It’s been almost 7 years since the video above was recorded. Raisa Andriana, then 22 years old, had been deemed one of Rolling Stone Indonesia Young Guns just a year before. Her presence was starting to turn heads--her songs were gaining tractions on the internet and radio charts alike. Her TV appearances varied from live performances to ad spots. To put it simply, the red carpet was rolled out and she was on her way.

We were aware of the formula: she’s got the image, the extraordinary talent, with a pleasant personality to match. What we did not know at that moment was how huge she would become. Fast forward to 2019, a lot has changed in the industry landscape. Streaming services have taken over record sales. Prominent media companies--including Rolling Stone Indonesia--have closed their doors. But Raisa only grew bigger and bigger, successfully reaching and preserving her diva status.

No matter how glamorous it looks, being a pop star must be one of the most difficult jobs to ever exist. Not only do you have to capture the hearts (and wallets) of the public, but you also have to stand out from all the competitors in the marketplace--especially if you want to be anything more than a one-hit wonder. In that case, Raisa knows what she does best: she managed to seize the public’s short attention spans, one perfect note hit at a time. Then, you will see that she has discovered a new formula: being a diva is not about being the only star in the land, but one who has a thing that nobody else can do or touch. -- Zara Z

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