What is YMYL in SEO.
YMYL stands for "Your Money or Your Life." In the context of SEO and Google's search quality guidelines, YMYL refers to web pages or topics that could potentially impact a person's health, happiness, safety, or financial stability. Because of the significant impact these pages can have on users' lives, Google holds them to a higher standard compared to other types of content.

Examples of YMYL topics include:
Medical Information: Websites or pages that provide information about health, diseases, nutrition, mental health, or drugs.

Financial Information: Pages that offer advice or information about investments, taxes, retirement planning, buying a home, insurance, and banking.

Legal Information: Resources about laws, legal advice, or information on topics like divorce, citizenship, or making a will.

Safety Information: Pages that offer advice or information on emergency preparedness, how to perform certain tasks safely, or how to protect oneself from harm.

Major Life Decisions: Information about buying a home, choosing a college or educational path, job advice, and more.

News and Current Events: Articles or reports about important topics like politics, business, science, and technology.

Groups of People: Information or claims about groups of people based on race, ethnicity, nationality, religion, disability, gender, age, or other related categories.

Importance of E-A-T for YMYL Pages:
For YMYL pages, Google emphasizes the importance of E-A-T, which stands for:

Expertise: The content should be created by someone with a high level of expertise in the particular topic.

Authoritativeness: The website or content creator should be recognized as an authority in their field. This can be reflected through credentials, qualifications, and other recognitions.

Trustworthiness: The website and its content should be trustworthy. This means accurate information, clear sourcing, transparency about authorship, and secure browsing for users.

Because YMYL topics can have a direct impact on users' well-being, it's crucial that the information provided is accurate, reliable, and comes from credible sources. Websites that fail to meet these standards, especially for YMYL topics, may find it challenging to rank well in Google's search results. On the other hand, sites that demonstrate high E-A-T for YMYL topics can potentially achieve better rankings and visibility in search results.

свернуть