Mary-Kate Olsen and Ashley Olsen's The Row was shown at Hôtel Particulier during Paris Fashion Week. They teamed up with Bing to deliver exclusive content from The Row's Spring/Summer 2011 collection on Bing.com. You can see the collection in the making, including never-before-seen moving images from Ashley and Mary-Kate Olsen's studio, current sketches, casting models, excerpts of an interview of the designers and a selection of the SS11 collection shown on a "virtual runway".

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