Канал: Longitude73

Local Brew 90: The Data Case for Location Marketing

Local Brew 90: The Data Case for Location Marketing

Daily Shot 13 - How to improve franchisee enthusiasm and compliance with marketing programs

Daily Shot 13 - How to improve franchisee enthusiasm and compliance with marketing programs

Daily Shot 12: Are you providing the right information to people searching online for you?

Daily Shot 12: Are you providing the right information to people searching online for you?

Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020

Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020

Local Brew 88: Illustrating the importance of communicating local store operations to your customers

Local Brew 88: Illustrating the importance of communicating local store operations to your customers

Local Brew 87: A Sneaky Simple Way CVS Could Become Your Local Pharmacy

Local Brew 87: A Sneaky Simple Way CVS Could Become Your Local Pharmacy

Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight

Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight

Local Brew 86: What You Should Know About Micro-Moments

Local Brew 86: What You Should Know About Micro-Moments

Daily Shot 10: Helping Brands Utilize Nextdoor Advertising

Daily Shot 10: Helping Brands Utilize Nextdoor Advertising

Daily Shot 9: Improving ROI of your Marketing Efforts

Daily Shot 9: Improving ROI of your Marketing Efforts

Longitude73: What Is Local Content Optimization?

Longitude73: What Is Local Content Optimization?

Daily Shot 8: Adding High Local Relevance To Landing Pages

Daily Shot 8: Adding High Local Relevance To Landing Pages

Local Brew 85: Local, National, and Back Again

Local Brew 85: Local, National, and Back Again

Local Brew 84: A Race To The Bottom: OTAs And The Travel Industry

Local Brew 84: A Race To The Bottom: OTAs And The Travel Industry

Daily Shot 7: Delivering Hyperlocal Landing Page Experiences

Daily Shot 7: Delivering Hyperlocal Landing Page Experiences

Daily Shot 6: The Bait & Switch and Digital Advertising

Daily Shot 6: The Bait & Switch and Digital Advertising

Local Brew 83: Driving Local Relevance With Nextdoor

Local Brew 83: Driving Local Relevance With Nextdoor

Daily Shot 5: Realtors - A Simple Trick For Differentiating Yourself From Competitors

Daily Shot 5: Realtors - A Simple Trick For Differentiating Yourself From Competitors

Daily Shot 4: Realtors - 3 Ways To Showcase Your Local Expertise

Daily Shot 4: Realtors - 3 Ways To Showcase Your Local Expertise

Daily Shot 3: Clicks, Conversions, and Fishing

Daily Shot 3: Clicks, Conversions, and Fishing

Daily Shot 2: Don't Forget The First Rule of Marketing

Daily Shot 2: Don't Forget The First Rule of Marketing

Local Brew 82: Where I Want to Be - How Marketers Screw Up Geotargeting

Local Brew 82: Where I Want to Be - How Marketers Screw Up Geotargeting

Local Brew 81: Realtors - Buying A Home Is About Much More Than Buying A Home

Local Brew 81: Realtors - Buying A Home Is About Much More Than Buying A Home

Daily Shot 1: Categories of Local Content for Real Estate Agents

Daily Shot 1: Categories of Local Content for Real Estate Agents

Local Brew 80: Creating a Hyperlocal Presence For Large Brands

Local Brew 80: Creating a Hyperlocal Presence For Large Brands

Local Brew 79: TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

Local Brew 79: TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

Local Brew 78: Helping Hotels Meet Traveler Expectations

Local Brew 78: Helping Hotels Meet Traveler Expectations

Local Brew 77: Amex Global Business Travel and Lola.com

Local Brew 77: Amex Global Business Travel and Lola.com

Local Brew 76: Driving Consumer Intent Without Consent?!?!?

Local Brew 76: Driving Consumer Intent Without Consent?!?!?

Local Brew 75: Helping Budget Airlines Stand Out From Competition

Local Brew 75: Helping Budget Airlines Stand Out From Competition

Local Brew 74: Keeping Potential Guests On-Task Through Booking

Local Brew 74: Keeping Potential Guests On-Task Through Booking

Local Brew 73: The Concierge Is Nowhere To Be Found

Local Brew 73: The Concierge Is Nowhere To Be Found

Local Brew 72: Driving Customers In-Store During The Holidays

Local Brew 72: Driving Customers In-Store During The Holidays

Local Brew 71: Phocuswright 2018 Recap

Local Brew 71: Phocuswright 2018 Recap

Local Brew 70: Helping Brands Meet Customer Demand For Customization

Local Brew 70: Helping Brands Meet Customer Demand For Customization

Local Brew 69: Tourism Boards – Inspiring Travel Beyond Major Metros

Local Brew 69: Tourism Boards – Inspiring Travel Beyond Major Metros

Local Brew 68: Providing RV Enthusiasts With All They’re Looking For

Local Brew 68: Providing RV Enthusiasts With All They’re Looking For

Local Brew 67: Trends Driving Experiential Travel

Local Brew 67: Trends Driving Experiential Travel

Local Brew 66: Using Location Data To Drive Business Results

Local Brew 66: Using Location Data To Drive Business Results

Local Brew 65: Adding Value and Utility For Car Renters

Local Brew 65: Adding Value and Utility For Car Renters

Local Brew 64: Helping OTAs Meet Consumer Expectation

Local Brew 64: Helping OTAs Meet Consumer Expectation

Local Brew 63: National Brands - It Doesn’t Have To Be Expensive To Be Local

Local Brew 63: National Brands - It Doesn’t Have To Be Expensive To Be Local

Local Brew 62: Helping Hotels Express Their Local Insider Knowledge

Local Brew 62: Helping Hotels Express Their Local Insider Knowledge

Local Brew 61: How Local Weather Data Can Drive Your Brand

Local Brew 60: Keeping Potential Renters On Page Throughout the Booking Process

Local Brew 60: Keeping Potential Renters On Page Throughout the Booking Process

Local Brew 59: Facilitating Experiences For All Types Of Travelers

Local Brew 59: Facilitating Experiences For All Types Of Travelers

Local Brew 58: Hotels - Are You Missing Out On An Opportunity To Drive Direct Bookings?

Local Brew 58: Hotels - Are You Missing Out On An Opportunity To Drive Direct Bookings?

Local Brew 57: State of Retail - More Renaissance Than Apocalypse

Local Brew 57: State of Retail - More Renaissance Than Apocalypse

Local Brew 56: Tripkicks - Driving Corporate Travel Program Loyalty and Adherence

Local Brew 56: Tripkicks - Driving Corporate Travel Program Loyalty and Adherence

Local Brew 55: The Retail Renaissance is Fully Upon Us - Hyperlocal Experience Stores

Local Brew 55: The Retail Renaissance is Fully Upon Us - Hyperlocal Experience Stores

Local Brew 54: College Football Tourism - Helping Local Businesses Thrive

Local Brew 54: College Football Tourism - Helping Local Businesses Thrive

Local Brew 53: Adding Value That Drives Conversions

Local Brew 53: Adding Value That Drives Conversions

Local Brew 52: Tips For Winning When Businesses and Customers Have Their Own Agendas

Local Brew 52: Tips For Winning When Businesses and Customers Have Their Own Agendas

Local Brew 51: Helping Realtors Share Their Local Expertise In Their Digital Presence

Local Brew 51: Helping Realtors Share Their Local Expertise In Their Digital Presence

Local Brew 50: Advice For Brands During Peak "Near Me" Search Season

Local Brew 50: Advice For Brands During Peak "Near Me" Search Season

Local Brew 49: Why Don't Travel Brands Make the Best Global Brands List?

Local Brew 49: Why Don't Travel Brands Make the Best Global Brands List?

Local Brew 48: Local Inspiration To Drive Booking Volume

Local Brew 48: Local Inspiration To Drive Booking Volume

Local Brew 47: Keeping Location-Based Marketing Cool, Not Creepy

Local Brew 47: Keeping Location-Based Marketing Cool, Not Creepy

Local Brew 46: Local and Hotels - Now More Than Ever!

Local Brew 46: Local and Hotels - Now More Than Ever!

Local Brew 45: Subaru Love Promise Campaign

Local Brew 45: Subaru Love Promise Campaign

Local Brew 44: If Bad Retail Is Dead, What Makes "Good" Retail?

Local Brew 44: If Bad Retail Is Dead, What Makes "Good" Retail?

Local Brew 43: "Local" is Imperative Now More Than Ever

Local Brew 43: "Local" is Imperative Now More Than Ever

Local Brew 42: Evolving Customer Experience Beyond the 4 Walls of Your Location

Local Brew 42: Evolving Customer Experience Beyond the 4 Walls of Your Location

Local Brew 41: Post-Click Ad Experiences

Local Brew 41: Post-Click Ad Experiences

Local Brew 40: Evolving Real Estate Agent Website Presence

Local Brew 40: Evolving Real Estate Agent Website Presence

Local Brew 39: The Benefit of Local for Dating Websites

Local Brew 39: The Benefit of Local for Dating Websites

Local Brew 38: Staying Active In the 7 Stages of the Hotel Guest Journey

Local Brew 38: Staying Active In the 7 Stages of the Hotel Guest Journey

Local Brew 37: Adding Geo-Relevance to Your Marketing Efforts

Local Brew 37: Adding Geo-Relevance to Your Marketing Efforts

Local Brew 36: Hotel Brands and Customer Experience

Local Brew 36: Hotel Brands and Customer Experience

Local Brew 35: Ceiling Fans and Orlando: Stop Marketing To The Past

Local Brew 35: Ceiling Fans and Orlando: Stop Marketing To The Past

Local Brew 34: Indochino

Local Brew 34: Indochino

Local Brew 33: Disruption and the Local Opportunity

Local Brew 33: Disruption and the Local Opportunity

Local Brew 32: Weight Loss Plans

Local Brew 32: Weight Loss Plans

Local Brew 31: Millennials Don't Have a Corner on the Market

Local Brew 31: Millennials Don't Have a Corner on the Market

Local Brew 30: The Great Pizza Debate... and Tacos... and Pancakes

Local Brew 30: The Great Pizza Debate... and Tacos... and Pancakes

Local Brew 29: Privacy & Personalization - Travel Industry

Local Brew 29: Privacy & Personalization - Travel Industry

Local Brew 28: Corporate Travel Policies

Local Brew 28: Corporate Travel Policies

Local Brew 27: Allstate's "Park Road" Ad

Local Brew 27: Allstate's "Park Road" Ad

Local Brew 26: ROI of Content

Local Brew 26: ROI of Content

Local Brew 25: Pet Retailers vs. E-Commerce

Local Brew 25: Pet Retailers vs. E-Commerce

Local Brew 24: Travel Industry - Experiences

Local Brew 24: Travel Industry - Experiences

Local Brew 23: Outfitter Brands

Local Brew 23: Outfitter Brands

Local Brew 22: Location Data Beyond Targeting

Local Brew 22: Location Data Beyond Targeting

Local Brew 21: "Things To Do" Experiences

Local Brew 21: "Things To Do" Experiences

Local Brew 20: Community-Level Brand Presence - Sporting Goods Retailer

Local Brew 19: Multi-Location Brands

Local Brew 19: Multi-Location Brands

Local Brew 18: Advice To Residential Realtors

Local Brew 18: Advice To Residential Realtors

Local Brew 17: Tips For Location-Based Businesses

Local Brew 17: Tips For Location-Based Businesses

Local Brew 16: Local Marketing Excuses

Local Brew 16: Local Marketing Excuses

Local Brew 15: OkCupid's DTF Campaign

Local Brew 15: OkCupid's DTF Campaign

Local Brew 14: Nextdoor and Sprinklr

Local Brew 14: Nextdoor and Sprinklr

Local Brew 13: Trulia Neighborhoods

Local Brew 13: Trulia Neighborhoods

Local Brew 12: Hyatt FIND

Local Brew 12: Hyatt FIND

Local Brew 11: Reach vs. Personalization

Local Brew 11: Reach vs. Personalization

Local Brew 10: Personalization & Micro-Moments

Local Brew 10: Personalization & Micro-Moments

Local Brew 9: OOH Campaigns

Local Brew 9: OOH Campaigns

Local Brew 8: CVS and Local

Local Brew 8: CVS and Local

Local Brew 7: Local Content Optimization and National Brands

Local Brew 7: Local Content Optimization and National Brands

Local Brew 6: Petco

Local Brew 6: Petco

Local Brew 5: Why Employees Veer Away From Corporate Travel Programs

Local Brew 5: Why Employees Veer Away From Corporate Travel Programs

Local Brew 4: Amazon-Proofing Your Brand

Local Brew 3: Brand Loyalty

Local Brew 2: Tourism Websites and Local

Local Brew 2: Tourism Websites and Local

Local Brew 1: All Real Estate Agents Are Not Created Equal

Local Brew 1: All Real Estate Agents Are Not Created Equal