Pantone has named Viva Magenta as its Color of the Year 2023. Viva Magenta is described as "a nuanced crimson red tone that presents a balance between warm and cool."

For designers, Viva Magenta is PANTONE 18-1750. Pantone gave a bit more colorful description of its top color choice for 2023. The Pantone Color of the Year 2023 announcement was made on a live video stream at the company's website.

It says Viva Magenta "vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."

Leatrice Eiseman, the executive director at Pantone Color Institute, says Viva Magenta is inspired by the red of cochineal, one of the "brightest (dyes) the world has known."

She adds, "Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."

Very Peri, a shade of periwinkle, won the Pantone Color of the Year 2022 honors.

A team of experts at the Pantone Color Institute collectively decides on the Color of the Year. The Color of the Year choice is influenced by a variety of factors, according to an interview with Laurie Pressman, the vice president at the Pantone Color Institute.

"Anything and everything taking place in our culture during the year can influence our Pantone Color of the Year selections for the upcoming year with each source carrying a different weight from year to year, depending on what is taking place in our culture at that time," Pressman says in an interview posted at the Pantone website.

"For example, if you look back to 15 years ago, technology would have played an infinitesimal role. Today that is no longer the case. Gaming, social media, AR and physical design itself are all influenced by our technology and the colors we can access in the digital environment."

Along with making the announcement, Pantone also released designer tools for fashion designers, interior designers, professionals in the beauty industry, and graphic designers.

More on the announcement is at the Small Business Trends site: [ Ссылка ]

Image credits: Pantone

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