement Beyond the Firm

Value Creation & Marketing Accountability Pt 13 Finance and Marketing Strategy

Value Creation & Marketing Accountability Pt 13 Finance and Marketing Strategy

Brand Valuation or Brand Evaluation: What's the Difference?

Value Creation & Marketing Accountability Pt 12 Multi-Product Portfolios

Value Creation & Marketing Accountability Pt 12 Multi-Product Portfolios

Value Creation & Marketing Accountability Pt 11 Managing Risk

Value Creation & Marketing Accountability Pt 11 Managing Risk

Value Creation & Marketing Accountability Pt 10 Customer Loyalty

Value Creation & Marketing Accountability Pt 10 Customer Loyalty

History of the Financial Value of Brands

History of the Financial Value of Brands

Financial Value of Brands Expressed in Dollars: Why It Matters

Financial Value of Brands Expressed in Dollars: Why It Matters

Value Creation & Marketing Accountability Pt 9 Organizing the Value Chain

Value Creation & Marketing Accountability Pt 9 Organizing the Value Chain

Value Creation & Marketing Accountability Pt 8 Brand and Brand Value

Value Creation & Marketing Accountability Pt 7 Linking Marketing Outcomes to Financial Performance

Value Creation & Marketing Accountability Pt 7 Linking Marketing Outcomes to Financial Performance

Value Creation & Marketing Accountability Pt 6 Intermediate Marketing Outcomes

Value Creation & Marketing Accountability Pt 6 Intermediate Marketing Outcomes

Value Creation & Marketing Accountability Pt 5 Forecasting Demand

Value Creation & Marketing Accountability Pt 5 Forecasting Demand

Value Creation & Marketing Accountability Pt 4 Marketing Research

Value Creation & Marketing Accountability Pt 4 Marketing Research

FINANCE in MARKETING: Relevant, Irrelevant & Sunk Costs

FINANCE in MARKETING: Relevant, Irrelevant & Sunk Costs

Value Creation & Marketing Accountability Pt 3 Cash Flows

Value Creation & Marketing Accountability Pt 3 Cash Flows

Value Creation & Marketing Accountability Pt 2 Business Models

Value Creation & Marketing Accountability Pt 2 Business Models

Value Creation & Marketing Accountability Pt 1 Creating and Measuring Value

Value Creation & Marketing Accountability Pt 1 Creating and Measuring Value

FINANCE in MARKETING: A Practitioner's View of Brand Valuation

MARKETING DICTIONARY: Reach vs. Impressions

MARKETING DICTIONARY: Reach vs. Impressions

FINANCE in MARKETING: Finance in Sponsorship-Linked Marketing

FINANCE in MARKETING: Finance in Sponsorship-Linked Marketing

The Unanimously Approved Global Brand Evaluation Standard - ISO 20671

FINANCE in MARKETING: Five Compelling Reasons for Brand Preference

FINANCE in MARKETING: Category and Brand Development Indexes

FINANCE in MARKETING: Marketing Push and Pull

FINANCE in MARKETING: Marketing Push and Pull

FINANCE in MARKETING: Marketing ROI

FINANCE in MARKETING: Marketing ROI

FINANCE in MARKETING: Budgeting – Incremental vs Zero-Based

FINANCE in MARKETING: Budgeting – Incremental vs Zero-Based

FINANCE in MARKETING: Market Penetration Metrics

FINANCE in MARKETING: Market Penetration Metrics

FINANCE in MARKETING: Measures of Distribution

FINANCE in MARKETING: Measures of Distribution

FINANCE in MARKETING: CBCV in Non-Subscription Setting Pt2

FINANCE in MARKETING: CBCV in Non-Subscription Setting Pt2

FINANCE in MARKETING: CBCV in Non-Subscription Setting Pt1

FINANCE in MARKETING: CBCV in Non-Subscription Setting Pt1

FINANCE in MARKETING: Customer Lifetime Value Formula Pt 2

FINANCE in MARKETING: Customer Lifetime Value Formula Pt 2

FINANCE in MARKETING: Customer Lifetime Value Formula Pt1

FINANCE in MARKETING: Customer Lifetime Value Formula Pt1

FINANCE in MARKETING: Accounting for Brands

FINANCE in MARKETING: Accounting for Brands

FINANCE in MARKETING: Retention Rates (and complications) Pt 2

FINANCE in MARKETING: Retention Rates (and complications) Pt 2

FINANCE in MARKETING: Retention Rates (and complications) Pt 1

FINANCE in MARKETING: Retention Rates (and complications) Pt 1

FINANCE in MARKETING: What Is a Brand?

FINANCE in MARKETING: Problems Accounting for Marketing

FINANCE in MARKETING: Problems Accounting for Marketing

FINANCE in MARKETING: Dollar Market Share

FINANCE in MARKETING: Dollar Market Share

FINANCE in MARKETING: What Is an Intangible Asset?

FINANCE in MARKETING: What Is an Intangible Asset?

FINANCE in MARKETING: Accounting Principles

FINANCE in MARKETING: Accounting Principles

FINANCE in MARKETING: Managing Intangible Assets for Value Creation

FINANCE in MARKETING: Managing Intangible Assets for Value Creation

FINANCE in MARKETING: The Overlap of Marketing and Finance

FINANCE in MARKETING: The Overlap of Marketing and Finance