When we're busy building products it's easy to forget to ask: how does this product make people feel?

But creating a successful product is all about making emotional connections and building relationships with your customers. And that's where brand comes in.

We hear from some Farfetch and Habitual who'll take us through how they've shaped brands that meaningfully connect with people. And in true Idean style, we get existential about brand with some fun and japes from our in-house entertainment master Jake Sharpe.

Our speakers

Napala Pratini is the Co-Founder of Habitual, discussing how to build a brand and product around a taboo.

Polina Hohonova is a Principal Creative Designer at Farfetch. She shares her learnings from crafting Farfetch's rebrand.

Jamie Samman is a Senior Product Designer at Idean who explains why brand should be considered at every step of the design process.

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