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Google released a major algorithm update (dubbed "Penguin 2.0″ by Google insiders). The most significant update in over a year, Penguin 2.0 effected organic rankings for many small business owners. Our online marketing agency works with many law firms and did note a drop in organic results. Further researched reveled that this new algorithm appears to favor very large "authority" sites in organic placements, while relegating many small (local) business websites to the Google+ local section of SERPS.
Like many updates, Penguin 2.0 has many small business owners confused and scattering around cyberspace looking for answers to their search engine woes. Before you buy a new domain name, fire your SEO agency, or join Bing's "anti-Google movement", take a few moments to compose yourself, sit back and relax. This video/article will help you understand what the Google Penguin update is, how it works and exactly what you (or your online marketing staff/agency) needs to do.
