This video shows how to calculate and compare the lifetime value of a customer and the customer acquisition cost.
The lifetime value of a customer and the customer acquisition cost should be calculated to assess whether a company's business model (or a particular product) is sustainable. If the customer acquisition cost exceeds the lifetime value of a customer, this suggests that it is too expensive for the company to acquire customers and that the company will ultimately lose money (unless something changes). A good ratio of the lifetime value of a customer to the customer acquisition cost is at least three to one, since it must be remembered that the company needs to cover non-customer-acquisition costs as well to remain in business.
—
Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education accessible to all people.
—
SUBSCRIBE FOR A FREE 53-PAGE GUIDE TO THE FINANCIAL STATEMENTS, PLUS:
• A 23-PAGE GUIDE TO MANAGERIAL ACCOUNTING
• A 44-PAGE GUIDE TO U.S. TAXATION
• A 75-PAGE GUIDE TO FINANCIAL STATEMENT ANALYSIS
• MANY MORE FREE PDF GUIDES
* [ Ссылка ]
—
GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT
* [ Ссылка ]
—
LISTEN TO THE SCHEME PODCAST
* Apple Podcasts: [ Ссылка ]
* Spotify: [ Ссылка ]
* Website: [ Ссылка ]
—
GET TAX TIPS ON TIKTOK
* [ Ссылка ]
—
ACCESS INDEX OF VIDEOS
* [ Ссылка ]
—
CONNECT WITH EDSPIRA
* Facebook: [ Ссылка ]
* Instagram: [ Ссылка ]
* LinkedIn: [ Ссылка ]
—
CONNECT WITH MICHAEL
* Twitter: [ Ссылка ]
* LinkedIn: [ Ссылка ]
—
ABOUT EDSPIRA AND ITS CREATOR
* [ Ссылка ]
Ещё видео!