If you're trying to harness the power of Instagram to your benefit, it's important to track how your business is doing on this network.
One issue (that we’ll solve in a second) is the fact that Google Analytics usually attributes Instagram traffic as “direct,” meaning it treats these people as though they simply typed in your URL.
To fix that, create a special separate trackable URL with Google URL Builder.
This way, you’ll know exactly how many people came to your site through Instagram. If you’ve built a specific landing page for Instagrammers, that will help with analytics too.

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