Human interaction in life is one of the most significant things in the world. It is a helpful tool to use in the franchise sales process. This time, Charles N. Internicola and Dawn Abbamondi discuss the impacts that human interaction has on the franchise sales process.
1. Provides information with one another better than over an email or text.
Meeting in person gives each person a connection to one another to truly say what they need to say and that makes it more valuable to the person compared to over text or email.
2. Build upon or grow your reputation.
For an emerging brand, the first impression is everything and if you are able to give a great in person connection to the person your meeting with, then your reputation will grow to benefit you.
3. Prove that you are a leader.
When having a human interaction as a franchisor, you want to show to prospective franchisees what it takes to be successful and by showing that you are a leader to others can help to emulate that attribute to the franchisees.
The franchisee journey doesn't start with someone who wants to buy a franchise!
It starts with an individual that at human level is looking to make a change in his or her life. Someone that has experienced a frustration or pain point that has caused them to raise their hand, to make contact with your brand, and to inquire about investing in your franchise system.
Aside from the formalities of FDD's, Item 19's, presentations, and landing pages, successful franchise sales processes and teams connect with franchisee candidates at the human level and, the first step is listening. Second is to anticipate the needs of your candidates, and the third is to build out media and a franchise sales process focused on connecting with your candidates.
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