Канал: Canadian Marketing Association

What marketing leaders think of the CMA

What marketing leaders think of the CMA

How the CMA helps marketing teams

How the CMA helps marketing teams

Susan Irving, CMO, Kruger Products shares why she joined the CMA.

Susan Irving, CMO, Kruger Products shares why she joined the CMA.

Join the CMA

Join the CMA

CMA membership benefits

CMA membership benefits

CMA membership benefits

CMA membership benefits

2023 CMA Awards | Boundless: The Future of Creativity

2023 CMA Awards | Boundless: The Future of Creativity

2023 CMA Awards | Achievement in Marketing Award

2023 CMA Awards | Achievement in Marketing Award

2023 CMA Awards | Marketer of the Year

2023 CMA Awards | Marketer of the Year

2023 CMA Awards | Lifetime Achievement Award

2023 CMA Awards | Lifetime Achievement Award

What It Takes To Win Gold

What It Takes To Win Gold

Jan Kestle - Lifetime Achievement Award Winner 2022

Jan Kestle - Lifetime Achievement Award Winner 2022

Ryan Reynolds - Marketer of the Year 2022

Ryan Reynolds - Marketer of the Year 2022

2022 CMA Awards

2022 CMA Awards

Minister Champagne speaks at CMAprivacy

Minister Champagne speaks at CMAprivacy

2021 CMA Awards Show Highlights

2021 CMA Awards Show Highlights

Thought Leaders Connected: National Marketing Week

Thought Leaders Connected: National Marketing Week

The 2021 CMA Awards will be Out of this World

The 2021 CMA Awards will be Out of this World

#MarketingConnected with Jeff Greenspoon | Canada: The Ultimate Test Market for Innovation

#MarketingConnected with Jeff Greenspoon | Canada: The Ultimate Test Market for Innovation

The Role of Customer Experience (CX) in Marketing

The Role of Customer Experience (CX) in Marketing

Digital Analytics Certificate Course Overview

Digital Analytics Certificate Course Overview

#MarketingConnected with Analia Iapichino - The Power of Agile Marketing

#MarketingConnected with Analia Iapichino - The Power of Agile Marketing

#MarketingConnected with CMA Award Co Chairs Celebrating Marketing Creativity

#MarketingConnected with CMA Award Co Chairs Celebrating Marketing Creativity

#MarketingConnected with Kevin Edwards - Perspectives on the Role of Marketing

#MarketingConnected with Kevin Edwards - Perspectives on the Role of Marketing

#MarketingConnected Live: Join the Conversation

#MarketingConnected Live: Join the Conversation

#MarketingConnected with Amy Sullivan - 7 Ways 2021 Will Be a Year of Hope and Opportunity

#MarketingConnected with Amy Sullivan - 7 Ways 2021 Will Be a Year of Hope and Opportunity

#MarketingConnected with Ron Tite - C2C Leadership: How to generate momentum and seize opportunities

#MarketingConnected with Ron Tite - C2C Leadership: How to generate momentum and seize opportunities

#MarketingConnected with Miki Velemirovich - Strategies to Strengthen a Brand’s Engagement with SMBs

#MarketingConnected with Stephen Brown - The Future of Agencies

#MarketingConnected with Stephen Brown - The Future of Agencies

What It Takes To Win Gold

What It Takes To Win Gold

#MarketingConnected with Sabrina Geremia - Consumer demand hasn’t gone away, it’s gone digital

#MarketingConnected with Sabrina Geremia - Consumer demand hasn’t gone away, it’s gone digital

Rick Campanelli is back to MC the 2020 CMA Awards Show & Gala!

Rick Campanelli is back to MC the 2020 CMA Awards Show & Gala!

#MarketingConnected with Bruce Powell- How the Pandemic has Changed the Talent Acquisition Landscape

#MarketingConnected with Bruce Powell- How the Pandemic has Changed the Talent Acquisition Landscape

#MarketingConnected LIVE with Andrew Au - 4 Ways to Unlock The Power of Martech Tools

#MarketingConnected LIVE with Andrew Au - 4 Ways to Unlock The Power of Martech Tools

#MarketingConnected LIVE with Trinh Tham - How To Live Your Brand Purpose During a Pandemic

#MarketingConnected LIVE with Jani Yates - Ad Content Concerns

#MarketingConnected LIVE with Jani Yates - Ad Content Concerns

#MarketingConnected LIVE with Mehdi Rahman and Nardia Ali - CMA's New Talent Council

#MarketingConnected LIVE with Mehdi Rahman and Nardia Ali - CMA's New Talent Council

#MarketingConnected LIVE with Erin Kelly - Innovation Through Look-Alike Sampling

#MarketingConnected LIVE with Erin Kelly - Innovation Through Look-Alike Sampling

#MarketingConnected LIVE with Brent Chaters

#MarketingConnected LIVE with Brent Chaters

#MarketingConnected LIVE with Brady Hambleton and Kim Koster

#MarketingConnected LIVE with Brady Hambleton and Kim Koster

Digital Analytics certificate course

Digital Analytics certificate course

#MarketingConnected LIVE with Steve Mast - The CMA's Vision for the Future of Marketing

#MarketingConnected LIVE with Steve Mast - The CMA's Vision for the Future of Marketing

#MarketingConnected LIVE with Tony Johnstone - How brands can survive as we approach recovery

#MarketingConnected LIVE with Tony Johnstone - How brands can survive as we approach recovery

#MarketingConnected LIVE with Mitch Joel - Where should brands go next?

#MarketingConnected LIVE with Mitch Joel - Where should brands go next?

#MarketingConnected LIVE with Jan Kestle - Understanding Canadians' behaviour in the age of COVID-19

#MarketingConnected LIVE with Jan Kestle - Understanding Canadians' behaviour in the age of COVID-19

2019 CMA Awards - Winners Creative Reel

2019 CMA Awards - Winners Creative Reel

2019 CMA Awards Highlights

2019 CMA Awards Highlights

CMA Digital Marketing Strategy

CMA Digital Marketing Strategy

CMA Awards (2019) Lifetime Achievement Award: Stephen Brown

CMA Awards (2019) Lifetime Achievement Award: Stephen Brown

CMA Awards (2019) Marketer of the Year: Antoinette Benoit

CMA Awards (2019) Marketer of the Year: Antoinette Benoit

CMA Mixer Series

CMA Mixer Series

CMA Morning Event Series

CMA Morning Event Series

How can B2B Marketers leverage data and analytics?

How can B2B Marketers leverage data and analytics?

CMA B2B Council Chair on why ABM is so important

CMA B2B Council Chair on why ABM is so important

B2B experts share how to reach SMBs

B2B experts share how to reach SMBs

Why Throw Out A Perfectly Good Brand After 23 Years?

Digital Marketing

Digital Marketing

CMA Digital Marketing Course Promo Video

CMA Digital Marketing Course Promo Video

CMA Awards 2018

CMA Awards 2018

CPD LOG TUTORIAL

CPD LOG TUTORIAL

What excites you most about the Chartered Marketer Program?

What excites you most about the Chartered Marketer Program?

How would the CM Designation have helped your marketing career?

How would the CM Designation have helped your marketing career?

How will the CM Program address gaps you have seen in new marketers?

How will the CM Program address gaps you have seen in new marketers?

How will the Chartered Marketer Designation influence hiring practices?

How will the Chartered Marketer Designation influence hiring practices?

How will Chartered Marketer help the rising stars within your organization?

How will Chartered Marketer help the rising stars within your organization?

Why is it important for marketers to get their CM Designation?

Why is it important for marketers to get their CM Designation?

Chartered Marketer Program: The Journey & Development, with John & Gabriele

Chartered Marketer Program: The Journey & Development, with John & Gabriele

Celebrate with Over 1,000 Top Marketers

Celebrate with Over 1,000 Top Marketers

Why should marketers be excited about the Chartered Marketer Program?

Why should marketers be excited about the Chartered Marketer Program?

Why is the Chartered Marketer Program important for marketers?

Why is the Chartered Marketer Program important for marketers?

How much does it cost to complete the Chartered Marketer Program?

How much does it cost to complete the Chartered Marketer Program?

How much time will I have to commit to completing the Chartered Marketer Program?

How much time will I have to commit to completing the Chartered Marketer Program?

Who is the Chartered Marketer Program designed for?

Who is the Chartered Marketer Program designed for?

What makes the Chartered Marketer Program unique?

What makes the Chartered Marketer Program unique?

Who will be teaching the courses for the Chartered Marketer Program?

Who will be teaching the courses for the Chartered Marketer Program?

How will the Chartered Marketer Program keep me relevant in marketing?

How will the Chartered Marketer Program keep me relevant in marketing?

How will the Chartered Marketer Program progress my marketing career?

How will the Chartered Marketer Program progress my marketing career?

What will the Chartered Marketer Program cover?

What will the Chartered Marketer Program cover?

Epic Wins / Epic Fails: Retail Brand Strategy - lululemon, Part 2 (Marina Strauss)

Epic Wins / Epic Fails: Financial Brand Strategy - Libro (Bruce Sellery)

Epic Wins / Epic Fails: Financial Brand Strategy - Tangerine (Stephen Brown)

Epic Wins / Epic Fails: Retail Brand Strategy - lululemon (Marina Strauss)

Epic Wins / Epic Fails: Financial Brand Strategy - Wealthsimple (Stephen Brown)

Epic Wins / Epic Fails: Retail Brand Strategy - Frank and Oak (Dr. Brynn Winegard)

Epic Wins / Epic Fails: Financial Brand Strategy - Umpqua (Rob Assimakopoulos)

Epic Wins / Epic Fails: Retail Brand Strategy - Amazon (Maureen Atkinson)

Epic Wins / Epic Fails: Retail Brand Strategy - Saje (Doug Stephens)

Epic Wins / Epic Fails: Financial Brand Strategy - Chase (Rob Assimakopoulos)

Epic Wins / Epic Fails: Retail Brand Strategy - Joe Fresh (Dr. Brynn Winegard)

Epic Wins / Epic Fails: Financial Brand Strategy - Borrowell (Bruce Sellery)

Epic Wins / Epic Fails: Financial Brand Strategy - Square (Stephen Brown)

Epic Wins / Epic Fails: Retail Brand Strategy - Target Canada (Marina Strauss)

Lori Davison - Canada's 2017 Marketer of the Year

Lori Davison - Canada's 2017 Marketer of the Year

Post-Secondary Institutions: Connect, Learn, Grow & Advocate with CMA

Post-Secondary Institutions: Connect, Learn, Grow & Advocate with CMA

Chartered Marketer Designation: CMA President & CEO's Message

Chartered Marketer Designation: CMA President & CEO's Message

Connect, Learn, Grow & Advocate with CMA

Connect, Learn, Grow & Advocate with CMA

CMA Awards Gala: Canada's #1 Marketing Awards

CMA Awards Gala: Canada's #1 Marketing Awards

TD Bank, SVP & CMO, Chris Stamper: C-Suite Talks Marketing

TD Bank, SVP & CMO, Chris Stamper: C-Suite Talks Marketing

The Aber Group, Founder & President, Jay Aber: C-Suite Talks Marketing

The Aber Group, Founder & President, Jay Aber: C-Suite Talks Marketing

Kantar TNS, SVP Marketing, Stephan Sigaud: C-Suite Talks Marketing

Kantar TNS, SVP Marketing, Stephan Sigaud: C-Suite Talks Marketing

CMA Social Mixer Series

CMA Social Mixer Series

Environics Analytics President & CEO, Jan Kestle: C-Suite Talks Marketing

Environics Analytics President & CEO, Jan Kestle: C-Suite Talks Marketing

Ariad Communications President, Richard Marcil: The C-Suite Talks Marketing

Ariad Communications President, Richard Marcil: The C-Suite Talks Marketing

Google Managing Director & Head of Branding, Marie Josee Lamothe: The C-Suite talks Marketing

Google Managing Director & Head of Branding, Marie Josee Lamothe: The C-Suite talks Marketing

CMA Morning Event Series: 3 hours. 3 experiences

CMA Morning Event Series: 3 hours. 3 experiences

CMA's Online Learning Platform Walk-through

CMA's Online Learning Platform Walk-through

CMA Digital Marketing Online Course

CMA Digital Marketing Online Course

Judy John - Canada's Marketer of the Year

Judy John - Canada's Marketer of the Year

Canada's #1 Marketing Awards, Nov 18: Meet your 2016 Awards Hosts!

Canada's #1 Marketing Awards, Nov 18: Meet your 2016 Awards Hosts!

Welcoming Sponsors: A Success Story - Results and Impact

Welcoming Sponsors: A Success Story - Results and Impact

Welcoming Sponsors: A Success Story - Working Together

Welcoming Sponsors: A Success Story - Working Together

Welcoming Sponsors: A Success Story - Why & Strategy

Welcoming Sponsors: A Success Story - Why & Strategy

CMA Morning Event Series: 3 hours. 3 experiences.

CMA Morning Event Series: 3 hours. 3 experiences.

AOL Canada Managing Director, Brad Cressman: The C-Suite talks Marketing

AOL Canada Managing Director, Brad Cressman: The C-Suite talks Marketing

Engage with Your CMA in Fall 2016!

Engage with Your CMA in Fall 2016!

CMA Integrated Branding Online Course

CMA Integrated Branding Online Course

Don't miss the CMA Morning Event Series!

Don't miss the CMA Morning Event Series!

CMA Showcase at the Art of Marketing Toronto

CMA Showcase at the Art of Marketing Toronto

CMA Presents Second City Works at the Art of Marketing Toronto

CMA Presents Second City Works at the Art of Marketing Toronto

CMA Awards Gala

CMA Awards Gala

I am a Storyteller

I am a Storyteller

Build Your Business with a CMA Sponsorship

Build Your Business with a CMA Sponsorship

Don't miss the CMA Executive Breakfasts!

Don't miss the CMA Executive Breakfasts!

Use improv to guide your consumer conversations

Use improv to guide your consumer conversations

CMA Marketing Now Conference: May 10, 2016

CMA Marketing Now Conference: May 10, 2016

CRTC Breakfast: Protecting Canadians from Unwanted Communications

CRTC Breakfast: Protecting Canadians from Unwanted Communications

Employers: Grow your Business with Stronger Marketing Teams

Employers: Grow your Business with Stronger Marketing Teams

Learn from Canada's Leading Marketing Association Educator

Learn from Canada's Leading Marketing Association Educator

CMA Digital Marketing Strategy Online Course

CMA Digital Marketing Strategy Online Course

CMAinsights Conference: March 10, 2016

CMAinsights Conference: March 10, 2016

CMA Awards 2015: Gala Video

CMA Awards 2015: Gala Video

The Challenge of Brand Authenticity - In conversation with Microsoft Canada

CMA Future - Digital Signage

CMA Future - Digital Signage

Uberflip Founder & CEO, Yoav Schwartz: The C-Suite talks Marketing

Uberflip Founder & CEO, Yoav Schwartz: The C-Suite talks Marketing

Brenda McNeilly interview (part 5) - the role of persuasion in marketing communications

Brenda McNeilly interview (part 5) - the role of persuasion in marketing communications

Brenda McNeilly interview (part 4) – channel spend based on testing and learning

Brenda McNeilly interview (part 4) – channel spend based on testing and learning

Brenda McNeilly interview (part 3) - the role of direct mail and direct marketing principals

Brenda McNeilly interview (part 3) - the role of direct mail and direct marketing principals

Brenda McNeilly interview (part 2) - the impact of the increasing number of marketing channels

Brenda McNeilly interview (part 2) - the impact of the increasing number of marketing channels

Brenda McNeilly interview (part 1) – are some marketing channels overused?

Brenda McNeilly interview (part 1) – are some marketing channels overused?

CMA Accessibility Insights for Marketers: Designing your accessible website with George Zamfir

CMA Accessibility Insights for Marketers: Designing your accessible website with George Zamfir

CMA Accessibility Insights for Marketers Roundtable: History of Accessibility with David Berman

CMA Accessibility Insights for Marketers Roundtable: History of Accessibility with David Berman

CMA Accessibility Insights for Marketers Roundtable: Understanding the AODA with Brittany Taylor

CMA Accessibility Insights for Marketers Roundtable: Understanding the AODA with Brittany Taylor

The Cargo Agency Managing Director, Dan Gliatta: The C-Suite talks Marketing

The Cargo Agency Managing Director, Dan Gliatta: The C-Suite talks Marketing

Marketers, agents of change

Marketers, agents of change

When marketers look at me

When marketers look at me

CMA Evolution Showcase at Art of Marketing Toronto

CMA Evolution Showcase at Art of Marketing Toronto

Second City Works CEO, Tom Yorton: The C-Suite talks Marketing

Second City Works CEO, Tom Yorton: The C-Suite talks Marketing

Chris Stamper interview part 1 – the changing marketing mix

Chris Stamper interview part 1 – the changing marketing mix

Chris Stamper interview part 5 the importance of data

Chris Stamper interview part 5 the importance of data

Chris Stamper interview part 4 the role of direct mail

Chris Stamper interview part 4 the role of direct mail

Chris Stamper interview part 3 exploring what's new and what's next

Chris Stamper interview part 3 exploring what's new and what's next

Chris Stamper interview part 2 are some channels overused?

Chris Stamper interview part 2 are some channels overused?

Connect with Canada’s Top Marketers – Join CMA! (Full Version)

Connect with Canada’s Top Marketers – Join CMA! (Full Version)

Connect with Canada’s Top Marketers – Join CMA!

Connect with Canada’s Top Marketers – Join CMA!

CMAcreative: What Does “No” Sound Like When You Say it to a Client?

CMAcreative: What Does “No” Sound Like When You Say it to a Client?

CMAcreative: Memorable Client Feedback

CMAcreative: Memorable Client Feedback

CMAcreative: Where Do You Find Creativity in Everyday Life?

CMAcreative: Where Do You Find Creativity in Everyday Life?

CMAcreative: What Defines a Creative Type?

CMAcreative: What Defines a Creative Type?

CMAcreative: What Makes an Idea Creative?

CMAcreative: What Makes an Idea Creative?

The Canadian Marketing Association is Evolving

The Canadian Marketing Association is Evolving

Stephen Brown interview – part 2 the shiny object challenge

Stephen Brown interview – part 2 the shiny object challenge

CMAcreative – Creating for the Purchase Journey

CMAcreative – Creating for the Purchase Journey

Stephen Brown interview (part 1) - impact of proliferation of communications channels on campaigns

Stephen Brown interview (part 1) - impact of proliferation of communications channels on campaigns

LinkedIn Director of Marketing Solutions Canada, Gary Fearnall: The C-Suite talks Marketing

LinkedIn Director of Marketing Solutions Canada, Gary Fearnall: The C-Suite talks Marketing

Super Bowl Canadian Ad Challenge Winner: Disco

Super Bowl Canadian Ad Challenge Winner: Disco

3x3x3 with Barrows North America at CMA's Loyalty & Retail Conference, Feb 10/15

3x3x3 with Barrows North America at CMA's Loyalty & Retail Conference, Feb 10/15

CMA Awards 2014: Gala Video

CMA Awards 2014: Gala Video

VIA Rail President & CEO, Yves Desjardins-Siciliano: The C-Suite talks Marketing

VIA Rail President & CEO, Yves Desjardins-Siciliano: The C-Suite talks Marketing

Ipsos Reid COO, Steve Levy: The C-Suite talks Marketing

Ipsos Reid COO, Steve Levy: The C-Suite talks Marketing

Union Pearson Express President, Kathy Haley: The C-Suite talks Marketing

Union Pearson Express President, Kathy Haley: The C-Suite talks Marketing

LoyaltyOne President & CEO, Bryan Pearson: The C-Suite talks Marketing

LoyaltyOne President & CEO, Bryan Pearson: The C-Suite talks Marketing

B2B Conference Moment with Chris Malone – November 2014

B2B Conference Moment with Chris Malone – November 2014

Digital Day Moment with Ipsos Reid - October 20, 2014

Digital Day Moment with Ipsos Reid - October 20, 2014

Digital Day Moment with Performance Content Group - October 20, 2014

Digital Day Moment with Performance Content Group - October 20, 2014

Digital Day Moment with Chris Dancy - October 20, 2014

Digital Day Moment with Chris Dancy - October 20, 2014

Digital Day Moment with CIBC - October 20, 2014

Digital Day Moment with CIBC - October 20, 2014

Digital Day Moment with Sean Moffitt - October 20, 2014

Digital Day Moment with Sean Moffitt - October 20, 2014

Digital Day Moment with AOL - October 20, 2014

Digital Day Moment with AOL - October 20, 2014

CMA Digital Marketing II Course

CMA Digital Marketing II Course

CMA Leadership Through People Skills Seminar

CMA Leadership Through People Skills Seminar

CMA Direct Engagement Conference, October 2, 2014

CMA Direct Engagement Conference, October 2, 2014

In the Moment: Helping the Customer Who Wants to Do Business with You

In the Moment: Helping the Customer Who Wants to Do Business with You

How to Kick-Start Your Content Marketing with Data

How to Kick-Start Your Content Marketing with Data

Story of Your Audience: Why Content Creators Must Embrace Analytics

Story of Your Audience: Why Content Creators Must Embrace Analytics

Retail Digitized—Going the Omni-Channel Way

Retail Digitized—Going the Omni-Channel Way

Your Brain on Content: Persuade & Convert with Science

Your Brain on Content: Persuade & Convert with Science

Exploring the Fine Line between Personalization and Privacy in Marketing Communications

Exploring the Fine Line between Personalization and Privacy in Marketing Communications

Podcast: Attracting Millennials to your non-profit cause. In-conversation with Max Valiquette

Podcast: Attracting Millennials to your non-profit cause. In-conversation with Max Valiquette

Podcast: Attracting Millennials to your non-profit cause. In-conversation with Robert Barnard

Podcast: Attracting Millennials to your non-profit cause. In-conversation with Robert Barnard

Jeffrey Hayzlett to speak at the CMA's B2B Conference, November 6

Jeffrey Hayzlett to speak at the CMA's B2B Conference, November 6

Podcast: Attracting Millennials to Your Not-for-profit's Cause

Podcast: Attracting Millennials to Your Not-for-profit's Cause

Leadership Through People Skills - A Conversation with Alan Kay

Leadership Through People Skills - A Conversation with Alan Kay

Seth Godin @ 2013 CMA National Convention

Seth Godin @ 2013 CMA National Convention

"Hello Madison and Vine, it's Me, Bay Street" -- Sara Perry, Lawyer at Heenan Blaikie

"Hello Madison and Vine, it's Me, Bay Street" -- Sara Perry, Lawyer at Heenan Blaikie

"The Making of Kokanee's The Movie Out Here" -- Randy Stein, Partner, Creative, Grip

"The Making of Kokanee's The Movie Out Here" -- Randy Stein, Partner, Creative, Grip

"5 Things The Second City Learned About Audiences" -- Sandy Marshall, VP, Second City Communications

"5 Things The Second City Learned About Audiences" -- Sandy Marshall, VP, Second City Communications

"Content Connections" -- Nick Drew, Head of Research at Yahoo! Canada

"Content Connections" -- Nick Drew, Head of Research at Yahoo! Canada

"Canadian Cross-Screen Engagement" -- Lynne Clarke, Marketing Director at Microsoft Advertising

"Canadian Cross-Screen Engagement" -- Lynne Clarke, Marketing Director at Microsoft Advertising

"Content is Not a Fad" -- Chad Story, Content Strategist at Ariad Communications

"Content is Not a Fad" -- Chad Story, Content Strategist at Ariad Communications

CMA Atlantic Marketing Now Conference

CMA Atlantic Marketing Now Conference