In this video, we delve into the European Union's comprehensive VAT scheme overhaul that took effect in July 2021, marking a significant shift for non-EU based online retailers. The EU has eliminated the €22 de minimis threshold, meaning that all goods imported into the EU are now subject to VAT, regardless of their value. This change aims to create a level playing field between EU and non-EU sellers, ensuring fair competition and streamlined VAT collection on low-value imports (up to €150).

We'll guide you through the summary of changes, including the three optional methods of VAT collection that online retailers can utilize for low-value imports. With a strong recommendation for collecting VAT at checkout, we highlight how this method can mitigate transit delays, minimize clearance issues, and reduce the risk of incurring additional fees — common challenges that can lead to refused or abandoned packages and ultimately, a negative customer experience.

This guide provides an insightful overview of the new EU VAT law, its implications for your business, and actionable advice on choosing the best VAT collection method to ensure compliance and optimize your operations within the EU market. Whether you're new to selling in the EU or looking to refine your approach in light of these changes, this video offers the critical information and strategies you need to navigate the updated EU VAT landscape successfully.

EU VAT scheme or IOSS guide:
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IOSS frequently asked questions:
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