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Legendary motorcycle builder Rick Fairless stops by the Allstate Rider Protection Zone with his custom bikes during the Roar on the Shore Bike Rally in Erie, PA. Rick Fairless talks about the custom O.N.E bike that he built for Allstate and how this campaign is helping create awareness of the dangers for riders at intersections. Watch the highlights from Roar on the Shore bike rally as riders share their experience and riding tips for safe riding.

Allstate is taking its message of rider protection on the road with its Allstate Rider Protection Zone making stops at major motorcycle rallies across the country. "Once is Never Enough" (ONE) program is an awareness campaign that encourages people to look twice for motorcycles at intersections.

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