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#MaserBrand #Electronics #HomeApliances #Dubai #Africa #India #Kenya #Tanzania #Smarttv

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#MaserBrand #Electronics #HomeApliances #Dubai #Africa #India #Kenya #Tanzania #Smarttv

Breaking into the African electronics market that is currently rife with low-priced electronics products is not an easy task.

By focusing on top product quality at pocket-friendly prices, the brand from the Gulf states has indeed quickly risen to become a consumer favorite that is attracting and retaining satisfied buyers. Upon setting foot in Kenya and Tanzania, the brand has quickly expanded in those markets and is now eyeing new markets in South Africa, Nigeria and Rwanda within the next 12 months.

“Better quality, better customer service and ultimately, a more affordable price. That is Maser’s secret recipe. We are aware of the competition, but we rely on modern research about the changing customer preferences in Africa and work through social media to creatively reach the maximum market share,” the bullish entrepreneur says.

“We aim to make our products consistently better than those made by the Chinese at a similar price range,” he adds.


He attributes Maser’s success to consumer-driven product development and the strategic partnerships that his company has set up with different stakeholders across the continent.

”Each market is different, and we are therefore engaged in consistent market research

Acknowledging that entering new markets is never easy, Maser’s CEO says that his firm is well prepared to tackle some of the barriers to entry that go with setting up shop in each African country where they want to establish footprints.

“Expanding is an exciting journey, but it needs to be done at the right time while putting the right strategies in place. Here again, we are working with different stakeholders to better understand the dynamics of each market so we can replicate the rapid gains noted in areas where Maser is already present,” he notes.

Based on recent market trends, it is appropriate to say that consumers across the continent are now also sitting up and taking note of Maser - a brand that is satisfying their yearning for high quality, reasonably priced electronics.

ENDS

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