Former TVW Channel 7 in Perth CEO first encountered a Pageant when he was at SAS Channel 10 in Adelaide (TVW then owned SAS-10). It was organised by the big retail store, MARTINS. It was not a Christmas Pageant.
Max returned to Adelaide the next year to learn more. To his surprise he was told they were not giving away any secrets and his interest was not welcome. To be fair it was not an event organised by a television station. Martins did the lot.
As always Max was backed by the total TVW staff, and with their support, and the support of local dancing schools, clubs etc, the station was able to produce a parade that stopped the town.
Max remembers driving through the city streets early on the morning of the event with a long pole attached to the vehicle to ensure no overhanging wires or decorations would snag a float. Prior to the commencement of the parade Tim and Phil Boase would check every towbar and welding joint to ensure the valuable cargo was safe.
To avoid barriers, the council agreed to paint a blue line around the Pageant route, and it was remarkable that very few children or adults crossed that line into danger.
Police figures show that crowds increased from 100,000 in 1972 to 350,000 in 1977. This production is a credit to all those dedicated people who worked on it and Max is proud that it still continues today with the high standard of production continuing.
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