#PodcastMarketing #Podcast #Facebook
6 Easy Steps To Promote A Podcast On Facebook
Because, well, everyone is on Facebook, it's one of the best places for promoting your podcast.
Facebook users spend 35 minutes every day on average on the network.
Facebook is an important tool for growing your fan base because of the astounding size of the community.
If you're ready to start growing your audience, take these 6 steps to create a dedicated page and promote your podcast on Facebook.
Step 1: Create a Facebook Page using your personal profile.
The first step is to create a Facebook page for your show. Click the link in the left column of your News Feed.
Then, until your page is finished, follow Facebook's instructions.
To begin building a dedicated page for your podcast on Facebook, click the ‘Create' button.
Finally, make sure you fill out every field on the About tab that makes sense.
Step 2: Create a Content Calendar
The easiest method to get organised and offer yourself the best chance of consistently updating the page with new posts is to create a content schedule.
Your goal is to provide content that encourages others to interact with it.
Likes, shares, and comments on Facebook are gold. The more likes you get, the further your post will travel according to Facebook's algorithm.
Mondays, for example, will be reserved for quotes, Tuesdays for pertinent industry articles, and Wednesdays for video posts.
A spreadsheet can be used to create a calendar for promoting a podcast on Facebook.
Step 3: Disseminate High-Quality Content
Aim for an 80/20 ratio between non-promotional and promotional content.
Whether you're sharing someone else's content or creating your own, every post you create should try to tick at least one of those boxes.
Users are more likely to engage with visually appealing material on Facebook because it is a very visual site.
The video post reigns supreme.
Consumers favour video content from brands above other mediums, according to HubSpot.
Consumers prefer to watch videos over all other types of material, according to Hubspot.
Step 4: Involve Your Audience
You'll need to spend some time engaging with your audience if you want to market a podcast on Facebook.
It's tempting to blast a million postings into the vacuum, but the actual benefit of social media is communicating with fans.
Keep your notifications active and get social to engage with your audience.
Respond to their comments, express gratitude for their compliments, and answer their inquiries.
Step 5: Become a member of Facebook Groups
You have two alternatives when it comes to using Facebook groups to advertise a podcast.
You can form your own Facebook group, invite members, and curate and steer the conversation if you have one on hand.
Because developing a community isn't easy, this strategy allows you the greatest control, but it also takes the most effort and time.
Step 6: Invest in Facebook Ads
When you're satisfied with your Facebook content, it's time to consider paid ads.
You'll need to go into the Facebook Ads Manager to advertise a podcast on Facebook with Facebook ads.
Promoting a podcast on Facebook is a key component of social media marketing, so it's well worth the time and effort to perfect your plan.
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