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LinkedIn recently launched their Thought Leader ads where you can select an influencer (or yourself or a member of your team) and run ads against their content. Although it is likely not as effective as running ads directly to your audience as a retargeting option, it is 100% something to consider when thinking about increasing brand awareness on LinkedIn to eventually lead to conversions.

This could change influencer marketing as we know it on LinkedIn as brands start to use this more when working with LinkedIn thought leaders.

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