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Google's Accelerated Mobile Pages or AMP is a new format you can implement to improve performance for mobile users and mobile SEO. Think of it like a slimmed down version of your primary website that is fast and efficient. Google will cache these pages on their servers and render them when they're viewed on mobile. Users get a better experience and Google features AMP enabled websites in their search results. This is important now that they're doing mobile first indexing for search.
