Канал: Professor Jochen Wirtz

Singapore Airlines - Interview with CEO Goh Choon Phong

Singapore Airlines - Interview with CEO Goh Choon Phong

1 Million Copies - How to Write Textbooks & Why

1 Million Copies - How to Write Textbooks & Why

Tips for Junior Academics on How to Get Tenure

Tips for Junior Academics on How to Get Tenure

Master Class: The Service Revolution & Its Implications for Strategy

Master Class: The Service Revolution & Its Implications for Strategy

Master Class: Corporate Digital Responsibility (CDR)

Master Class: Corporate Digital Responsibility (CDR)

Master Class: Intelligent Automation, AI & Service Robots

Master Class: Intelligent Automation, AI & Service Robots

The Future of MBA Education & the "Ivy League" of Asian Business Schools

The Future of MBA Education & the "Ivy League" of Asian Business Schools

NEW Online Course - Transforming Customer Experience: Strategies for Service Industry

NEW Online Course - Transforming Customer Experience: Strategies for Service Industry

Master Class: How to Improve a Service Culture Fast

Master Class: How to Improve a Service Culture Fast

Master Class: Improving Service Quality

Master Class: Improving Service Quality

Master Class: Service Quality - The Gaps Model & Diagnosing Quality Shortfalls

Master Class: Service Quality - The Gaps Model & Diagnosing Quality Shortfalls

Master Class: Managing Customer Loyalty

Master Class: Managing Customer Loyalty

Master Class: B2B Service Transformation: How to Move from Products to Solutions

Master Class: B2B Service Transformation: How to Move from Products to Solutions

Master Class: Service Robots & AI

Master Class: Service Robots & AI

Can You Think of 3 Global Service Brands?

Can You Think of 3 Global Service Brands?

Corporate Digital Responsibility

Corporate Digital Responsibility

Master Class: Platform Business Models

Master Class: Platform Business Models

Three Strategic Pathways to Cost-Effective Service Excellence

Three Strategic Pathways to Cost-Effective Service Excellence

Introduction to Jochen Wirtz & the Past, Present & Future of Services Marketing

Introduction to Jochen Wirtz & the Past, Present & Future of Services Marketing

Robotics, AI & Process Automation – The Future of Service

Robotics, AI & Process Automation – The Future of Service

Driving Service Culture – The Role of Top Management

Driving Service Culture – The Role of Top Management

Cost-Effective Service Excellence

Cost-Effective Service Excellence

Strategic Service Recovery

Strategic Service Recovery

Customer Feedback Systems

Customer Feedback Systems

Building Customer Loyalty

Building Customer Loyalty

Moving up the Value Chain - From Products to Solutions

Moving up the Value Chain - From Products to Solutions

Capturing Value in the Service Economy & Competitive Advantage

Capturing Value in the Service Economy & Competitive Advantage

Introducing Professor Jochen Wirtz

Introducing Professor Jochen Wirtz

Singapore Airlines: Transforming the Airline

Singapore Airlines: Transforming the Airline

Singapore Airlines: Delivering Cost-Effective Service Excellence - Part 2

Singapore Airlines: Delivering Cost-Effective Service Excellence - Part 2

Singapore Airlines: Delivering Cost-Effective Service Excellence - Part 1

Singapore Airlines: Delivering Cost-Effective Service Excellence - Part 1

LUX: TripAdvisor

LUX: TripAdvisor

LUX: Four Pronged Approach to Driving a Service Revolution

LUX: Four Pronged Approach to Driving a Service Revolution

LUX: Service Revolution Main Interview

LUX: Service Revolution Main Interview