Канал: D. John Carlson

Why you don't need market research

Why you don't need market research

Simon Sinek vs Scott Galloway

Simon Sinek vs Scott Galloway

How you could be making the same mistakes as Qantas

How you could be making the same mistakes as Qantas

13 Tribalism is dominating the voice

13 Tribalism is dominating the voice

Beware the impending lunch break

Beware the impending lunch break

How to test sacred cows.

How to test sacred cows.

$395,425 can outsell $395,000

$395,425 can outsell $395,000

Context is Everything

Context is Everything

80% of Social Media is Generated by 10%

80% of Social Media is Generated by 10%

$39 can be cheaper than $34

$39 can be cheaper than $34

Mine Is Worth More Than Yours

Mine Is Worth More Than Yours

Reduce Marketing Costs - Give Advertising A Lower Priority

Reduce Marketing Costs - Give Advertising A Lower Priority

Why We Prefer Pepsi & Buy Coke

Why We Prefer Pepsi & Buy Coke

Go To The Next Level - Listen - Even When You Are Making A Lot Of Money

Go To The Next Level - Listen - Even When You Are Making A Lot Of Money

Avoid Losing Customers - Choose Your Cause Carefully

Avoid Losing Customers - Choose Your Cause Carefully

Maximise Margins - Cause Customers to Forget About Price

Maximise Margins - Cause Customers to Forget About Price

Win Big - by Thinking Small

Win Big - by Thinking Small

To Maximise Customer Loyalty Offer An Exceptional Experience

To Maximise Customer Loyalty Offer An Exceptional Experience

Go Green But Never Greenwash

Go Green But Never Greenwash

Maximise Sales Start With A F***ing Great Product

Maximise Sales Start With A F***ing Great Product

Increase Margins Embrace Value- Based Pricing Highlight

Increase Margins Embrace Value- Based Pricing Highlight

Increase Loyalty Stay Ahead Of The Packaging Curve

Increase Loyalty Stay Ahead Of The Packaging Curve

Attract and Retain the Best Staff

Attract and Retain the Best Staff

Referrals Are a Part of Customer Value

Referrals Are a Part of Customer Value

Make Empathy Your Competitive Advantage

Make Empathy Your Competitive Advantage

Make culture your competitive advantage

Make culture your competitive advantage

Lessons business can learn from religion

Lessons business can learn from religion

UNLEASH A MARKETING SUPERPOWER – CONNECTION

UNLEASH A MARKETING SUPERPOWER – CONNECTION

UNLEASH A MARKETING SUPERPOWER - VALUE

UNLEASH A MARKETING SUPERPOWER - VALUE

UNLEASH A MARKETING SUPERPOWER – INTEGRITY

UNLEASH A MARKETING SUPERPOWER – INTEGRITY

Digital transformation in 2023

Digital transformation in 2023

Maximising returns from marketing in 2023

Maximising returns from marketing in 2023

Digital marketing mistakes to avoid in 2023 (Zero waste marketing strategies)

Digital marketing mistakes to avoid in 2023 (Zero waste marketing strategies)

Top Marketing Trends to watch for in 2023 (Big Surprises Ahead)

Top Marketing Trends to watch for in 2023 (Big Surprises Ahead)

Top Consumer Trends in 2023: Everything you need to know

Top Consumer Trends in 2023: Everything you need to know

Understanding Customer Insight | Why limited choice is better

Understanding Customer Insight | Why limited choice is better

20 Tips on Customer-centric Marketing | Building customer relationships to increase ROI in marketing

20 Tips on Customer-centric Marketing | Building customer relationships to increase ROI in marketing

20 Expert Marketing Strategies to Increase your ROI in 2023

20 Expert Marketing Strategies to Increase your ROI in 2023

5 Marketing Mistakes to Avoid to Increase your Returns (Grow your business wisely)

5 Marketing Mistakes to Avoid to Increase your Returns (Grow your business wisely)

5 Secrets Advertising Agencies Don't Want You to Know

5 Secrets Advertising Agencies Don't Want You to Know

Marketing Tactics: How to convince a customer to buy something

Marketing Tactics: How to convince a customer to buy something

What is Lazy Branding? | How to avoid it? | Explanation and example.

What is Lazy Branding? | How to avoid it? | Explanation and example.

How to Deal Business Competition | Tips to Eliminate Business Competition & Reduce Marketing Costs

How to Deal Business Competition | Tips to Eliminate Business Competition & Reduce Marketing Costs

Advertising Mistakes That You Must Avoid

Advertising Mistakes That You Must Avoid

Importance of Empathy in Marketing: How to use Empathetic Marketing for Growth?

Importance of Empathy in Marketing: How to use Empathetic Marketing for Growth?

Ego Marketing: Explanation and Consumer Behaviour

Ego Marketing: Explanation and Consumer Behaviour

Law of Supply and Demand: How it Works | Detailed Explanation

Law of Supply and Demand: How it Works | Detailed Explanation

Religion in marketing: Use, Impact and Influence

Religion in marketing: Use, Impact and Influence

The Role of Intuition in Marketing and Business

The Role of Intuition in Marketing and Business

Behavioural Marketing Segmentation | Explanation and Uses

Behavioural Marketing Segmentation | Explanation and Uses

89 Dec 06

89 Dec 06

People not advertising agencies create brands

People not advertising agencies create brands

To establish a brand - don't follow the lead of Scott Morrison

To establish a brand - don't follow the lead of Scott Morrison.

To win big - think small

To win big - think small

99% of people, products and businesses have two brands.

99% of people, products and businesses have two brands.

99% of people, products and businesses have two brands

99% of people, products and businesses have two brands

A great product is a prerequisite - but is rarely enough

A great product is a prerequisite - but is rarely enough

To win big - help your customers achieve the unachievable

To win big - help your customers achieve the unachievable

To create brand loyalty, you first have to create trust - which few do.

Secrets of marketing success number 6 - leverage empathy.

Secrets of marketing success number 6 - leverage empathy.

Secrets of marketing success number 5 - demonstrate respect.

Secrets of marketing success number 5 - demonstrate respect.

Secrets of marketing success number 4 - collaborate with customers.

Secrets of marketing success number 4 - collaborate with customers.

Secrets of marketing success number 3 - tolerate Tony Robbins

Secrets of marketing success number 3 - tolerate Tony Robbins

Secrets of marketing success number 2 - Think strategically like Apple!

Secrets of marketing success number 2 - Think strategically like Apple!

Tea and coffee with Joseph and John All opinions do not have equal value!

Tea and coffee with Joseph and John All opinions do not have equal value!

Community Engagement in 2021

Community Engagement in 2021

Secrets of marketing success #1 - never do what Myer does

Secrets of marketing success #1 - never do what Myer does

Instead of selling a solution, solve a problem better than anyone

Instead of selling a solution, solve a problem better than anyone

Develop a unique value proposition that maximises conversion rates

Develop a unique value proposition that maximises conversion rates

Think twice about the secrets to success

Think twice about the secrets to success

To maximise sales - make it easy to buy.

To maximise sales - make it easy to buy.

Communication in 2021

Communication in 2021

To maximise sales - create the illusion of control.

To maximise sales - create the illusion of control.

To maximise revenue - embrace and leverage cognitive biases

To maximise revenue - embrace and leverage cognitive biases

To maximise revenue - recognise that your customer - not you - determines value

To maximise revenue - recognise that your customer - not you - determines value

Social contracts can be more effective than financial penalties

Social contracts can be more effective than financial penalties

Just like beauty - value is in the eye of the beholder

Just like beauty - value is in the eye of the beholder

Stop relying on facts or education to drive sales.

Stop relying on facts or education to drive sales.

Leverage choice architecture to boost sales

Leverage choice architecture to boost sales

Money will not always be the best incentive.

Money will not always be the best incentive.

Embrace the awesome power of expectations.

Embrace the awesome power of expectations.

Branding in 2021

Branding in 2021

To maximise enquiry rates - stop focusing on intellect.

To maximise enquiry rates - stop focusing on intellect.

To maximise conversion rates - embrace the truth illusion.

To maximise conversion rates - embrace the truth illusion.

To minimise costs - change your definition of marketing

To minimise costs - change your definition of marketing

To maximise performance - embrace social psychology

To maximise performance - embrace social psychology

Avoid the obvious - it is price - conclusion. It is rarely just price

Avoid the obvious - it is price - conclusion. It is rarely just price

Think again and again and again

Think again and again and again

Consumer behaviour in 2021

Consumer behaviour in 2021

Encourage your customer to complain

Encourage your customer to complain

Don't prioritise solutions. Prioritise problems.

Don't prioritise solutions. Prioritise problems.

Eliminate your competitor

Eliminate your competitor

Differentiate to drive marketing costs down

Differentiate to drive marketing costs down

Strategies for making social media work to the advantage of local government

Strategies for making social media work to the advantage of local government

Stop guessing snd start understanding what consumers are buying

Stop guessing snd start understanding what consumers are buying

Stop destroying your product to increase sales - its stupid!

Stop destroying your product to increase sales - its stupid!

Stop deluding yourself and start developing customer empathy

Stop deluding yourself and start developing customer empathy

Stop relying on intuitive assumptions and casual observations

Stop relying on intuitive assumptions and casual observations

Marketing 2021

Marketing 2021

Use content as an empathy-based marketing tool

Use content as an empathy-based marketing tool

Create brand loyalty through empathy based marketing

Use an online community to maximise the lifetime value of customers

Use an online community to maximise the lifetime value of customers

Embrace marketing automation - with empathy-based marketing

Embrace marketing automation - with empathy-based marketing

ScoMo is not the only one who needs empathy training

ScoMo is not the only one who needs empathy training

Stop relying on Henry, Steve and market research

Stop relying on Henry, Steve and market research

Embrace the magic of empathy-based marketing

Embrace the magic of empathy-based marketing

Replace unreliable intuition with reliable empathy

Replace unreliable intuition with reliable empathy

Ethical standards, morality and values are relative

Ethical standards, morality and values are relative

To develop a great brand - demonstrate authenticity

Avoid the temptation of unethical advertising

Avoid the temptation of unethical advertising

Avoid unethical marketing

Avoid unethical marketing

Never forget that your customers will judge you harshly

Never forget that your customers will judge you harshly

Maximise trust in a brand by maximising transparency

Don't use advertising or an advertising agency to create a brand

Don't use a workshop to identify your core values

Don't use a workshop to identify your core values

Attract, retain and get the best out of the best people with ethics

Attract, retain and get the best out of the best people with ethics

Attract, retain and extract full value from customers with ethics

Attract, retain and extract full value from customers with ethics

Stop publishing your values on your website and in your annual report

Stop publishing your values on your website and in your annual report

Climate change and sustainability are as much commercial as environme

Climate change and sustainability are as much commercial as environme

Leverage social norms to drive consumer behaviour

Leverage social norms to drive consumer behaviour

Leverage the decoy effect to enhance the perception of value

Leverage the decoy effect to enhance the perception of value

Marketing and communication strategies that facilitate economic development in local government

Marketing and communication strategies that facilitate economic development in local government

Personal Branding for aspiring company directors

Personal Branding for aspiring company directors

Leverage the placebo effect to increase margins

Leverage the placebo effect to increase margins

Leverage competitive sentiment to increase prices

Leverage competitive sentiment to increase prices

Word of mouth is as important as ever - and perhaps more so

Word of mouth is as important as ever - and perhaps more so

To manage behaviour efficiently, place a higher priority on the limbic system

To manage behaviour efficiently, place a higher priority on the limbic system

Wen you are raising money - names matter

Wen you are raising money - names matter

Use choice architecture to cause customers to make the right decision

Use choice architecture to cause customers to make the right decision

Consider using an anchor to enhance value perception

Consider using an anchor to enhance value perception

Understand how social media usage is changing

Understand how social media usage is changing

Embrace choice architecture

Embrace choice architecture

Embrace choice architecture

Embrace choice architecture

Push notifications work better than newsletters

Push notifications work better than newsletters

Beware the sunk cost fallacy

Beware the sunk cost fallacy

Embrace private messaging

Embrace private messaging

Beware customer blind spots

Beware customer blind spots

Embrace artificial intelligence

Embrace artificial intelligence

I will decide how and when I buy

I will decide how and when I buy

Embrace the power of ego

Embrace the power of ego

Embrace the power of personalised websites

Embrace the power of personalised websites

Divorce is good for business

Divorce is good for business

Take a close look at influencer marketing

Take a close look at influencer marketing

Start with what they think they know

Start with what they think they know

Try conversational marketing

Try conversational marketing

Ensuring community support for increased charges and other tough decisions

Ensuring community support for increased charges and other tough decisions

Ensuring your audiences consume your content

Ensuring your audiences consume your content

Boosting local employment and SME profitability

Boosting local employment and SME profitability

Digital technologies increasing efficiency and reducing marketing costs

Digital technologies increasing efficiency and reducing marketing costs

Build your brand cost effectively with social media

Maximising website traffic and engagement

Maximising website traffic and engagement

Define - live - communicate your brand

Try conversational marketing

Try conversational marketing

Ensuring your audiences consumes your content

Ensuring your audiences consumes your content

Digital technologies increasing efficiency and reduce marketing costs

Digital technologies increasing efficiency and reduce marketing costs

20 Steps To Developing A Personal Brand

Embrace the power of ego

Embrace the power of ego

Create the bandwagon effect

Create the bandwagon effect

I will decide how and when I buy

I will decide how and when I buy

Embrace the power of ego

Embrace the power of ego

Forget about complaint resolution

Forget about complaint resolution

Embrace the power of live streaming

Embrace the power of live streaming

73% Brand Loyalty Impact

81% More Collaborative - 86% More Trustworthy

81% More Collaborative - 86% More Trustworthy

40% Increase In Insights

40% Increase In Insights

80% Likely to Ignore You | Personalise Your Marketing

80% Likely to Ignore You | Personalise Your Marketing

Stop Yelling And Start Marketing

Stop Yelling And Start Marketing

Leverage the power of interactivity

Leverage the power of interactivity

Price can be an effective marketing tool

Price can be an effective marketing tool

Establish post click landing pages

Establish post click landing pages

Consumers will pay $500 for $20

Consumers will pay $500 for $20

Consumers will pay $500 for $20

Consumers will pay $500 for $20

Consumers will pay more for less

Consumers will pay more for less

Search for images instead of words

Search for images instead of words

Offer a superior customer experience

Offer a superior customer experience

Embrace programmatic display advertising

Embrace programmatic display advertising

Become customer obsessed with c0-creation

Become customer obsessed with c0-creation

Artificial intelligence can be a strategic competitive advantage

Artificial intelligence can be a strategic competitive advantage

Embrace consumer insights

Embrace consumer insights

Embrace voice or get left behind

Embrace voice or get left behind

Collaborate with your customers to boost profits

Collaborate with your customers to boost profits

Engage your customers and prospects 24/7

Engage your customers and prospects 24/7

Make your website responsive

Make your website responsive

Personalise communication and customer experiences

Personalise communication and customer experiences

Digital marketing should be black and white

Digital marketing should be black and white

STOP YELLING AND START MARKETING

STOP YELLING AND START MARKETING

Marketing's Silver Bullet

Marketing's Silver Bullet

Sack your advertising agency and employ a great HR person

Sack your advertising agency and employ a great HR person

Don't forget your website

Don't forget your website

To increase performance stop focusing on enquiries

To increase performance stop focusing on enquiries

Reduce your marketing budget by building a brand community

Forget text and email - try face to face engagement to drive business

Forget text and email - try face to face engagement to drive business

Save time and money - and make better decisions with marketing automation

Save time and money - and make better decisions with marketing automation

Is advertising really necessary?

Is advertising really necessary?

Save money and make better marketing decisions

Save money and make better marketing decisions

Price is too important to be left the bean counters

Price is too important to be left the bean counters

Personal branding

Personal branding

Increase productivity, reduce costs and increase profitability through marketing automation

Increase productivity, reduce costs and increase profitability through marketing automation

Networking in the 21st Century - Part 2

Networking in the 21st Century - Part 2