Gain an understanding of best practices to use to position your business as a category leader with Mike Damphousse and Kevin Maney, Co-Founding Partners at Category Design Advisors ([ Ссылка ]).
Category Design is a business discipline built around dominating markets in today's noisy world: helping others to understand why a breakthrough innovation matters, educating the market about why they should consider doing things in a new way, and intuitively leading by teaching customers why they should abandon their old ways.
