New York City, 1960s. In the Golden Age of advertising, everyone is selling something and nothing is what it seems.
Rachel Menken enters the first season of Mad Men as an ambitious and modern Jewish American businesswoman, looking to transform Menken’s department store into something contemporary, stylish, and innovative. She employs Sterling Cooper, an esteemed ad agency dominated by white men in designer suits, to bring her vision for Menken’s department store into fruition.
Don Draper and Roger Sterling meet with Rachel Menken for a consultation. In an attempt to make Rachel more positively-inclined towards the agency, Roger enlists the only Jew in the company, a young man from the mailroom, to attend the meeting disguised as a member of the art department. Don mistakes the man for the owner due to his assumption that it will always be a man. Rachel, looking to attract refined and wealthy customers, is disappointed by the agency's suggestions of coupons to attract housewives as well as their questioning of why she did not select a Jewish agency, to which she replies that she was under the impression that Sterling Cooper was innovative. Don, having never being spoken to by a woman like that, reacts violatively and leaves.
- How do I put this? Have we ever hired any Jews?
- Not on my watch.
- That's very funny. It's not what I meant.
- We've got an Italian. Salvatore, my art director.
- That won't work.
- Sorry.
- Most of the Jewish guys work for the Jewish firms.
- Yeah, I know. Selling Jewish products to Jewish people.
- That's very good.
- It's just that our 11:00 is with Menken's Department Store and I wish we had someone
to make them feel... comfortable.
- You want me to run down to the deli and grab somebody?
- You missed a button.
- You know Pete Campbell, of course, your account executive if you choose to do business with us. And this handsome fellow is Don Draper, the best creative director in New York.
- Well, at least the building. Pleasure to meet you. Oops, sorry about that.
- I'm Rachel Menken.
- Oh. Uh, sorry. I was expecting...
- You were expecting me to be a man. My father was, too.
- And you are?
- Why, Don, you remember David Cohen from the art department.
- Of course! David. One of the rising stars here at Sterling Cooper.
- Well, why don't we make ourselves comfortable? And, Miss Menken, you can tell us
what you have in mind.
- Wonderful.
- That's very subtle. Isn't that your shirt?
- Had to go all the way to the mailroom, but I found one.
- Then, a 10% off coupon in select ladies' magazines will increase your first-time visitors.
Once we get them into the store, the rest... is kind of up to you.
- Mr. Draper, our store is 60 years old. We share a wall with Tiffany's. Honestly, a coupon?
- Miss Menken, coupons work. I think your father would agree with the strategy.
- He might, but he's not here because we just had our lowest sales year ever. So I suppose what I think matters most right now.
- It's not just research, Miss Menken. Housewives love coupons.
- I'm not interested in housewives.
- What kind of people do you want?
- I want your kind of people, Mr. Draper: People who don't care about coupons, whether or not they can afford it. People who are coming to the store because it is expensive.
- We obviously have very different ideas.
- Yes, like the customer is always right? Gentlemen, I really thought you could do better than this. Sterling Cooper has a reputation for being innovative.
- Miss, you are way out of line.
- Don, please. Let's not get emotional here. There's no reason we can't talk this out.
- Talk out what? This silly idea that people are gonna come to some store they've never been to because it's more expensive?
- It works for Chanel.
- Menken's is not Chanel.
- That's a vote of confidence.
- What Don's saying is, Chanel is a very different kind of place. It's French, it's continental, it's...
- Not just another Jewish department store?
- Exactly.
- You were right, Roger. This place really runs on charm.
- This is ridiculous.
- Don.
- I'm not gonna let a woman talk to me like this. This meeting is over. Good luck, Miss Menken.
- Any way you can be as charming as I said you were?
- Haven't you had enough of my magic for one day?
- She's worth $3 million.
- You're a whore
"Smoke Gets in Your Eyes" is the first episode of the first season of the American period drama television series Mad Men.
Mad Men: season 1, episode 1: Smoke Gets in Your Eyes S01E01
Cast: Jon Hamm, John Slattery, Maggie Siff, Vincent Kartheiser, Jason Abrams
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Mad Men best scenes with english subtitles
AKA:
Reklámőrültek
رجال ماد
مد من
מד מן
Божевільні (телесеріал)
广告狂人
Безумцы (телесериал)
Момчетата от Медисън авеню
マッドメン (テレビドラマ)
매드맨
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