We're here to tell you how and why the World of Warships team collects information from the World of Warships community.
Today, we're going to talk about one of the most valuable World of Warships resources—user experience. How does our development team collect and process information, and why do we need to analyze player reactions? You will learn how we draw up questionnaires, what eye-tracking analysis says about user experience, and what details have appeared in the game thanks to UX research.
Nadezhda Ivanova, World of Warships UX Research Team Lead, and Anna Astafeva, UX researcher, share their professional secrets in the new Hot Fix episode.

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00:00 — Hot Fix: Why We Need UX Research
00:46 — What is UX?
01:24 — What types of research do you conduct?
02:52 — What hardware do you use in the lab?
03:57 — What types of player surveys do you use?
05:20 — What is the most important thing to keep in mind when creating surveys?
07:05 — How is the confidentiality of questions enforced?
08:25 — How do you process the answers?
10:03 — Don't you worry that a survey sent to a player will end up in their spam folder?
11:45 — Tell us about cases when the results of your research directly affected the game.
14:03 — How do you distribute the surveys?
15:45 — Is a survey for a new update always identical to the previous ones or is there any variation?
18:10 — Do players ever surprise you with their answers?
19:20 — Have you experienced any funny situations during lab tests?

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