Misadventure is the future of what alcohol production will be. It is a new way of doing business that a company’s sustainability efforts are its products themselves (rather than an offset or a donation).

➡️ This vodka is not "greener;" it is green. The business' entire reason for existing is to make sustainability easy for the consumer. Misadventure hopes that by making sustainability both accessible and fun, then it can entice further participation in the sustainability movement.

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🎥 Welcome to the official YouTube Channel of Beer, Wine & Spirits 🎥

Hi, I’m Jeff Bradford. My passion for beer, wine, and spirits ignited an urge to investigate the stories behind the labels. 🍾🍻

So, in 2018, I sold everything I owned to travel the world.
My objective: to learn the secrets of brewers, winemakers, and distillers.
From Switzerland to Jalisco, I set out to determine why their process yields extraordinary results.

With each stop on the map, I reveal time-honored traditions, cultural influences, and industry practices that help you discover the soul of these incredible products.

As a former member of the US military, I learn by doing.
You’ll see me harvesting grapes in South Africa, pouring beer at Oktoberfest, and chopping agave in Tequila. 🍷 🥃

My channel is dedicated to the passionate, hardworking people who make the beverages associated with our favorite celebrations, special events and amazing moments with those we love.

Join me as I find the next fascinating story about your favorite Beer, Wine, and Spirits.
Cheers!

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🎬 🖥 Filming and Editing by Michael Weybret
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