There are various methods that organisations use to encourage us to spend more money on their products and services.
The anchoring effect is widely used, primarily as everyone is affected by 'anchors' when making decisions.
This video outlines some of the interesting research done, in particular Ariely et al (2003), and Kahnemann and Tversky (1974), how it's used today, and what we should do to protect ourselves against this bias.
