Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men. Even the main brands like Armani en Versace are 'guilty' of such appeal, but some labels go a step further, and make their commercial explicitly gay.
GREGG HOMME is a Canadian brand of audacious and cutting-edge underwear, swimwear and sexy club outfit for men. "Where sexy meets comfort", or "Outrageous underwear". Their commercials have been artistic, yet daring and sexy.
Model (Thierry Pepin) wears the Gregg Homme Hotshot Brazilian Brief.
