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From Ecommerce Empire to Brick-and-Mortar GIANT | Warby Parker Story
- How losing a pair of $700 glasses led Blumenthal and Gilboa, along with fellow MBA students Andrew Hunt and Jeff Raider, to identify a major business problem
- How Blumenthal’s experience of running a nonprofit informed the early stages of Warby Parker
- A look into the 1.5 year process of bringing the co-founders’ business idea to life
- Why the team decided to merge eyewear and ecommerce
- The process of familiarising themselves with the world of online shopping and websites
- How the name Warby Parker came to be, and why it took brainstorming over 2,000 names to get there
- The team’s cost-effective approach to marketing and launching the website
- How powerful press placement led to a sold-out inventory and a waitlist of over 20,000 new customers within weeks
- What’s in store (literally) for the future of Warby Parker
- The single piece of advice Gilboa and Blumenthal received that helped them be successful, and how other entrepreneurs can apply it to their own business
WATCH THE FULL INTERVIEW: [ Ссылка ]
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