Канал: April Dunford

Positioning, Messaging, and Copywriting Insights

Positioning, Messaging, and Copywriting Insights

Mastering Messaging for B2B Tech with Emma Stratton

Mastering Messaging for B2B Tech with Emma Stratton

Ditch the Crutch: Rethinking Positioning Statement

Ditch the Crutch: Rethinking Positioning Statement

Lead Gen Magic: Turning Marketing into Gold

Lead Gen Magic: Turning Marketing into Gold

Mastering Product Management #positioningshow

Mastering Product Management #positioningshow

Rethinking Marketing and Storytelling with Martina Lauchengco

Rethinking Marketing and Storytelling with Martina Lauchengco

What a perfect analogy for aligning sales and marketing #positioningshow

What a perfect analogy for aligning sales and marketing #positioningshow

You can't teach people how to work. #positioningshow

You can't teach people how to work. #positioningshow

There is no playbook for success!

There is no playbook for success!

Rethinking Sales Strategies for Modern Markets with Loren Padelford

Rethinking Sales Strategies for Modern Markets with Loren Padelford

Navigating sales involves addressing these three competitor types.

Navigating sales involves addressing these three competitor types.

Focus on target accounts that value your unique advantages.

Focus on target accounts that value your unique advantages.

Beat direct competitors by emphasizing your unique value.

Beat direct competitors by emphasizing your unique value.

Show customers that the pain of change is worth the effort.

Show customers that the pain of change is worth the effort.

A Buyer-Centric Approach to Competitive Positioning

A Buyer-Centric Approach to Competitive Positioning

Help customers see themselves differently for better results.

Help customers see themselves differently for better results.

How can we streamline the decision-making process for better outcomes?

How can we streamline the decision-making process for better outcomes?

Navigating the complexities of modern commerce.

Navigating the complexities of modern commerce.

Arming Sales Teams To Win in the Market, w/ Brent Adamson

Arming Sales Teams To Win in the Market, w/ Brent Adamson

Market category is important, but not the be-all and end-all.

Market category is important, but not the be-all and end-all.

How market categories are a starting point for customer perception.

How market categories are a starting point for customer perception.

How Sales Teams Can Shape Your Positioning Strategy

How Sales Teams Can Shape Your Positioning Strategy

The Role of Market Category in Differentiation

The Role of Market Category in Differentiation

Progressing past the Discovery Call in Enterprise Software Sales.

Progressing past the Discovery Call in Enterprise Software Sales.

Getting feedback from the top 5 CTOs of of multi-billion-dollar companies

Getting feedback from the top 5 CTOs of of multi-billion-dollar companies

A Swiss Army knife for developers

A Swiss Army knife for developers

Unlocking the Power of APIs: Building Software in a Connected World

Unlocking the Power of APIs: Building Software in a Connected World

Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

Why Positioning Does Not Make the Jump From Marketing to Sales

Why Positioning Does Not Make the Jump From Marketing to Sales

Start With a Sales Pitch, Then Tell a Marketing Story!

Start With a Sales Pitch, Then Tell a Marketing Story!

How to Build Your Sales Narrative!

How to Build Your Sales Narrative!

Geoffrey Moore's Crossing the Chasm📚

Geoffrey Moore's Crossing the Chasm📚

Richard Rumelt's Good Strategy Bad Strategy📚

Richard Rumelt's Good Strategy Bad Strategy📚

A "Sharing Economy for Pets" vs. "Uber for Cats"

A "Sharing Economy for Pets" vs. "Uber for Cats"

2023's Color of the Year is Viva Magenta

2023's Color of the Year is Viva Magenta

A Marketers Guide To Using The Sales Pitch

A Marketers Guide To Using The Sales Pitch

Mastering Strategy, Vision, and Positioning

Mastering Strategy, Vision, and Positioning

Using Trends To Enhance Your Positioning

Using Trends To Enhance Your Positioning

Most companies don't have good positioning!

Most companies don't have good positioning!

Microsoft Teams vs. Slack battle🤺

Microsoft Teams vs. Slack battle🤺

How To Think About Competition

How To Think About Competition

How often you need to change your positioning...

How often you need to change your positioning...

What to do when your competitor launches a new product...🏆

What to do when your competitor launches a new product...🏆

How to Manage a Big Positioning Change

How to Manage a Big Positioning Change

"Be Hyperrealistic" - Ray Dalio📈

"Be Hyperrealistic" - Ray Dalio📈

It's not about the idea of sales, it's about building a sales pitch from scratch

It's not about the idea of sales, it's about building a sales pitch from scratch

How Bruno Aziza Got His Start at Google

How Bruno Aziza Got His Start at Google

The Secret Sauce of a Sales Pitch to Sell $100M

The Secret Sauce of a Sales Pitch to Sell $100M

Nobody Cares, Population: 7 Billion 📣

Nobody Cares, Population: 7 Billion 📣

Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

Master the Art of Selling With My New Book

Master the Art of Selling With My New Book

Problems at small companies that people don't talk about...🤐

Problems at small companies that people don't talk about...🤐

How to Create Marketing and Sales Alignment

How to Create Marketing and Sales Alignment

Sales Pitch is NOT the Same as an Investor Pitch 📈

Sales Pitch is NOT the Same as an Investor Pitch 📈

Here's How NOT to Start a Sales Pitch🎙️

Here's How NOT to Start a Sales Pitch🎙️

The Secret to a Successful Product Walkthrough Demo 👩‍💼

The Secret to a Successful Product Walkthrough Demo 👩‍💼

The Secret to an Effective Sales Pitch 🤫

The Secret to an Effective Sales Pitch 🤫

Positioning doesn't help sell, it helps people buy

Positioning doesn't help sell, it helps people buy

What even is positioning??

What even is positioning??

Mapping Positioning to a Story Using Insight

Mapping Positioning to a Story Using Insight

Here's What Sales Really Looks Like...

Here's What Sales Really Looks Like...

What YOUR Sales Pitches Should Look Like!

What YOUR Sales Pitches Should Look Like!

How to Use Positioning in Sales Qualification and Discovery

How to Use Positioning in Sales Qualification and Discovery

Marketing Conversations: "I have a positioning problem" "No... you don't"

Marketing Conversations: "I have a positioning problem" "No... you don't"

Marketing Advice: Customer Isn't Giving Today's $$$ for Tomorrow's Promises...🤝

Marketing Advice: Customer Isn't Giving Today's $$$ for Tomorrow's Promises...🤝

How Apple and the iPhone DESTROYED the Camera Industry...🤳

How Apple and the iPhone DESTROYED the Camera Industry...🤳

Positioning at a Startup Vs. a Big Company

Positioning at a Startup Vs. a Big Company

Brilliant Marketing - The Story of the Milkshake

Brilliant Marketing - The Story of the Milkshake

Marketing 101: People value things based on their context

Marketing 101: People value things based on their context

VP of Marketing Spills on Sales Pitch Do's and Don'ts

VP of Marketing Spills on Sales Pitch Do's and Don'ts

Mastering Jobs Theory With Bob Moesta

Mastering Jobs Theory With Bob Moesta

It's Not The Customer's Job To Figure Out Why a Product Matters

It's Not The Customer's Job To Figure Out Why a Product Matters

Stop Caring About Money, Start Caring About The Customer

Stop Caring About Money, Start Caring About The Customer

How To Avoid Bad Marketing and Sales

How To Avoid Bad Marketing and Sales

Genius Guerrilla Marketing Campaign #money #genius #marketing

Genius Guerrilla Marketing Campaign #money #genius #marketing

Who Doesn't Own a Computer or Have an Email?!

Who Doesn't Own a Computer or Have an Email?!

Marketing Textbooks Are LYING to You

Marketing Textbooks Are LYING to You

The Art of Discerning Sound Marketing and Sales Advice

The Art of Discerning Sound Marketing and Sales Advice

What’s missing from your B2B sales pitch

What’s missing from your B2B sales pitch

Why your company NEEDS an opinion

Why your company NEEDS an opinion

Why customers pick you over competitors

Why customers pick you over competitors

How To Develop A Point of View For Your Company

How To Develop A Point of View For Your Company

What branding really means

What branding really means

Most marketers make THIS positioning mistake

Most marketers make THIS positioning mistake

Why your company NEEDS a messaging document

Why your company NEEDS a messaging document

So you’ve nailed your product positioning. Now what?

So you’ve nailed your product positioning. Now what?

Test positioning on sales calls not websites

Test positioning on sales calls not websites

Why it's too expensive to educate a market

Why it's too expensive to educate a market

The fastest way to test your SaaS positioning

The fastest way to test your SaaS positioning

DO NOT use your VC Pitch for Sales

DO NOT use your VC Pitch for Sales

Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

Why you SHOULDN'T A/B test positioning on landing pages

Why you SHOULDN'T A/B test positioning on landing pages

The Most Common Sales Demo Mistakes

The Most Common Sales Demo Mistakes

Don't Position as The Hot New Thing

Don't Position as The Hot New Thing

The REAL reason SaaS buyers don't buy

The REAL reason SaaS buyers don't buy

2 stupid things most salespeople get taught

2 stupid things most salespeople get taught

Crafting a Persuasive Sales Pitch (Part 2)

Crafting a Persuasive Sales Pitch (Part 2)

How to translate features into value

How to translate features into value

Customers don't care about your features

Customers don't care about your features

The biggest problem in product walkthrough demos

The biggest problem in product walkthrough demos

How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

All marketers and salespeople should know this experiment

All marketers and salespeople should know this experiment

Your answer will illustrate a common psychological bias

Your answer will illustrate a common psychological bias

These 3 sales tactics actually just backfire

These 3 sales tactics actually just backfire

Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

Stop with the needless branding changes!

Stop with the needless branding changes!

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

The Genius Branding Behind “Shopify Plus”

The Genius Branding Behind “Shopify Plus”

You need to pitch investors and customers differently

You need to pitch investors and customers differently

The FIRST thing she did to overhaul Shopify's positioning

The FIRST thing she did to overhaul Shopify's positioning

High level sales tip “Arm your champion”

High level sales tip “Arm your champion”

How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

The most important person in the sales process

The most important person in the sales process

A strategy problem disguised as a positioning problem

A strategy problem disguised as a positioning problem

Positioning a product for multiple segments

Positioning a product for multiple segments

Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

How one word changed EVERYTHING for this sales guy

How one word changed EVERYTHING for this sales guy

The team that really knows your competitors

The team that really knows your competitors

How to think and talk about competition

How to think and talk about competition

Why Segway flopped and what you can learn

Why Segway flopped and what you can learn

Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

The key to positioning any product

The key to positioning any product

The REAL “aha!” from the Jobs to Be Done milkshake story

The REAL “aha!” from the Jobs to Be Done milkshake story

Every marketer should know this story

Every marketer should know this story

From Cold Calls To Positioning Expert: The Story Of How I Got Here

From Cold Calls To Positioning Expert: The Story Of How I Got Here

Welcome to Positioning with April Dunford

Welcome to Positioning with April Dunford