Consumer Decision Making Process or Buyer Decision-Making Process is the method used by marketers to identify and track the decision-making process of a customer journey from start to finish. It is broken down into 5 individual stages which we have decided to demonstrate with our latest decision-making journey. There are 5 Stages in this process, which are
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Purchase Decision &
Post Purchase Behaviour.
We have explained the process in detail with a relevant example.
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