As OTT increases in popularity, it’s critically important that providers and operators understand the fundamental differences between quality of service (QoS, a network measurement) and quality of experience (QoE, a measurement of the end-user’s video experience). This talk will discuss these differences and focus on the need for increased attention to QoE including how non-intrusive, active monitoring technologies can identify bottlenecks in the IP delivery chain and alert operations teams to potential future buffering events which might be mitigated before they have a significant impact on the video experience and potential customer churn.
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