Канал: LiveIntent

Consumer behaviors, email newsletters, and subscription fatigue

Consumer behaviors, email newsletters, and subscription fatigue

What role do you believe email plays in a cookieless world?

What role do you believe email plays in a cookieless world?

Why have email newsletters seen tremendous popularity in the last few years?

Why have email newsletters seen tremendous popularity in the last few years?

What do you say to those who believe subscription fatigue is bound to happen?

What do you say to those who believe subscription fatigue is bound to happen?

Overrated and underrated trends in publishing

Overrated and underrated trends in publishing

Have you seen more cross-departmental collaboration with newsletters?

Have you seen more cross-departmental collaboration with newsletters?

Building audiences in today's digital world

Building audiences in today's digital world

What considerations should publishers keep in mind before launching a newsletter program?

What considerations should publishers keep in mind before launching a newsletter program?

How has content consumption changed with consumers?

How has content consumption changed with consumers?

How do you leverage zero-party data?

How do you leverage zero-party data?

How can publishers lean into newsletters to build their subscription business?

How can publishers lean into newsletters to build their subscription business?

What’s your perspective on sponsored content?

What’s your perspective on sponsored content?

How has the way publishers engage audiences changed

How has the way publishers engage audiences changed

What role do newsletters play in building a publications audience

What role do newsletters play in building a publications audience

What does it mean to build an audience as a publisher in todays digital world

What does it mean to build an audience as a publisher in todays digital world

Why is retail media so effective for marketers?

Why is retail media so effective for marketers?

How can advertisers prepare for third-party cookie deprecation?

How can advertisers prepare for third-party cookie deprecation?

Why do you think email newsletters have become so popular again?

Why do you think email newsletters have become so popular again?

How can advertisers best leverage these various channels to engage audiences?

How can advertisers best leverage these various channels to engage audiences?

Have you seen any major changes in the level of education in our industry?

Have you seen any major changes in the level of education in our industry?

What are some of the biggest changes you’ve seen with regard to media buying?

What are some of the biggest changes you’ve seen with regard to media buying?

The key to a great landing page

The key to a great landing page

Apple’s Mail Privacy Protection: What it is and why it matters

Apple’s Mail Privacy Protection: What it is and why it matters

Will the industry be ready in time for Mail Privacy Protection?

Will the industry be ready in time for Mail Privacy Protection?

What metrics should marketers hone in on during this time?

What metrics should marketers hone in on during this time?

How should marketers approach data hygiene with these changes?

How should marketers approach data hygiene with these changes?

What do these changes mean for consumers?

What do these changes mean for consumers?

What exactly is Mail Privacy Protection?

What exactly is Mail Privacy Protection?

How will Mail Privacy Protection affect testing within email?

How will Mail Privacy Protection affect testing within email?

What trends in marketing are overrated or underrated?

What trends in marketing are overrated or underrated?

Advice on building out advertising strategies in a world without third-party cookies?

Advice on building out advertising strategies in a world without third-party cookies?

The state of D2C and eCommerce

The state of D2C and eCommerce

How has the pandemic affected D2C and eCommerce?

How has the pandemic affected D2C and eCommerce?

Do you think advertising costs will increase in 2021?

Do you think advertising costs will increase in 2021?

How do you approach email newsletter monetization?

How do you approach email newsletter monetization?

Why is there a renewed interest in email?

Why is there a renewed interest in email?

How do your values translate into building your audience?

How do your values translate into building your audience?

How do you drive awareness and engagement with content?

How do you drive awareness and engagement with content?

What makes email the preferred channel for Likemind?

What makes email the preferred channel for Likemind?

Curating audience experiences with email newsletters

Curating audience experiences with email newsletters

Palmside Chat: Quip

Palmside Chat: Quip

The AdTech Zone: 3 Tantalizing Tales

The AdTech Zone: 3 Tantalizing Tales

What are the 3 Biggest Challenges this Holiday Season for Brands?

What are the 3 Biggest Challenges this Holiday Season for Brands?

Why is Facebook Advertising Getting so Expensive

Why is Facebook Advertising Getting so Expensive

The Cookie Apocalypse Explained

The Cookie Apocalypse Explained

Direct To Consumer Advertising

Direct To Consumer Advertising

Email and Brands: a Great Love Story

Email and Brands: a Great Love Story

2019 New Year's Resolutions for Retailers and Publishers

2019 New Year's Resolutions for Retailers and Publishers

The Biggest Adtech and Martech Stories of 2018

The Biggest Adtech and Martech Stories of 2018

What's Yield Optimization?

What's Yield Optimization?

STORM WATCH: Holiday Retail Forecast

STORM WATCH: Holiday Retail Forecast

The Secret to a Successful Holiday Email Strategy

The Secret to a Successful Holiday Email Strategy

Field Day 2018

Field Day 2018

The 3 Most Bone-Chilling Stories from 2018

The 3 Most Bone-Chilling Stories from 2018

Does Deterministic Data Live Up to the Hype?

Does Deterministic Data Live Up to the Hype?

Are You Addicted to Email?

Are You Addicted to Email?

Is Retail Doomed Forever?

Is Retail Doomed Forever?

Why are Marketers Doubling Down on Identity?

Why are Marketers Doubling Down on Identity?

What's a CDP?

What's a CDP?

Why CMOs Should Value Email More

Why CMOs Should Value Email More

DID IPG Hit a Home Run with AMS Acquisition?

DID IPG Hit a Home Run with AMS Acquisition?

How Email Became the Darling of Programmatic

How Email Became the Darling of Programmatic

Are You a Mover, Shaker or Change-maker?

Are You a Mover, Shaker or Change-maker?

LiveIntent in 1 Minute

LiveIntent in 1 Minute

Evolution of LiveIntent

Evolution of LiveIntent

3 Tips For Kickstarting your People-Based Marketing

3 Tips For Kickstarting your People-Based Marketing

The Recipe For People-Based Marketing Success in 30 seconds

The Recipe For People-Based Marketing Success in 30 seconds

3 Ways Marketers Already Use AI

3 Ways Marketers Already Use AI

Facebook, the MRC, and Transparency

Facebook, the MRC, and Transparency

RampUp 2017 Swag Bag Unboxing

RampUp 2017 Swag Bag Unboxing

LiveInterview: What is People Based Marketing

LiveInterview: What is People Based Marketing

LiveInterview: What are the Opportunities and Challenges of People-based Marketing?

LiveInterview: What are the Opportunities and Challenges of People-based Marketing?

Brands and Agencies Share the Blame with Google and YouTube

Brands and Agencies Share the Blame with Google and YouTube

LiveInterview: What’s the Future of People-Based Marketing?

LiveInterview: What’s the Future of People-Based Marketing?

What is Oath?

What is Oath?

Who Will Survive the Age of People-Based Marketing?

Who Will Survive the Age of People-Based Marketing?

The Avengers of People-Based Advertising

The Avengers of People-Based Advertising

What Makes People-Based Marketing “People-Based”?

What Makes People-Based Marketing “People-Based”?

LiveIntent Celebrates International Women's Day

LiveIntent Celebrates International Women's Day

What You Could Buy for a 30 Second Super Bowl Spot

What You Could Buy for a 30 Second Super Bowl Spot

What's the Difference Between Probabilistic and Deterministic

What's the Difference Between Probabilistic and Deterministic

What's an ID Graph

What's an ID Graph

What's Marketing to Intent

What's Marketing to Intent

Whats a $5M Super Bowl Commercial Worth

Whats a $5M Super Bowl Commercial Worth

3 Baby Steps to Overcoming Your Fear of Mobile

3 Baby Steps to Overcoming Your Fear of Mobile

The Politics of Email

The Politics of Email

Marketers Shrug Off Facebook's Atlas

Marketers Shrug Off Facebook's Atlas

Thanks, Ray

Thanks, Ray

Email is On Fleek for Millennials

Email is On Fleek for Millennials

The Cross Device Compendium

The Cross Device Compendium

Google AMP, Facebook Instant Articles, and Guy Fieri

Google AMP, Facebook Instant Articles, and Guy Fieri

Retargeting 2 0

Retargeting 2 0

LiveIntent’s Integration with Active Audiences in the Salesforce Marketing Cloud

LiveIntent’s Integration with Active Audiences in the Salesforce Marketing Cloud

Are Your Native Ads FTC Compliant

Are Your Native Ads FTC Compliant

Why Forrester Thinks Social 'Buy Now' Buttons May Be the 'New Coke' of Mobile Commerce

Why Forrester Thinks Social 'Buy Now' Buttons May Be the 'New Coke' of Mobile Commerce

Ain't no party like a 2nd party data party!

Ain't no party like a 2nd party data party!

Why Microsoft Thinks LinkedIn is Worth $26.2B

Why Microsoft Thinks LinkedIn is Worth $26.2B

Salesforce and Oracle The First Party Data Arms Race

Salesforce and Oracle The First Party Data Arms Race

ICYMI The Biggest Stories from the Last Quarter

ICYMI The Biggest Stories from the Last Quarter

What Google’s ‘My Activities’ Page Means for Brands

What Google’s ‘My Activities’ Page Means for Brands

The LiveIntent Integration with LiveRamp

The LiveIntent Integration with LiveRamp

How Verizon's Acquisition of Yahoo! impacts Google and Facebook

How Verizon's Acquisition of Yahoo! impacts Google and Facebook

The M&A Olympics

The M&A Olympics

LiveInterview Salesforce Marketing Cloud

LiveInterview Salesforce Marketing Cloud

LiveInterview Capital One

LiveInterview Capital One

LiveInterview LiveRamp

LiveInterview LiveRamp

LiveInterview Oracle Marketing Cloud

LiveInterview Oracle Marketing Cloud

LiveInterview Merkle

LiveInterview Merkle

LiveInterview Spotify

LiveInterview Spotify

LiveInterview Dashlane

LiveInterview Dashlane

LiveInterview Reed

LiveInterview Reed

91 6 Billion Reasons to Be Thankful

91 6 Billion Reasons to Be Thankful

Facebook Buries Atlas' Ad Server

Facebook Buries Atlas' Ad Server

12 Months of Adtech

12 Months of Adtech

New Year, New Ewe

New Year, New Ewe

What's the Difference Between AdTech and Martech

What's the Difference Between AdTech and Martech

Big PMP'n

Big PMP'n

LiveRamp Propels Publishers to People Based Future

LiveRamp Propels Publishers to People Based Future

LI Episode 342: Email Killed It on Black Friday and Cyber Monday

LI Episode 342: Email Killed It on Black Friday and Cyber Monday

The Value of Viewability

The Value of Viewability

What's Email Hashing?

What's Email Hashing?

What's Audience Extension

What's Audience Extension

How to Be the 'Jon Snow' of Marketers

How to Be the 'Jon Snow' of Marketers

The Ugly Duckling of Digital

The Ugly Duckling of Digital

4 Tips for Building a Quality Email List

4 Tips for Building a Quality Email List

Display Advertising Who Killed It

Display Advertising Who Killed It

What's Machine Learning?

What's Machine Learning?

What's CRM Retargeting

What's CRM Retargeting

The IAB LEANS in on Ad Blocking

The IAB LEANS in on Ad Blocking

LiveIntentional Weekly, Episode 240: The Key to a Successful Mobile Marketing Strategy is Email

LiveIntentional Weekly, Episode 240: The Key to a Successful Mobile Marketing Strategy is Email

Back to the Future of the Cookie

Back to the Future of the Cookie

It's Complicated; The Relationship Between DSP's and SSP's

It's Complicated; The Relationship Between DSP's and SSP's

Google's Custom Match Makes Email Marketers More Like Santa

Google's Custom Match Makes Email Marketers More Like Santa

Surviving the Ad Block Apocalypse

Surviving the Ad Block Apocalypse

The Biggest Stories Going Into AdWeek

The Biggest Stories Going Into AdWeek

What's a Walled Garden

What's a Walled Garden

LiveIntent for Buyers

LiveIntent for Buyers

LiveIntent LiveTags

LiveIntent LiveTags

LiveIntentional Weekly, Episode 232: Everything You Ever Wanted to Know About Your Email

LiveIntentional Weekly, Episode 232: Everything You Ever Wanted to Know About Your Email

LiveIntentionaly Weekly, Episode 231: 2015 Holiday Preview

LiveIntentionaly Weekly, Episode 231: 2015 Holiday Preview

LiveIntentional Weekly, Episode 230: Googling 'Alphabet'

LiveIntentional Weekly, Episode 230: Googling 'Alphabet'

LiveIntentional Weekly, Episode 229: Keeping Track of Do Not Track

LiveIntentional Weekly, Episode 229: Keeping Track of Do Not Track

LiveIntentional Weekly, Episode 228: Why Everyone Needs ESP

LiveIntentional Weekly, Episode 228: Why Everyone Needs ESP

LiveIntentional Weekly, Episode 227: What a Mobile Monkey Says About Personal Data

LiveIntentional Weekly, Episode 227: What a Mobile Monkey Says About Personal Data

LiveIntentional Weekly, Episode 226: Microsoft Gets the Ned Stark Special

LiveIntentional Weekly, Episode 226: Microsoft Gets the Ned Stark Special

LiveIntentional Weekly, Episode 224: Autobots or Decepticons

LiveIntentional Weekly, Episode 224: Autobots or Decepticons

LiveIntentional Weekly, Episode 223: ICYMI A Recap of the Biggest Stories from Q3 2015

LiveIntentional Weekly, Episode 223: ICYMI A Recap of the Biggest Stories from Q3 2015

LiveIntentional Weekly, Episode 222: Mobile Report

LiveIntentional Weekly, Episode 222: Mobile Report

LiveIntentional Weekly, Episode 225: The Fairy Tale of People-Based Marketing

LiveIntentional Weekly, Episode 225: The Fairy Tale of People-Based Marketing

LiveIntentional Weekly, Episode 221: Location, Location, Location Based Targeting

LiveIntentional Weekly, Episode 221: Location, Location, Location Based Targeting

LiveIntentional Weekly, Episode 220: Email's So Retro

LiveIntentional Weekly, Episode 220: Email's So Retro

LiveIntentional Weekly, Episode 219: Is Google's Buy Now Button worth it?

LiveIntentional Weekly, Episode 219: Is Google's Buy Now Button worth it?

LiveIntentional Weekly, Episode 218: Verizon Dials It Up to Buy AOL

LiveIntentional Weekly, Episode 218: Verizon Dials It Up to Buy AOL

LiveIntentional Weekly, Episode 217: Creatives get Creative with Programmatic Creatives

LiveIntentional Weekly, Episode 217: Creatives get Creative with Programmatic Creatives

LiveIntent Teaser

LiveIntent Teaser

LiveIntentional Weekly, Episode 216: Google's DMP is Bologna

LiveIntentional Weekly, Episode 216: Google's DMP is Bologna

LiveIntentional Weekly, Episode 213: Serena's Picks

LiveIntentional Weekly, Episode 213: Serena's Picks

LiveIntentional Weekly, Episode 209: The Buzzword Breakdown Programmatic Native

LiveIntentional Weekly, Episode 209: The Buzzword Breakdown Programmatic Native

LiveIntentional Weekly, Episode 214: What is Google Hashing?

LiveIntentional Weekly, Episode 214: What is Google Hashing?

LiveIntentional Weekly, Episode 210: If You Give a Marketer a Cookie

LiveIntentional Weekly, Episode 210: If You Give a Marketer a Cookie

LiveIntentional Weekly, Episode 215: Marketo Builds an Ad Bridge

LiveIntentional Weekly, Episode 215: Marketo Builds an Ad Bridge

LiveIntentional Weekly, Episode 208: Nielson Takes a Big DMP

LiveIntentional Weekly, Episode 208: Nielson Takes a Big DMP

LiveIntentional Weekly, Episode 212: And Chango was It's Name o

LiveIntentional Weekly, Episode 212: And Chango was It's Name o

LiveIntentional Weekly, Episode 207: The Zen of Viewability

LiveIntentional Weekly, Episode 207: The Zen of Viewability

LiveIntentional Weekly, Episode 211: The Flux Capacitor of Data

LiveIntentional Weekly, Episode 211: The Flux Capacitor of Data

LiveIntentional Weekly, Episode 206: 50 Shades of Native

LiveIntentional Weekly, Episode 206: 50 Shades of Native

LiveIntentional Weekly, Episode 135: Is Google A Big Ol' Bully

LiveIntentional Weekly, Episode 135: Is Google A Big Ol' Bully

LiveIntentional Weekly, Episode 201: Is Your Data A Princess?

LiveIntentional Weekly, Episode 201: Is Your Data A Princess?

LiveIntentional Weekly, Episode 137: Draft

LiveIntentional Weekly, Episode 137: Draft

LiveIntentional Weekly, Episode 204: Slow Clap, Facebook Slow Clap

LiveIntentional Weekly, Episode 204: Slow Clap, Facebook Slow Clap

LiveIntentional Weekly, Episode 202: The Second Screen Super Bowl Shuffle

LiveIntentional Weekly, Episode 202: The Second Screen Super Bowl Shuffle

LiveIntentional Weekly, Episode 203: Pinterested in Machine Learning

LiveIntentional Weekly, Episode 203: Pinterested in Machine Learning

LiveIntentional Weekly, Episode 205: How would YOU spend $4.5 Million?

LiveIntentional Weekly, Episode 205: How would YOU spend $4.5 Million?

LiveIntentional Weekly, Episode 133: Why You Don't Have Signings for eBooks

LiveIntentional Weekly, Episode 133: Why You Don't Have Signings for eBooks

LiveIntentional Weekly, Episode 136: 50 50 odds your ad gets seen Eh not quite

LiveIntentional Weekly, Episode 136: 50 50 odds your ad gets seen Eh not quite

LiveIntentional Weekly, Episode 134: Tis' the Season for Holiday Emails

LiveIntentional Weekly, Episode 134: Tis' the Season for Holiday Emails

Episode 128 Facebook’s Atlas Shrugs Off Cookies

Episode 128 Facebook’s Atlas Shrugs Off Cookies

Episode 127 What I Learned at Connections 2014

Episode 127 What I Learned at Connections 2014

Episode 129 Apple's says Retarget Differently

Episode 129 Apple's says Retarget Differently

LiveIntentional Weekly, Episode 131: One No Longer the Loneliest Number

LiveIntentional Weekly, Episode 131: One No Longer the Loneliest Number

Episode 125 The Twitter Twins Anomaly

Episode 125 The Twitter Twins Anomaly

Episode 124 The Programmatic Reformation

Episode 124 The Programmatic Reformation

Episode 126 Joel Book Interview

Episode 126 Joel Book Interview

Episode 122 Robot Revolution’s & Addressable CRM

Episode 122 Robot Revolution’s & Addressable CRM

Episode 121 Hail to the Bus Driver

Episode 121 Hail to the Bus Driver

LiveIntentional Weekly, Episode 132: TAG Says, “You’re It!” to Ad Fraud

LiveIntentional Weekly, Episode 132: TAG Says, “You’re It!” to Ad Fraud

Episode 123 The Cross Device Clout Bout

Episode 123 The Cross Device Clout Bout

LiveIntentional Weekly, Episode 130: Are You Afraid of Google's Inbox

LiveIntentional Weekly, Episode 130: Are You Afraid of Google's Inbox

Episode 120 Spicing Up Your Customer Relationships

Episode 120 Spicing Up Your Customer Relationships

Episode 114 There Can Be Only One

Episode 114 There Can Be Only One

Episode 115 Welcome to the Walmart Exchange

Episode 115 Welcome to the Walmart Exchange

Episode 112 It's Still RTB to Me

Episode 112 It's Still RTB to Me

Episode 113 The Fast & the First Party

Episode 113 The Fast & the First Party

Episode 118 LinkedIn Gets Bizzy with Bizo

Episode 118 LinkedIn Gets Bizzy with Bizo

Episode 116 Who Runs Mobile Town

Episode 116 Who Runs Mobile Town

Episode 117 Marketers are Farmers E I E I 0

Episode 117 Marketers are Farmers E I E I 0

Episode 119 Rocket Fuel Gets Sassy

Episode 119 Rocket Fuel Gets Sassy

Episode 111 Breaking Ads

Episode 111 Breaking Ads

LiveIntentional E10

LiveIntentional E10

Episode 103: Google Drones!

Episode 103: Google Drones!