Listening to music is a customer need that is satisfied over the years using different products over the years, the phonogram, the record player, the stereo tape deck, CDs, IPOD and now Spotify. So in other words Listening to music is a job to be done for which a customer has hired several different products over the years. So what exactly is the Jobs To Be Done and why its a pivotal technique that every product manager should learn
Using Jobs to be Done, McDonalds increased their milkshake sales to seven times.

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WHO AM I: I’m Anil Jaising, Certified Scrum Trainer and Agile Coach. I am also an adjunct faculty at New York University. I make videos that explore Scrum, Product Management, DevOps and being a trainer in depth to help teams and organizations experience joy in what they do

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