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How to create lookalike audience?
First, you need to create custom audience which contains people who've watched your ads/video for at least 50% and above. Name this new custom audience as you like, you'll need to select this "custom audience" when trying to create a new lookalike audience.
Second, go to create new "lookalike audience" by choosing the custom audience you've just created as source of audience. Select country you wish to target and then select audience ranging from 1% - 10%. I recommend you to select 1% - 2% as it's very specific and lookalike to the audience you targeted. The more percentages you choose, the broader the audience you target.
Should you have any question, feel free to comment!
Cheers, Suku Hong
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