Are you curious about Graphic Design?
Then this video is perfect for you! We will explain the graphic design and how it can help you with your business.
By the end of the video, you will know what Graphic Design is, and why it's essential.
#graphicdesign #art #analysis #definition #arthistory #3TAdesign
Based on Quentin Newark's Book What is Graphic Design
(ISBN 2-88046-539-7, RotoVision)
Reference book:
The Thames & Hudson Dictionary of Graphic Design And Designers
(ISBN 0-500-20353-9)
The Intrinsic Role it Plays in Our Modern World
Graphic design is the most ubiquitous of all the arts. It surrounds us, explaining, decorating, identifying, and imposing meaning on the world. Whether on the streets, in everything we read, or on our bodies, graphic design is essential to our everyday lives. From road signs, advertisements, and magazines to the logo on our t-shirts and washing labels on our jackets, we engage with design constantly. And contrary to popular belief, graphic design isn't a modern or capitalist phenomenon. Streets filled with signs, emblems, prices, and official pronouncements would have been just as familiar to ancient Egyptians, medieval Italians, or the people of Soviet Russia.
Graphic design performs numerous functions. It differentiates and sorts - it disguises one company or organization from another. It informs - telling us how to bone a duck or how to register a birth. It acts on our emotions and helps shape our feelings about the world.
However, there is an old joke among graphic designers: "Bad graphic design never killed anyone." This quip implies that design is ultimately inconsequential, merely decorative, and simply a question of choosing one typeface or color over another that would work just as well. Journalists often use the term "designer" to refer to a particular kind of cynical consumerism that distracts us with a jazzy visual appearance. Phrases like "designer water," "designer jeans," and even "designer babies" have arisen as a result of this trend. Depressingly, graphic designers have played a small part in producing this tinsel.
Imagine if the graphic design were banned or disappeared overnight. There would be no written world, no newspapers, no magazines, no internet, no science to speak of, and only a few items of literature. The money would consist of cowrie shells, and everything would have to be painstakingly written by hand. Without the design's process and ingredients - structure and organization, word and image, differentiation - we would have to receive all our information by the spoken word. We would enter another Dark Ages, a thousand years of ignorance, prejudice, superstition, and short lifespans.
The uses and purposes of graphic design are so integral to our modern world - civilization - that Marshall McLuhan named us "typographic man." Rather than being a frivolous extra, graphic design plays a crucial role in how we live our lives today.
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