After we finished our pilot on the history of the supermarket we realized that Clarence Saunders, the man who created Piggly Wiggly, deserved way more attention. Blending PT Barnum's theatrics with Steve Jobs-like innovations so much of the grocery business even today bear his mark. With an unabashed joie de vivre, Saunders was a self-made man who took on Wall Street and lost but rose again. Only to lose everything another time and a third time too. Unstoppable, brash, and charismatic, he died in the 1950s while trying to develop a computer-automated supermarket he wanted to call FoodElectric. Listen as we talk and laugh with Mike Freeman the guy who wrote the book on Saunders Listen and we think that you too will be wondering why hasn't anyone made a movie about this guy yet. Attention Joel and Ethan Coen. Get in touch!
