(자막 작업량이 방대해서 저희가 작성한 스크립트로 대체함을 양해바랍니다. )

I am Nicolas Gabard, founder of Husbands which is 11 years old at the end of this month. And what I want to build with Husbands is kind of bridge between fashion and tailoring. What we want is to put some creativity in tailoring. And to make something super-relevant for everyday’s life. And usually tailoring is for events. It is for job, it’s for art event you know partying, go out night. For us, in pairs, Husbands tailoring for everyday’s life.

So you can wear tailoring. It could be high waisted trousers. It could be cashmere jacket like mine today. It could be a loden one you tried. It could be a trench coat. It could be some shoes with heels. This kind of classic word is really really suitable for today’s life. It’s why we want to do with Husbands. Sure that it’s not something of past. It is something you know have present and definitely for the future.

We are working on getting people back on tailoring. For this we need fantastic cuts. We work a lot on prototypes from new design from new pattern. We are taking some vintage pieces and then we observe we check and then we set how we can make this actual. How we can make this relevant for contemporary works.

So it’s not copy paste of the past. It’s really a creation of today’s but with roots in the past. For example, double-breasted we are working a lot. We have three patterns of double-breasted which could be different with the way it crossed, shoulders, width of lapel.

So with whole list of prototypes, we define a really strong style with Husbands. Husbands has to be chic and sexy, but not too much. It has to be a bit something special. When you wear Husbands style you feel different. So this is the first part of mission of brand. It is about fabrics. We are trade in a lot and work with mills. They do love our own fabrics.

For me, that is really important because people will love again classic if fabrics are cool again. You know it is like tannery for J.M. Weston you know John Lobb of Hermes. You know maybe like a chef when he cooks you need best materials. That is the same for us.

So we need to have strong style strong fabric. And we have two propositions, the ready to wear and the MTM program. We can adapt ( ) MTM and personalize

With ready to wear, It is about giving ideas. Two times a year create some collection for you guys to stock to sell and give some new ideas. Look at this 40s pants high-waisted super-wide leg. It is from the 40s. You can mix this with maybe 70s jacket from New York. And then it will be your own style. So each season we ( ) this collection with point of you of the moment.

A vision of Husbands on modern tailoring. So of course we love to make blue shirt for buyers and bankers. But we need also to reinvent this part of tailoring with new things. I think you have good sum-up of what is Husbands and what is mission of brands here to help people to again classic show that classic it’s relevant again for today’s life everyday’s life. Of course you can go to your job and your office really nice really damper you can go to parting but also you can go to countryside shopping.

For me, it the way we love tailoring and classic. It’s our world. And last thing what I like with tailoring is that super versatile like plastic. It is poly optimism. It can be mixed with a lot of different. You guys you stock some American and authentic ( ). It could be matched with tailoring perfectly.

Now you know tailoring is no longer rule in the world. You know ( ) ( ). So now people won’t buy the full look they will buy jacket, trousers, shoes, coats, sweaters, it’s rare full look. We need to they love strong pieces which will be steal and then adapt it to own wardrobe of customers. It’s really what I like with. It’s piece of creation of style. You know fashion make you look like a ( ). And style is unique. It’s wonderful. It’s own personality.

What I want to do with Husbands is to allow customers to express their own personality with clothes. Because it’s a language. Clothes are language. That’s all, folks.

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