5/20/23 Update: I've updated my guidance on cloning asset groups (1:06). OK to do if you have a large budget and keep it to less than 3 asset groups.

We still have a lot to learn because Performance Max is one of the newest campaign types in Google Ads. In this updated video, we'll go over a number of tips & tactics to help you optimize your PMax campaign efficiently. Although it initially seems like there aren't many levers you can pull to tailor the campaign for your company, after hearing these suggestions, you'll feel much more in control!

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1:06 Clone asset groups (I don't recommend this anymore!)
4:29 Value rules
7:17 Location targeting: Presence
8:23 Optimizing video for display network
9:40 Bid & budget optimization

#googleads #ppc

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